How to Leverage Facebook's Newsfeed Algorithmby: Bill Flitter      CEO/Dlvr.it<br />
Agenda<br />1.<br />  Dissecting EdgeRank<br />2.<br />Secrets to Improve Your EdgeRank<br />
1.<br />Dissecting EdgeRank<br />Should We Even Care? <br />
1.<br />Dissecting EdgeRank<br />600M Facebook Users<br /><ul><li>Clicks ‘Like’ Button 9x/Month
Writes 25 Comments/Month
Fans 2 Pages/Month
Is a Member of 12 Groups
Spends 55 Minutes/Day</li></li></ul><li>1.<br />Dissecting EdgeRank<br />What is EdgeRank? <br />
1.<br />Dissecting EdgeRank<br />EdgeRank is to Facebook as PageRank is to Google <br />
1.<br />Dissecting EdgeRank<br />EdgeRank scores each and every piece of content in your News Feed<br />
1.<br />Dissecting EdgeRank<br />High EdgeRank= visibility Low EdgeRank= darkness<br />
1.<br />Dissecting EdgeRank<br />EdgeRank Formula<br /><ul><li>Affinity:how often a fan views/interacts with your page & v...
Weight:total ‘likes’ + comments
Timeliness:more recent a post, higher it ranks</li></li></ul><li>1.<br />Dissecting EdgeRank<br />2 Flavors of the News Fe...
Most Recent:sometimes referred to as the ‘live feed.’ actions of your friends in real-time</li></li></ul><li>1.<br />Disse...
1.<br />Dissecting EdgeRank<br />Most Recent (live feed): 98% of updates appear in this view <br />
1.<br />Dissecting EdgeRank<br />Most Recent (live feed): Default setting in Facebook Mobile used by 200M members <br />
1.<br />Dissecting EdgeRank<br />Facebook Mobile users are twice as active as website users <br />
1.<br />Dissecting EdgeRank<br />Facebook Groups: Updates don’t appear in Most Recent or Top News Feeds<br />
1.<br />Dissecting EdgeRank<br />The Older the Wiser: Established pages hold more weight than newly created pages<br />
Agenda<br />1.<br />  Dissecting EdgeRank<br />2.<br />Secrets to Improve Your EdgeRank<br />
2.<br />Secrets to Improve EdgeRank<br />How does your content get visibility on Facebook?<br />
2.<br />Secrets to Improve EdgeRank<br />ERO is the new SEO <br />
2.<br />Secrets to Improve EdgeRank<br />Maximum Exposure: Brands should create a Page (vs. a Group) to maximize visibilit...
2.<br />Secrets to Improve EdgeRank<br />Engage with Fans<br /><ul><li>The more you are engaged, the higher the EdgeRank
Follow your fans’ friends
Tag people in posts and photos using ‘@’ sign before the person’s name or business - name drop</li></li></ul><li>2.<br />S...
2.<br />Secrets to Improve EdgeRank<br />Roll out the Red Carpet… Customize the welcome page and try to convert users to ‘...
2.<br />Secrets to Improve EdgeRank<br />Post Ideas<br /><ul><li>Start a post with a question
Try “fill in the ____” posts
Ask for comments and likes</li></li></ul><li>2.<br />Secrets to Improve EdgeRank<br />The Daily Beast ExperimentOne month ...
2.<br />Secrets to Improve EdgeRank<br />Findings: Having friends who stalk you WILL help your popularityAction: Promote y...
2.<br />Secrets to Improve EdgeRank<br />Findings: Comments increase<br />visibility within friend’s feedAction: Encourage...
2.<br />Secrets to Improve EdgeRank<br />Findings: Links trump status updatesAction: Auto-distribute your blog posts or, c...
2.<br />Secrets to Improve EdgeRank<br />Summary <br /><ul><li>Promote your Facebook Page outside of Facebook
Encourage comments
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Content Marketing Strategies Conference: Bill Flitter How to Leverage Facebook's Newsfeed Algorithm

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The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.

