Your SlideShare is downloading. ×
0
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Serena Ehrlich - Mobile First World

258

Published on

Mobile Distribution Case Study: Serena Ehrlich, Director of Marketing, Mogreet. Featuring case studies from the likes of retailer Charlotte Russe and FOX’s hit show Glee, Serena will reveal the secret …

Mobile Distribution Case Study: Serena Ehrlich, Director of Marketing, Mogreet. Featuring case studies from the likes of retailer Charlotte Russe and FOX’s hit show Glee, Serena will reveal the secret sauce behind a carefully strategized B2C mobile campaign.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
258
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. @jamescitron / Text James to 51515The Future of Retail (Surprise, It’s Mobile!):How Nonprofit Retailers Build Fans and DriveSales in a Mobile First World
  • 2. @jamescitron / Text James to 51515// Mogreet Company Snapshot2006 Company founded & backed by top VCs3 Offices (LA, Seattle, Midwest)4 Industry boards (advertising, best practices, couponing, video)10%of Americans have received a Mogreet-sent message>65%of all shortcode-based MMS sent in US via Mogreet>98%of US can receive text messages via Mogreet>3B consumers globally can be reached via our platform
  • 3. @jamescitron / Text James to 51515Extensive experience in mobile marketing for large, small and non-profit businesses// Mogreet Clients
  • 4. @jamescitron / Text James to 51515MOBILE LANDSCAPEWhy Mobile Messaging?
  • 5. @jamescitron / Text James to 51515MobileMarketingAppsQRMobile MarketingTactics• 98% of U.S. mobile users canreceive Messaging(SMS/MMS)• 55% of U.S. mobile usersaccess the mobile web• 26% of users have downloadedand used an app 1 time beforedeleting it• 15% of U.S. mobile users havescanned a QR codeMessaging(SMS/MMS) MobileWeb// Understanding the Mobile Landscape
  • 6. @jamescitron / Text James to 51515// Today’s Mobile Consumer: What are theydoing?
  • 7. @jamescitron / Text James to 51515// Today’s Mobile ConsumerEmail & Voicemail dropoff is staggering70% of Consumers say they rarely, ornever use voicemailOnly 10% of Consumers open theiremails (and on average 6-12 hrs. later)
  • 8. @jamescitron / Text James to 51515//Mobile Marketing Tools OverviewElements SMS MMSMobileWebQR AppsAudience Reach 98% 98% 51% 51% 51%Able to featuremultimediaNo Yes Yes Yes YesAve. clickthroughrate (CTR)3% 10% .5% Varies 3.6%Requires adownloadNo No No Yes YesNeed Wi-Fi/data toview rich contentYes No Yes Yes YesKey decision factors: Reach, usage, data requirements, ability to drive action
  • 9. @jamescitron / Text James to 51515// Mobile v. Social – ROI v.AwarenessThe immediate ROI is today in mobile, while social continues to drive brand awareness
  • 10. @jamescitron / Text James to 515157 ELEMENTS OF SUCCESSTips and tricks to drive higher ROI
  • 11. @jamescitron / Text James to 51515//Elements of Success1. Pick your goals2. Promote everywhere!3. Be valuable4. Be creative + engaging5. Social sharing6. Target with data7. Be customer-centric
  • 12. @jamescitron / Text James to 51515GLEECHARLOTTE RUSSEDriving Awareness, Consideration, Engagement, Advocacy, Loyalty
  • 13. @jamescitron / Text James to 51515Objectives:Increase weekly tune-inCompel social sharingDrive immediate sales via iTunesCampaign OverviewExclusive, weekly tune in video messagingSocial sharing to increase viral impressionsiTunes/MMS integration to drive salesResults:Grew mobile database 33% in one day2 million viral impressions per season viamobile sharingSupport #1 iTunes sales position each week//Driving Tune Ins, Social Buzz and Sales withGlee!
  • 14. @jamescitron / Text James to 51515Objective:Grow existing mobile database and drivesalesCampaign OverviewCharlotte Russe launched a 3-day weekend“Mystery Date” MMS campaign incentivizingfans to select their ideal Mystery Date bytexting MATCH to a short code, via a mobilecouponResults:33% growth in mobile database300% higher participation vs. previous SMSprograms//Building Databases and Driving Sales withCharlotte Russe
  • 15. @jamescitron / Text James to 5151515Thank you.

×