The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Digital Transformation in the PLM domain - distrib.pdf
Content Marketing Strategies Conference: Ardath Albee Content and Conversations
1. Create a Content Strategy for Lead Momentum Content & ConversationsContent Marketing + Social Media Presented by Ardath AlbeeCEO & B2B Marketing Strategist
3. Opportunities Building more personalized relationships Increased credibility >> consistency Immersive engagement Expanded reach Be Human
4. What Buyers Want Helpful Information Insights to Problems No Pressure Choice Instant Gratification Guidance Set Their Own Pace Increased Confidence Professional Success Less Risk Conversations
11. Cost Fuel is expensive Perception is hard to change Free isn’t cheap Conversations never end Resources are limited Leads are a terrible thing to waste
12. Social Media is Content Marketing At least 85% of Executives are using Social Media during the purchase decision. - Forrester Research The ultimate question you need to ask yourself about social is…
16. One Asset = One Goal Tweet > Web Traffic eBook > Credibility White paper > Lead Generation Email > Click Thru Syndication > Awareness Blog Post > Thought Leadership Article > Lead Nurturing
18. Content Hub Case Study eBooks Webinars Syndication Website Blog Pocket Guide Email Tweets
19. Results Pocket Guide downloads – 7,000 Webinars – 1,000 attendees each Individual guides – 3,000 downloads each Series of 5 emails – 143,000 impressions Social Media – Twitter, LinkedIn, Blog Complete book downloads associated with 7 Deals Three book chapters combined influenced 10 deals Combined webinars influenced with 11 deals Content + Conversations Influenced 28 Deals!
20. Plan Your Moves Rule of 5 One asset 5 ways to use it Use repetition wisely Think Niche Topics & Themes Incite Action What’s the 1 thing?
21. Think About What You’re Saying Courtesy of We Make Clouds By Mike Farah & J. Longo
22. Do Not Forget Your audience now has an audience of their own. Word travels FAST!
24. A Few Final Thoughts Assess your social profiles from the outside. Pay attention to attention. Nurturing doesn’t depend on a database. Claim your niche and stick with it. Be patient, persistent and consistent…across all channels. Ask for the action.