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LEVERAGING MEDIA
TO CREATE CONTENT
6.7B Billings 39 Countries
A nimble comms planning & buying agency, with the buying clout and resources of Aegis Media
to create connections that count.
UNITED STATES
60+ People
NY Headquarters
GLOBAL
1,600+ People
London Headquarters
85% of tablet owners
use their devices
while watching TV
HOW PEOPLE CONSUME CONTENT HAS CHANGED
*Nielsen Cross platform report Q2 2012
IT IS ALL ABOUT CONTENT
BRANDS
HAVE BECOME
PUBLISHERS
#BurberryWeather
PATAGONIA
PUBLISHERS NEED MORE...
CONTENT FORMATS NON-WORKING $
PUBLISHER BEST PRACTICES
1. TIGHTLY DEFINED STRATEGIES
2. A BALANCE BETWEEN DRIVE PERIODS AND ALWAYS-ON
3. INTEGRATION ACROSS CHANNELS TO DRIVE SCALE
4. ABILITY TO LEVERAGE NEW CONTENT RESOURCES
5. NO DEAD-ENDS
EVENTS
PR
CONTENT
SYNDICATION
eCRM
DIGITAL HUB
DIGITAL
OOH
SOCIAL
SEARCH
Application
MBN
BRAND AGENCY
DIGITAL CREATIVE AGENCY
PR/SOCIAL MEDIA AGENCIES
CONTENT FARMS
MEDIA AGENCIES/MEDIA OWNERS
CONTENT RESOURCES
Created a content based partnership to:
- Move TOM Awareness up 24%
- Increase sales 8% YOY
- Create #1 Shazamed ad of 2012
- Hit 1MM Facebook fans (up 250,000)
- See over 30MM organic video views
CONTENT MODEL 1: ADAPT AND DISTRIBUTE
Catherine Davis - Leveraging Media to Create Content
CONTENT MODEL 2: ADAPT AND DEVELOP
Text
CONTENT MODEL 3: DEVELOP FROM SCRATCH
Click here to download our latest success.
REAL TIME INPUT
OPTIMIZE
1. Content/Calendar Assessment
4. Content Scaled 3. Content Published
AMPLIFY
PUBLISH
PRIORITIZE
Align on criteria to help filter
Establish content hierarchy
2. Content PrioritizedAvailable Content
Product Distribution Schedule
2013 Events Calendar
DISTRIBUTION & AMPLIFICATION: FLEXIBILITY + OPTIMIZATION
OPTIMIZE
1. Content/Calendar Assessment
4. Content Scaled 3. Content Published
AMPLIFY
PUBLISH
PRIORITIZE
2. Content Prioritized
Agree Distribution Strategy:
1. The Science: threshold based
2. The Art: intuition based
Shortlisted Content Scaled
with Agreed Budget
Continually Optimized
through Adaptive Planning
Approach
Available Content
Product Distribution Schedule
2013 Events Calendar
Align on criteria to help filter
Establish content hierarchy
DISTRIBUTION & AMPLIFICATION: FLEXIBILITY + OPTIMIZATION
LET’S
CHAT
CLIENT DEVELOPMENT, VIZEUM US
Mitch Orkis
mitch.orkis@vizeum.com
m: 315-529-1898
PRESIDENT, VIZEUM AMERICAS
Catherine Davis
catherine.davis@vizeum.com
o: 917-326-7460

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Catherine Davis - Leveraging Media to Create Content

  • 2. 6.7B Billings 39 Countries A nimble comms planning & buying agency, with the buying clout and resources of Aegis Media to create connections that count. UNITED STATES 60+ People NY Headquarters GLOBAL 1,600+ People London Headquarters
  • 3. 85% of tablet owners use their devices while watching TV HOW PEOPLE CONSUME CONTENT HAS CHANGED *Nielsen Cross platform report Q2 2012
  • 4. IT IS ALL ABOUT CONTENT BRANDS HAVE BECOME PUBLISHERS
  • 7. PUBLISHERS NEED MORE... CONTENT FORMATS NON-WORKING $
  • 8. PUBLISHER BEST PRACTICES 1. TIGHTLY DEFINED STRATEGIES 2. A BALANCE BETWEEN DRIVE PERIODS AND ALWAYS-ON 3. INTEGRATION ACROSS CHANNELS TO DRIVE SCALE 4. ABILITY TO LEVERAGE NEW CONTENT RESOURCES 5. NO DEAD-ENDS EVENTS PR CONTENT SYNDICATION eCRM DIGITAL HUB DIGITAL OOH SOCIAL SEARCH Application MBN
  • 9. BRAND AGENCY DIGITAL CREATIVE AGENCY PR/SOCIAL MEDIA AGENCIES CONTENT FARMS MEDIA AGENCIES/MEDIA OWNERS CONTENT RESOURCES
  • 10. Created a content based partnership to: - Move TOM Awareness up 24% - Increase sales 8% YOY - Create #1 Shazamed ad of 2012 - Hit 1MM Facebook fans (up 250,000) - See over 30MM organic video views CONTENT MODEL 1: ADAPT AND DISTRIBUTE
  • 12. CONTENT MODEL 2: ADAPT AND DEVELOP Text
  • 13. CONTENT MODEL 3: DEVELOP FROM SCRATCH Click here to download our latest success.
  • 15. OPTIMIZE 1. Content/Calendar Assessment 4. Content Scaled 3. Content Published AMPLIFY PUBLISH PRIORITIZE Align on criteria to help filter Establish content hierarchy 2. Content PrioritizedAvailable Content Product Distribution Schedule 2013 Events Calendar DISTRIBUTION & AMPLIFICATION: FLEXIBILITY + OPTIMIZATION
  • 16. OPTIMIZE 1. Content/Calendar Assessment 4. Content Scaled 3. Content Published AMPLIFY PUBLISH PRIORITIZE 2. Content Prioritized Agree Distribution Strategy: 1. The Science: threshold based 2. The Art: intuition based Shortlisted Content Scaled with Agreed Budget Continually Optimized through Adaptive Planning Approach Available Content Product Distribution Schedule 2013 Events Calendar Align on criteria to help filter Establish content hierarchy DISTRIBUTION & AMPLIFICATION: FLEXIBILITY + OPTIMIZATION
  • 17. LET’S CHAT CLIENT DEVELOPMENT, VIZEUM US Mitch Orkis mitch.orkis@vizeum.com m: 315-529-1898 PRESIDENT, VIZEUM AMERICAS Catherine Davis catherine.davis@vizeum.com o: 917-326-7460