Content Marketing Strategies Conference: Bill Flitter How to Leverage Facebook's Newsfeed Algorithm
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Content Marketing Strategies Conference: Bill Flitter How to Leverage Facebook's Newsfeed Algorithm

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The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at ...

The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.

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  • Top News: Default view. 95% of 600M members see this view. third party or mobile apps see fire hose - non-filtered Most Recent: 98% of your friends updates appear in this view
  • Top News: Default view. 95% of 600M members see this view. third party or mobile apps see fire hose - non-filtered Most Recent: 98% of your friends updates appear in this view
  • Facebook Group: group may conact their members via in-box messaging up to a maximum of 5k members
  • EdgeRank Optimization
  • Facebook Group: group may conact their members via in-box messaging up to a maximum of 5k members
  • The more exposure you get on the walls of key players the better.
  • EdgeRank Optimization
  • EdgeRank Optimization
  • EdgeRank Optimization
  • EdgeRank Optimization
  • EdgeRank Optimization

Content Marketing Strategies Conference: Bill Flitter How to Leverage Facebook's Newsfeed Algorithm Content Marketing Strategies Conference: Bill Flitter How to Leverage Facebook's Newsfeed Algorithm Presentation Transcript

  • How to Leverage Facebook's Newsfeed Algorithmby: Bill Flitter CEO/Dlvr.it
  • Agenda
    1.
    Dissecting EdgeRank
    2.
    Secrets to Improve Your EdgeRank
  • 1.
    Dissecting EdgeRank
    Should We Even Care?
  • 1.
    Dissecting EdgeRank
    600M Facebook Users
    • Clicks ‘Like’ Button 9x/Month
    • Writes 25 Comments/Month
    • Fans 2 Pages/Month
    • Is a Member of 12 Groups
    • Spends 55 Minutes/Day
  • 1.
    Dissecting EdgeRank
    What is EdgeRank?
  • 1.
    Dissecting EdgeRank
    EdgeRank is to Facebook as PageRank is to Google
  • 1.
    Dissecting EdgeRank
    EdgeRank scores each and every piece of content in your News Feed
  • 1.
    Dissecting EdgeRank
    High EdgeRank= visibility Low EdgeRank= darkness
  • 1.
    Dissecting EdgeRank
    EdgeRank Formula
    • Affinity:how often a fan views/interacts with your page & vice versa
    • Weight:total ‘likes’ + comments
    • Timeliness:more recent a post, higher it ranks
  • 1.
    Dissecting EdgeRank
    2 Flavors of the News Feed
    • Top News:the most interesting content posted by friends (default view)
    • Most Recent:sometimes referred to as the ‘live feed.’ actions of your friends in real-time
  • 1.
    Dissecting EdgeRank
    Top News: 60% or 400M members see this view
  • 1.
    Dissecting EdgeRank
    Most Recent (live feed): 98% of updates appear in this view
  • 1.
    Dissecting EdgeRank
    Most Recent (live feed): Default setting in Facebook Mobile used by 200M members
  • 1.
    Dissecting EdgeRank
    Facebook Mobile users are twice as active as website users
  • 1.
    Dissecting EdgeRank
    Facebook Groups: Updates don’t appear in Most Recent or Top News Feeds
  • 1.
    Dissecting EdgeRank
    The Older the Wiser: Established pages hold more weight than newly created pages
  • Agenda
    1.
    Dissecting EdgeRank
    2.
    Secrets to Improve Your EdgeRank
  • 2.
    Secrets to Improve EdgeRank
    How does your content get visibility on Facebook?
  • 2.
    Secrets to Improve EdgeRank
    ERO is the new SEO
  • 2.
    Secrets to Improve EdgeRank
    Maximum Exposure: Brands should create a Page (vs. a Group) to maximize visibility in News Feed
  • 2.
    Secrets to Improve EdgeRank
    Engage with Fans
    • The more you are engaged, the higher the EdgeRank
    • Follow your fans’ friends
    • Tag people in posts and photos using ‘@’ sign before the person’s name or business - name drop
  • 2.
    Secrets to Improve EdgeRank
    They like me, they like me not…Add the ‘Like’ button to your website to pick up more fans
  • 2.
    Secrets to Improve EdgeRank
    Roll out the Red Carpet… Customize the welcome page and try to convert users to ‘likers’
  • 2.
    Secrets to Improve EdgeRank
    Post Ideas
    • Start a post with a question
    • Try “fill in the ____” posts
    • Ask for comments and likes
  • 2.
    Secrets to Improve EdgeRank
    The Daily Beast ExperimentOne month experiment with Facebook’s News Feed
  • 2.
    Secrets to Improve EdgeRank
    Findings: Having friends who stalk you WILL help your popularityAction: Promote your Facebook page outside of Facebook to bring attention to your content inside Facebook
  • 2.
    Secrets to Improve EdgeRank
    Findings: Comments increase
    visibility within friend’s feedAction: Encourage comments - start posts with questions, try fill-in-the blank statements, create compelling content
  • 2.
    Secrets to Improve EdgeRank
    Findings: Links trump status updatesAction: Auto-distribute your blog posts or, curate relevant content - become a publisher and an editor
  • 2.
    Secrets to Improve EdgeRank
    Summary
    • Promote your Facebook Page outside of Facebook
    • Encourage comments
    • Schedule content regularly
  • 2.
    Secrets to Improve EdgeRank
    Vitrue Research Reviewed 32,000 Posts viewed by 40M Facebook Fans over 3 Months
  • 2.
    Secrets to Improve EdgeRank
    A Picture is Worth a Thousand Words:Post with photos receive highest weight and engagement (22% more engagement than video) followed by videos, links, status updates
  • 2.
    Secrets to Improve EdgeRank
    Early Bird… Content posted before noon gets 65% more engagement than posts after noon
  • 2.
    Secrets to Improve EdgeRank
    TGIF… Friday posts generate the most engagement while Saturday and Sunday posts have the least engagement (Monday & Tuesday are only slightly behind Friday in terms of engagement)
  • 2.
    Secrets to Improve EdgeRank
    Summary
    • Create Pages (vs. Groups)
    • Participate with Fans
    • Schedule posts with photos on Friday before Noon
  • 2.
    Secrets to Improve EdgeRank
    Time will tell… Only thing that is constant is change
  • A.
    Appendix
    Sources:
    • Mashable Facebook Factbookhttp://mashable.com/2010/02/10/facebook-growth-infographic/
    • Virtue - Anatomy of Facebook Post whitepapgerhttp://vitrue.com/blog/2010/09/21/anatomy-of-a-facebook-post-vitrue’s-data-behind-effective-social-media-marketing/
    • The Daily Beast http://www.thedailybeast.com/blogs-and-stories/2010-10-18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets/
    • Mari Smith - Tools to Measure EdgeRankhttp://www.marismith.com/tool-tracks-your-facebook-edgerank-score/
    • Social Media Biz - How Facebook News Feed Workshttp://www.socialmedia.biz/2011/02/07/how-facebook-news-feeds-work/