Catherine Davis - Leveraging Media to Create Content

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Content Creation Case Study: Catherine Davis, President of Vizeum Americas. Leveraging the power of media to create and curate content featuring case studies from Pernod Ricard & New Belgium Brewing.

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Catherine Davis - Leveraging Media to Create Content

  1. 1. LEVERAGING MEDIATO CREATE CONTENT
  2. 2. 6.7B Billings 39 CountriesA nimble comms planning & buying agency, with the buying clout and resources of Aegis Mediato create connections that count.UNITED STATES60+ PeopleNY HeadquartersGLOBAL1,600+ PeopleLondon Headquarters
  3. 3. 85% of tablet ownersuse their deviceswhile watching TVHOW PEOPLE CONSUME CONTENT HAS CHANGED*Nielsen Cross platform report Q2 2012
  4. 4. IT IS ALL ABOUT CONTENTBRANDSHAVE BECOMEPUBLISHERS
  5. 5. #BurberryWeather
  6. 6. PATAGONIA
  7. 7. PUBLISHERS NEED MORE...CONTENT FORMATS NON-WORKING $
  8. 8. PUBLISHER BEST PRACTICES1. TIGHTLY DEFINED STRATEGIES2. A BALANCE BETWEEN DRIVE PERIODS AND ALWAYS-ON3. INTEGRATION ACROSS CHANNELS TO DRIVE SCALE4. ABILITY TO LEVERAGE NEW CONTENT RESOURCES5. NO DEAD-ENDSEVENTSPRCONTENTSYNDICATIONeCRMDIGITAL HUBDIGITALOOHSOCIALSEARCHApplicationMBN
  9. 9. BRAND AGENCYDIGITAL CREATIVE AGENCYPR/SOCIAL MEDIA AGENCIESCONTENT FARMSMEDIA AGENCIES/MEDIA OWNERSCONTENT RESOURCES
  10. 10. Created a content based partnership to:- Move TOM Awareness up 24%- Increase sales 8% YOY- Create #1 Shazamed ad of 2012- Hit 1MM Facebook fans (up 250,000)- See over 30MM organic video viewsCONTENT MODEL 1: ADAPT AND DISTRIBUTE
  11. 11. CONTENT MODEL 2: ADAPT AND DEVELOPText
  12. 12. CONTENT MODEL 3: DEVELOP FROM SCRATCHClick here to download our latest success.
  13. 13. REAL TIME INPUT
  14. 14. OPTIMIZE1. Content/Calendar Assessment4. Content Scaled 3. Content PublishedAMPLIFYPUBLISHPRIORITIZEAlign on criteria to help filterEstablish content hierarchy2. Content PrioritizedAvailable ContentProduct Distribution Schedule2013 Events CalendarDISTRIBUTION & AMPLIFICATION: FLEXIBILITY + OPTIMIZATION
  15. 15. OPTIMIZE1. Content/Calendar Assessment4. Content Scaled 3. Content PublishedAMPLIFYPUBLISHPRIORITIZE2. Content PrioritizedAgree Distribution Strategy:1. The Science: threshold based2. The Art: intuition basedShortlisted Content Scaledwith Agreed BudgetContinually Optimizedthrough Adaptive PlanningApproachAvailable ContentProduct Distribution Schedule2013 Events CalendarAlign on criteria to help filterEstablish content hierarchyDISTRIBUTION & AMPLIFICATION: FLEXIBILITY + OPTIMIZATION
  16. 16. LET’SCHATCLIENT DEVELOPMENT, VIZEUM USMitch Orkismitch.orkis@vizeum.comm: 315-529-1898PRESIDENT, VIZEUM AMERICASCatherine Daviscatherine.davis@vizeum.como: 917-326-7460

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