Rob Fuggetta - Brand Advocates
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Rob Fuggetta - Brand Advocates

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Brand Advocacy Case Study: Rob Fuggetta, Founder & CEO, Zuberance. 5 Ways to Turn Brand Advocates into a Powerful Content Creation Engine. Learn how to super-charge your content marketing efforts via ...

Brand Advocacy Case Study: Rob Fuggetta, Founder & CEO, Zuberance. 5 Ways to Turn Brand Advocates into a Powerful Content Creation Engine. Learn how to super-charge your content marketing efforts via your Brand Advocates.

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    Rob Fuggetta - Brand Advocates Rob Fuggetta - Brand Advocates Presentation Transcript

    • 5 Ways to Turn Brand Advocatesinto a Content Marketing EngineContent Marketing Strategies ConferenceMay 9, 2013Rob FuggettaZuberance Founder/CEO
    • 2Turn Advocates into Content CreatorsMy Message
    • 3What’s a Brand Advocate?Highly-satisfied customerwho recommends yourcompany or productwithout pay or incentivesAdvocatesLoyalCustomersOther CustomersFans, followers 3X more trusted than ads #1 influencer of sales Massive reach: 500B WOM Impressions
    • 4Advocate Content AdvantagesBrandContentTrustCredibilityInfluenceAdvocateContentCost-Effectiveness
    • 51. Identify Advocates
    • 6Ask the “Ultimate Question”As k Ultimate Question on web, social, mobile, in-product, elsewhere
    • 7Safelite Identifies 150,000 Advocates!
    • 82. Enable Advocates toCreate & Publish Reviews
    • 9Norton Doubles Ratings, SalesBefore:After:
    • 10Hotel’s Online Ranking Leaps 50 Rungs
    • 113. Enable Advocates toCreate & Share Stories
    • 12Rubio’s: 10,000 Advocate Stories!
    • 13Safelite: 38,000 Advocate Stories!!
    • 14Advocate Stories + Offers = Sales30% Conversion Rate! 50X Higher than Standard Rates
    • 154. Enable Advocates toAnswer Prospects’ Questions
    • 16HomeAway Gets 15% Conversions
    • 175. Amplify Advocates
    • 18Put Advocate Content Everywhere!
    • 19Advocate Content in Paid Media
    • 20Zuberance Advocate Marketing SystemIdentify AdvocatesEnergize & AmplifyTrack ResultsAdvocate ReviewsAdvocate StoriesAdvocate OffersAdvocate ReferralsAdvocate AnswersRe-Engage & Re-Mobilize AdvocatesShopping SitesReview SitesSocial NetworksBrand Websites
    • 21Real-Time Tracking & Analytics
    • 22Learn More“Ultimate guidebook tobrand advocacy”Porter GaleFormer VP Marketing, Virgin America
    • 23How to Boost Online Ratings & RankingsFree WebinarWed., May 15 @ 11 AM PDTZuberance.com/webinarsRegister Now!
    • 24Connect with Us!Rob@zuberance.com#BrandAdvocatesSubscribe Blog.zuberance.comFolloweMail