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Content Marketing Strategies Conference: Bill Flitter How to Leverage Facebook's Newsfeed Algorithm
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Content Marketing Strategies Conference: Bill Flitter How to Leverage Facebook's Newsfeed Algorithm

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The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at …

The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.

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  • Top News: Default view. 95% of 600M members see this view. third party or mobile apps see fire hose - non-filtered Most Recent: 98% of your friends updates appear in this view
  • Top News: Default view. 95% of 600M members see this view. third party or mobile apps see fire hose - non-filtered Most Recent: 98% of your friends updates appear in this view
  • Facebook Group: group may conact their members via in-box messaging up to a maximum of 5k members
  • EdgeRank Optimization
  • Facebook Group: group may conact their members via in-box messaging up to a maximum of 5k members
  • The more exposure you get on the walls of key players the better.
  • EdgeRank Optimization
  • EdgeRank Optimization
  • EdgeRank Optimization
  • EdgeRank Optimization
  • EdgeRank Optimization
  • Transcript

    • 1. How to Leverage Facebook's Newsfeed Algorithmby: Bill Flitter CEO/Dlvr.it
    • 2. Agenda
      1.
      Dissecting EdgeRank
      2.
      Secrets to Improve Your EdgeRank
    • 3. 1.
      Dissecting EdgeRank
      Should We Even Care?
    • 4. 1.
      Dissecting EdgeRank
      600M Facebook Users
      • Clicks ‘Like’ Button 9x/Month
      • 5. Writes 25 Comments/Month
      • 6. Fans 2 Pages/Month
      • 7. Is a Member of 12 Groups
      • 8. Spends 55 Minutes/Day
    • 1.
      Dissecting EdgeRank
      What is EdgeRank?
    • 9. 1.
      Dissecting EdgeRank
      EdgeRank is to Facebook as PageRank is to Google
    • 10. 1.
      Dissecting EdgeRank
      EdgeRank scores each and every piece of content in your News Feed
    • 11. 1.
      Dissecting EdgeRank
      High EdgeRank= visibility Low EdgeRank= darkness
    • 12. 1.
      Dissecting EdgeRank
      EdgeRank Formula
      • Affinity:how often a fan views/interacts with your page & vice versa
      • 13. Weight:total ‘likes’ + comments
      • 14. Timeliness:more recent a post, higher it ranks
    • 1.
      Dissecting EdgeRank
      2 Flavors of the News Feed
      • Top News:the most interesting content posted by friends (default view)
      • 15. Most Recent:sometimes referred to as the ‘live feed.’ actions of your friends in real-time
    • 1.
      Dissecting EdgeRank
      Top News: 60% or 400M members see this view
    • 16. 1.
      Dissecting EdgeRank
      Most Recent (live feed): 98% of updates appear in this view
    • 17. 1.
      Dissecting EdgeRank
      Most Recent (live feed): Default setting in Facebook Mobile used by 200M members
    • 18. 1.
      Dissecting EdgeRank
      Facebook Mobile users are twice as active as website users
    • 19. 1.
      Dissecting EdgeRank
      Facebook Groups: Updates don’t appear in Most Recent or Top News Feeds
    • 20. 1.
      Dissecting EdgeRank
      The Older the Wiser: Established pages hold more weight than newly created pages
    • 21. Agenda
      1.
      Dissecting EdgeRank
      2.
      Secrets to Improve Your EdgeRank
    • 22. 2.
      Secrets to Improve EdgeRank
      How does your content get visibility on Facebook?
    • 23. 2.
      Secrets to Improve EdgeRank
      ERO is the new SEO
    • 24. 2.
      Secrets to Improve EdgeRank
      Maximum Exposure: Brands should create a Page (vs. a Group) to maximize visibility in News Feed
    • 25. 2.
      Secrets to Improve EdgeRank
      Engage with Fans
      • The more you are engaged, the higher the EdgeRank
      • 26. Follow your fans’ friends
      • 27. Tag people in posts and photos using ‘@’ sign before the person’s name or business - name drop
    • 2.
      Secrets to Improve EdgeRank
      They like me, they like me not…Add the ‘Like’ button to your website to pick up more fans
    • 28. 2.
      Secrets to Improve EdgeRank
      Roll out the Red Carpet… Customize the welcome page and try to convert users to ‘likers’
    • 29. 2.
      Secrets to Improve EdgeRank
      Post Ideas
      • Start a post with a question
      • 30. Try “fill in the ____” posts
      • 31. Ask for comments and likes
    • 2.
      Secrets to Improve EdgeRank
      The Daily Beast ExperimentOne month experiment with Facebook’s News Feed
    • 32. 2.
      Secrets to Improve EdgeRank
      Findings: Having friends who stalk you WILL help your popularityAction: Promote your Facebook page outside of Facebook to bring attention to your content inside Facebook
    • 33. 2.
      Secrets to Improve EdgeRank
      Findings: Comments increase
      visibility within friend’s feedAction: Encourage comments - start posts with questions, try fill-in-the blank statements, create compelling content
    • 34. 2.
      Secrets to Improve EdgeRank
      Findings: Links trump status updatesAction: Auto-distribute your blog posts or, curate relevant content - become a publisher and an editor
    • 35. 2.
      Secrets to Improve EdgeRank
      Summary
      • Promote your Facebook Page outside of Facebook
      • 36. Encourage comments
      • 37. Schedule content regularly
    • 2.
      Secrets to Improve EdgeRank
      Vitrue Research Reviewed 32,000 Posts viewed by 40M Facebook Fans over 3 Months
    • 38. 2.
      Secrets to Improve EdgeRank
      A Picture is Worth a Thousand Words:Post with photos receive highest weight and engagement (22% more engagement than video) followed by videos, links, status updates
    • 39. 2.
      Secrets to Improve EdgeRank
      Early Bird… Content posted before noon gets 65% more engagement than posts after noon
    • 40. 2.
      Secrets to Improve EdgeRank
      TGIF… Friday posts generate the most engagement while Saturday and Sunday posts have the least engagement (Monday & Tuesday are only slightly behind Friday in terms of engagement)
    • 41. 2.
      Secrets to Improve EdgeRank
      Summary
      • Create Pages (vs. Groups)
      • 42. Participate with Fans
      • 43. Schedule posts with photos on Friday before Noon
    • 2.
      Secrets to Improve EdgeRank
      Time will tell… Only thing that is constant is change
    • 44. A.
      Appendix
      Sources:
      • Mashable Facebook Factbookhttp://mashable.com/2010/02/10/facebook-growth-infographic/
      • 45. Virtue - Anatomy of Facebook Post whitepapgerhttp://vitrue.com/blog/2010/09/21/anatomy-of-a-facebook-post-vitrue’s-data-behind-effective-social-media-marketing/
      • 46. The Daily Beast http://www.thedailybeast.com/blogs-and-stories/2010-10-18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets/
      • 47. Mari Smith - Tools to Measure EdgeRankhttp://www.marismith.com/tool-tracks-your-facebook-edgerank-score/
      • 48. Social Media Biz - How Facebook News Feed Workshttp://www.socialmedia.biz/2011/02/07/how-facebook-news-feeds-work/