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  • Top News: Default view. 95% of 600M members see this view. third party or mobile apps see fire hose - non-filtered Most Recent: 98% of your friends updates appear in this view
  • Top News: Default view. 95% of 600M members see this view. third party or mobile apps see fire hose - non-filtered Most Recent: 98% of your friends updates appear in this view
  • Facebook Group: group may conact their members via in-box messaging up to a maximum of 5k members
  • EdgeRank Optimization
  • Facebook Group: group may conact their members via in-box messaging up to a maximum of 5k members
  • The more exposure you get on the walls of key players the better.
  • EdgeRank Optimization
  • EdgeRank Optimization
  • EdgeRank Optimization
  • EdgeRank Optimization
  • EdgeRank Optimization
  • Content Marketing Strategies Conference: Bill Flitter How to Leverage Facebook's Newsfeed Algorithm

    1. 1. How to Leverage Facebook's Newsfeed Algorithmby: Bill Flitter CEO/Dlvr.it<br />
    2. 2. Agenda<br />1.<br /> Dissecting EdgeRank<br />2.<br />Secrets to Improve Your EdgeRank<br />
    3. 3. 1.<br />Dissecting EdgeRank<br />Should We Even Care? <br />
    4. 4. 1.<br />Dissecting EdgeRank<br />600M Facebook Users<br /><ul><li>Clicks ‘Like’ Button 9x/Month
    5. 5. Writes 25 Comments/Month
    6. 6. Fans 2 Pages/Month
    7. 7. Is a Member of 12 Groups
    8. 8. Spends 55 Minutes/Day</li></li></ul><li>1.<br />Dissecting EdgeRank<br />What is EdgeRank? <br />
    9. 9. 1.<br />Dissecting EdgeRank<br />EdgeRank is to Facebook as PageRank is to Google <br />
    10. 10. 1.<br />Dissecting EdgeRank<br />EdgeRank scores each and every piece of content in your News Feed<br />
    11. 11. 1.<br />Dissecting EdgeRank<br />High EdgeRank= visibility Low EdgeRank= darkness<br />
    12. 12. 1.<br />Dissecting EdgeRank<br />EdgeRank Formula<br /><ul><li>Affinity:how often a fan views/interacts with your page & vice versa
    13. 13. Weight:total ‘likes’ + comments
    14. 14. Timeliness:more recent a post, higher it ranks</li></li></ul><li>1.<br />Dissecting EdgeRank<br />2 Flavors of the News Feed<br /><ul><li>Top News:the most interesting content posted by friends (default view)
    15. 15. Most Recent:sometimes referred to as the ‘live feed.’ actions of your friends in real-time</li></li></ul><li>1.<br />Dissecting EdgeRank<br />Top News: 60% or 400M members see this view <br />
    16. 16. 1.<br />Dissecting EdgeRank<br />Most Recent (live feed): 98% of updates appear in this view <br />
    17. 17. 1.<br />Dissecting EdgeRank<br />Most Recent (live feed): Default setting in Facebook Mobile used by 200M members <br />
    18. 18. 1.<br />Dissecting EdgeRank<br />Facebook Mobile users are twice as active as website users <br />
    19. 19. 1.<br />Dissecting EdgeRank<br />Facebook Groups: Updates don’t appear in Most Recent or Top News Feeds<br />
    20. 20. 1.<br />Dissecting EdgeRank<br />The Older the Wiser: Established pages hold more weight than newly created pages<br />
    21. 21. Agenda<br />1.<br /> Dissecting EdgeRank<br />2.<br />Secrets to Improve Your EdgeRank<br />
    22. 22. 2.<br />Secrets to Improve EdgeRank<br />How does your content get visibility on Facebook?<br />
    23. 23. 2.<br />Secrets to Improve EdgeRank<br />ERO is the new SEO <br />
    24. 24. 2.<br />Secrets to Improve EdgeRank<br />Maximum Exposure: Brands should create a Page (vs. a Group) to maximize visibility in News Feed<br />
