The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Cost<br />Fuel is expensive<br />Perception is hard to change<br />Free isn’t cheap<br />Conversations never end<br />Resources are limited<br />Leads are a terrible thing to waste<br />
Social Media is Content Marketing<br />At least 85% of Executives are using Social Media during the purchase decision.<br /> - Forrester Research<br />The ultimate question you need to ask yourself about social is…<br />
One Asset = One Goal<br />Tweet > Web Traffic<br />eBook > Credibility<br />White paper > Lead Generation<br />Email > Click Thru<br />Syndication > Awareness<br />Blog Post > Thought Leadership<br />Article > Lead Nurturing<br />
A Few Final Thoughts<br />Assess your social profiles from the outside.<br />Pay attention to attention.<br />Nurturing doesn’t depend on a database.<br />Claim your niche and stick with it.<br />Be patient, persistent and consistent…across all channels.<br />Ask for the action.<br />