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Scott Frangos - Google Plus for Content Marketers

Scott Frangos - Google Plus for Content Marketers



Google+: Scott Frangos, President, WebDirexion LLC. How to make Google+ a big win for the social side of your Content Marketing strategy.

Google+: Scott Frangos, President, WebDirexion LLC. How to make Google+ a big win for the social side of your Content Marketing strategy.



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    Scott Frangos - Google Plus for Content Marketers Scott Frangos - Google Plus for Content Marketers Presentation Transcript

    • Scott Frangos,Webdirexion LLC
    • Claremont Hotel . . .Google Plus ConnectsPlaying Ball on Running Water.Haiku...
    • About Webdirexion & Scott...Webdirexion is an online Marketing Agencyfocused on Social Media Campaigns, SEOsolutions, WordPress development, LandingPage Campaigns, and Content Marketing. Scott: Career Marketing Communicationsprofessional with specialties in ContentStrategy, Social Media, and Optimization ScottGooglePlus.info ScottLinkedIn.com Instructor at: CollegeOfMarketingPros.org
    • Gmail Account Required...• Log into Gmail if you have one.• Get a Gmail account at mail.google.com
    • Workshop Outline Google+ Strategies and tactics EXERCISE: Create Circle(s) of influence, findinfluencers How to track G+ results G+ and Hangouts for Business EXERCISE: Two posts and curate for blog... and"/?rel=author" tactic Questions and Answers Case Studies & Reference Links
    • Google+ Strategies & TacticsWhy Google+ forContent Marketers? More active users than Twitter& LinkedIn G+ IS Google (beyond a social network) Google will "love" you for it Strong SEO and SERP results Event integration with calendar, hangouts,circles to email, VIDEOS
    • Source: http://tompetersononline.files.wordpress.com/2012/09/is-google-a-ghost-town.jpg?w=640
    • SOURCE: http://sociable.co/wp-content/uploads/2012/12/Google+-Infographic-1200x1200.jpg
    • SOURCE: http://thumbnails.visually.netdna-cdn.com/how-users-interact-with-google_51129137a09af.png
    • SOURCE: http://thumbnails.visually.netdna-cdn.com/how-users-interact-with-google_51129137a09af.png
    • SOURCE: http://www.pagetrafficbuzz.com/wp-content/uploads/2013/03/google+.jpg
    • Google+ Strategies & Tactics Branding your business page (page type #1)SEO Personal pages and posts (page type #2)SEO Expanding Circles of influence - exercise An event promotion machine SEO A content curation tool for your blog SEO(Integrations in WordPress) - exercise The Video Hangout Factor for Business
    • Branding your business page Header and profile imagehttps://plus.google.com/105212946082751068535/ - compare to:https://plus.google.com/u/0/114006390094156641123/about
    • Local Business Page (Reviews)https://support.google.com/plus/answer/1713911?hl=en
    •  When linking to your blog "/?rel=author" Sign-up for authorship:https://plus.google.com/authorship Verify using "rich snippets" tool:http://www.google.com/webmasters/tools/richsnippetsRelationship (rel) for RecognizedExpert Tactic...
    • Google+ Circles of Influence
    • Google+ Circles of Influence People Directory:• FindPeopleOnPlus.com• RecommendedUsers.com Circle Directories:• Shared Circles Business Pages• Shared Circles - People Hangout Directories:• GHangOuts.com
    • EXERCISE: Load Conference Circle Go to posted circle page:https://plus.google.com/u/0/100156945788473956154/posts/13NfAGvjfBx Click view shared circle Add circle to existing circle or add as newcircle Consider circle creation strategies:• Personas• Geo location• Colleagues• Industries
    • "Interactive Posts" - Promotion MachineCTA to: Apps, "Invite", Sign-up, "Follow", "Introduce"...more
    • "Interactive Posts" - Promotion Machine Demo post with "invite" button First attempt at non-geeky GUI Googles Interactive Posts overview page