    25. 25. 2.<br />Secrets to Improve EdgeRank<br />Engage with Fans<br /><ul><li>The more you are engaged, the higher the EdgeRank
    26. 26. Follow your fans’ friends
    27. 27. Tag people in posts and photos using ‘@’ sign before the person’s name or business - name drop</li></li></ul><li>2.<br />Secrets to Improve EdgeRank<br />They like me, they like me not…Add the ‘Like’ button to your website to pick up more fans <br />
    28. 28. 2.<br />Secrets to Improve EdgeRank<br />Roll out the Red Carpet… Customize the welcome page and try to convert users to ‘likers’ <br />
    29. 29. 2.<br />Secrets to Improve EdgeRank<br />Post Ideas<br /><ul><li>Start a post with a question
    30. 30. Try “fill in the ____” posts
    31. 31. Ask for comments and likes</li></li></ul><li>2.<br />Secrets to Improve EdgeRank<br />The Daily Beast ExperimentOne month experiment with Facebook’s News Feed <br />
    32. 32. 2.<br />Secrets to Improve EdgeRank<br />Findings: Having friends who stalk you WILL help your popularityAction: Promote your Facebook page outside of Facebook to bring attention to your content inside Facebook<br />
    33. 33. 2.<br />Secrets to Improve EdgeRank<br />Findings: Comments increase<br />visibility within friend’s feedAction: Encourage comments - start posts with questions, try fill-in-the blank statements, create compelling content<br />
    34. 34. 2.<br />Secrets to Improve EdgeRank<br />Findings: Links trump status updatesAction: Auto-distribute your blog posts or, curate relevant content - become a publisher and an editor<br />
    35. 35. 2.<br />Secrets to Improve EdgeRank<br />Summary <br /><ul><li>Promote your Facebook Page outside of Facebook
    36. 36. Encourage comments
    37. 37. Schedule content regularly</li></li></ul><li>2.<br />Secrets to Improve EdgeRank<br />Vitrue Research Reviewed 32,000 Posts viewed by 40M Facebook Fans over 3 Months<br />
    38. 38. 2.<br />Secrets to Improve EdgeRank<br />A Picture is Worth a Thousand Words:Post with photos receive highest weight and engagement (22% more engagement than video) followed by videos, links, status updates<br />
    39. 39. 2.<br />Secrets to Improve EdgeRank<br />Early Bird… Content posted before noon gets 65% more engagement than posts after noon <br />
    40. 40. 2.<br />Secrets to Improve EdgeRank<br />TGIF… Friday posts generate the most engagement while Saturday and Sunday posts have the least engagement (Monday & Tuesday are only slightly behind Friday in terms of engagement) <br />
    41. 41. 2.<br />Secrets to Improve EdgeRank<br />Summary <br /><ul><li>Create Pages (vs. Groups)
    42. 42. Participate with Fans
    43. 43. Schedule posts with photos on Friday before Noon</li></li></ul><li>2.<br />Secrets to Improve EdgeRank<br />Time will tell… Only thing that is constant is change <br />
    44. 44. A.<br /> Appendix<br />Sources: <br /><ul><li>Mashable Facebook Factbookhttp://mashable.com/2010/02/10/facebook-growth-infographic/
    45. 45. Virtue - Anatomy of Facebook Post whitepapgerhttp://vitrue.com/blog/2010/09/21/anatomy-of-a-facebook-post-vitrue’s-data-behind-effective-social-media-marketing/
    46. 46. The Daily Beast http://www.thedailybeast.com/blogs-and-stories/2010-10-18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets/
    47. 47. Mari Smith - Tools to Measure EdgeRankhttp://www.marismith.com/tool-tracks-your-facebook-edgerank-score/
    48. 48. Social Media Biz - How Facebook News Feed Workshttp://www.socialmedia.biz/2011/02/07/how-facebook-news-feeds-work/</li>
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