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In a business like real estate that depends on referrals, you can’t underestimate how valuable keeping your brand top of mind is with existing customers. During the transaction, you have the attention of both the buyer and seller but what about after the sale? How much time and energy are you devoting to keeping both parties engaged? Once the paperwork is signed, this should be viewed as the beginning of a long lasting relationship vs. just ‘closing’ a sale and parting ways.
Using social media to position yourself as a friend and expert in a hyper-local geography can go a long way toward boosting a real estate business. I am no expert in the real estate field nor do I pretend to be. The tactics outlined below come from observing how our most successful real estate customers are leveraging dlvr.it to scale social media, increase their referral network and attract buyers.