The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
I captured this video of my son last week: show videoAnd then put it on FacebookEvery morning I read Tweets with links I readEgypt had a massive revolution because of Facebook: Naguib Sawiris: “FB united the youth of Egypt in a revolution for freedom and justice!”
Story in the Age of Mass Content Consumerism Why Storytelling Matters
Why? Anyone can publish Distribution has become a science, filled with pipes, tools, analytics and insights Social media has turned everyone into a distributor The impact is a world of massive content production, disruption and consumption
Numbers Twitter registers 50M Tweets per day 30B photos uploaded to Facebook every year 12.2B videos viewed per month on YouTube in U.S. There are more than 3.5B pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook
A Good Story Product discovery focused on high-end luxury beauty products One part media company, one part e-commerce, one part subscription one part social network Founded by two female entrepreneurs from Harvard Crushing it and reinventing several businesses Their entire business is centered around storytelling, being authentic, capturing attention and keeping their audience engaged long term
A Good Story ServiceMax makes software for managers of fleets and field service agents Audience is very niche but thirsty for insights, new technologies Industry press dying We’re building an independent media property aimed at this audience.
Content platform Original blog content - 70+ posts, Q&As Aggregated content from custom news feeds Sponsored content (ServiceMax blog) Industry whitepapers from content partners Twitter/FB integration, mobile browser & app Since Jan 1, 2011 5,000 PVs 2,199 visitors #2 Google rank for "field service news” Small numbers but high quality and translating into very high CPM audience What’s Next? ServiceMax blog on SmartVan Newsletter (to build a targeted list which the client owns) Contests - Pimp Your Van, Van Rally News section (with custom feeds organized by topic)
A Good Story Quidsi: fastest growing e-commerce company in the world (parent of Diapers.com brand) Began working with them in December 2010 They wanted to get mainstream visibility and prime the pump for the launch of Soap.com We created a video about “robots” to support a PR push in advance of the Soap.com launch Goal was 10K views. We’re now at 47K views
Four Things The content economy is wonderful. Drink it up, take it on and embrace it as the future of business. Publishing, distribution, social and analytics tools make it easy to produce in volume. It’s up to you to produce great stories! Thank you for your time!