Rob Fuggetta - Brand Advocates

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Brand Advocacy Case Study: Rob Fuggetta, Founder & CEO, Zuberance. 5 Ways to Turn Brand Advocates into a Powerful Content Creation Engine. Learn how to super-charge your content marketing efforts via …

Brand Advocacy Case Study: Rob Fuggetta, Founder & CEO, Zuberance. 5 Ways to Turn Brand Advocates into a Powerful Content Creation Engine. Learn how to super-charge your content marketing efforts via your Brand Advocates.

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  • 1. 5 Ways to Turn Brand Advocatesinto a Content Marketing EngineContent Marketing Strategies ConferenceMay 9, 2013Rob FuggettaZuberance Founder/CEO
  • 2. 2Turn Advocates into Content CreatorsMy Message
  • 3. 3What’s a Brand Advocate?Highly-satisfied customerwho recommends yourcompany or productwithout pay or incentivesAdvocatesLoyalCustomersOther CustomersFans, followers 3X more trusted than ads #1 influencer of sales Massive reach: 500B WOM Impressions
  • 4. 4Advocate Content AdvantagesBrandContentTrustCredibilityInfluenceAdvocateContentCost-Effectiveness
  • 5. 51. Identify Advocates
  • 6. 6Ask the “Ultimate Question”As k Ultimate Question on web, social, mobile, in-product, elsewhere
  • 7. 7Safelite Identifies 150,000 Advocates!
  • 8. 82. Enable Advocates toCreate & Publish Reviews
  • 9. 9Norton Doubles Ratings, SalesBefore:After:
  • 10. 10Hotel’s Online Ranking Leaps 50 Rungs
  • 11. 113. Enable Advocates toCreate & Share Stories
  • 12. 12Rubio’s: 10,000 Advocate Stories!
  • 13. 13Safelite: 38,000 Advocate Stories!!
  • 14. 14Advocate Stories + Offers = Sales30% Conversion Rate! 50X Higher than Standard Rates
  • 15. 154. Enable Advocates toAnswer Prospects’ Questions
  • 16. 16HomeAway Gets 15% Conversions
  • 17. 175. Amplify Advocates
  • 18. 18Put Advocate Content Everywhere!
  • 19. 19Advocate Content in Paid Media
  • 20. 20Zuberance Advocate Marketing SystemIdentify AdvocatesEnergize & AmplifyTrack ResultsAdvocate ReviewsAdvocate StoriesAdvocate OffersAdvocate ReferralsAdvocate AnswersRe-Engage & Re-Mobilize AdvocatesShopping SitesReview SitesSocial NetworksBrand Websites
  • 21. 21Real-Time Tracking & Analytics
  • 22. 22Learn More“Ultimate guidebook tobrand advocacy”Porter GaleFormer VP Marketing, Virgin America
  • 23. 23How to Boost Online Ratings & RankingsFree WebinarWed., May 15 @ 11 AM PDTZuberance.com/webinarsRegister Now!
  • 24. 24Connect with Us!Rob@zuberance.com#BrandAdvocatesSubscribe Blog.zuberance.comFolloweMail