    • Content Curation for Your Blog Referencing important content tactic forexpansion later Be conversational too -- social -- commenton other posts and share
    • Posts onGoogle+CheatSheets: http://ericwelke.com/wp-content/uploads/2012/08/google-cheat-sheet_EW.pnghttp://img.technostreak.com/2011/07/google_plus_cheetsheet_technostreak.png+ sign thenname toshout out
    • EXERCISE: G+ Posts for Curation Search on G+ or Google for content ofinterest. Post a 1-2 paragraph comment on each itemwith a link back to the post (not on your site) If you have a blog, copy those comments,embellish and curate for a longer blog post Scott to demonstrate
    • G+ to WordPress Integration SocialBookmarkingbuttons topost straightfrom anarticle to G+
    • G+ to WordPress Integration Commentingsystemintegratedwith G+(testing now)
    • Build a G+ Community• Hold events... "meet people"... (tutorial)Go To: Our Content Marketing Power Community
    • G+ Video HangoutMarketingStrategies... For internal teams For a content marketing event Use them as a complete training business
    • G+ Video Hangouts... For internalMarComteams...workingHangout
    • G+ Video Hangouts... For a marketing event - searchNote that Adding aHangout to an eventis optional (underAdvanced_ -- couldbe a real world event
    • G+ Video Hangouts... Use them as a training/consulting businessChefHangout.com
    • Tracking G+ Performance Hootsuite, Dlvr.it, or other social crm Ripples for G+ Posts that are Shared Google Analytics
    • Tracking Performance Hootsuite* or Dlv.it or other social crm* Webdirexion is a Hootsuite Pro Solution Partner
    • TrackingPerformance Ripples forG+ Poststhat areShared Find theinfluencersREFER TO:https://plus.google.com/103218677032751327334/posts/P5V5izcSF5N
    • Tracking G+ Performance inAnalytics Social Visits In Google Analytics Social Flow in Google Analytics Social Conversions (Goal $) in Analytics
    • Tracking Performance Social Visits In Google Analytics
    • Tracking Performance Social FLOW In Google Analytics
    • Tracking Performance Social FLOW In Google Analytics
    • Tracking Performance Social Conversions In Google AnalyticsShow me the money
    • Ongoing G+ Learning & Specials Free Webdirexion "Social Strategy Sessions" (streamedvia G+ Hangouts) Conference special on "WordPress Content MarketingPower" online course online now: Use CMS-2013Conf-Save-50 (50% Off) Conference special on "Social Media Power" onlinecourse coming July 15th, 2013: Use code: CMS-2013Conf-Save-50 (50% Off)CollegeOfMarketingPros.org Get speakers notes for more articles, help, examples Join Content Marketing Power Community (on Google+)
    • Further References... G+ Page Layout sizes & responsive elements:http://cdn.edgeitdesign.com/wp-content/uploads/2013/03/infographic-googleplus.png Google+ vs. Facebook: http://www.singlegrain.com/wp-content/2011/07/FacebookvsGoogleplus-sm.jpg Google+ Cheatsheet:http://img.technostreak.com/2011/07/google_plus_cheetsheet_technostreak.png 40 G+ Branding Strategies:http://netdna.copyblogger.com/images/google-plus-content-strategies.jpg Getting Started with G+ Business Pages:http://www.google.com/intl/en_US/+/business/get-started.html Tactics: B2BContentMarketingTactics.com (our curation site)
    • Questions& Answers ScottGooglePlus.info
    • Case Study: Cadbury Connects on G+ Boosted G+ followers150,000 Used hangouts withathletes and chocolateexperts 17% lift in CTR acrossAdwords campaigns 10k Followers per day viaspecially designed badgeLINKs: Case Study Cadbury G+ page More Case Studies & Tips
    • Case Study: Veterans United Hang Out Article Link: http://www.copyblogger.com/google-hangouts-audience/"For personal branding andcontent creators, this canbe a gateway to greatinterviews or subjects foryour next piece — andremember, you don’t haveto worry about takingnotes if you have itstreamed directly to yourYouTube account." --Sarah Hill, Chief DigitalStoryteller for the VeteransUnited Network
    • Google+BrandingStrategies List...Click toenlarge