The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Cost Fuel is expensive Perception is hard to change Free isn’t cheap Conversations never end Resources are limited Leads are a terrible thing to waste
Social Media is Content Marketing At least 85% of Executives are using Social Media during the purchase decision. - Forrester Research The ultimate question you need to ask yourself about social is…
Content Hub Case Study eBooks Webinars Syndication Website Blog Pocket Guide Email Tweets
Results Pocket Guide downloads – 7,000 Webinars – 1,000 attendees each Individual guides – 3,000 downloads each Series of 5 emails – 143,000 impressions Social Media – Twitter, LinkedIn, Blog Complete book downloads associated with 7 Deals Three book chapters combined influenced 10 deals Combined webinars influenced with 11 deals Content + Conversations Influenced 28 Deals!
Plan Your Moves Rule of 5 One asset 5 ways to use it Use repetition wisely Think Niche Topics & Themes Incite Action What’s the 1 thing?
Think About What You’re Saying Courtesy of We Make Clouds By Mike Farah & J. Longo
Do Not Forget Your audience now has an audience of their own. Word travels FAST!
A Few Final Thoughts Assess your social profiles from the outside. Pay attention to attention. Nurturing doesn’t depend on a database. Claim your niche and stick with it. Be patient, persistent and consistent…across all channels. Ask for the action.