Shifting Ad Revenue         from   Print to Digital
Enhancing Ad Revenue     with Digital
The Obvious
E-newslettersBanner Ad SpaceVideo Ad SpaceFeatured ExhibitorSponsor of the Month
Event WebsiteBanner AdsVideo AdsRich Media AdsExhibitor/Sponsor Rotating LogosFeatured Exhibitor/SponsorExhibitor/Sp...
On-SiteInternet Stations Screen SaversShuttle Bus TrailersPre-Workshop AdsApps
The Not-So-Obvious
Digital BrochuresLoader VideosEmbedded VideosBanner AdsRich Media AdsDeployment
E-vitesPre-Show  Up-sell Special Events  Companion to Printed PieceOn-Site  Generate Additional ExcitementPost-Show ...
MeetupsPre-Show  AnnouncementOn-Site  Announcement  LocationPost-Show  Thank you email with link to video/slide show
On-Site Tweet Boards    Frame Them    Rotating Ads Show App    Loader Video Digital Show Dailies Digital Show Guides
Other Not-So-Obvious Ideas
Digital SponsorshipsEmail to Prospect Database  Tiers     Quantity     Volume  By Targets     Title     Geographic
Digital SponsorshipsEmails to Registered Attendees  Tiers     Quantity     Volume  By Targets     Title     Geograp...
Digital SponsorshipsEmails to Post Show Data  Tiers     Quantity     Volume  By Targets     Title     Geographic
You vs. SponsorThink Through Spam Laws
Web-BasedVirtual Press RoomsWebinarsLive Chat Rooms
Think LivingSocial / GrouponPromote Exhibitor special pricingDeployed via email and/or text  Pre-Show and/or On-SiteTi...
SmartBrief / MultiBriefCommissionsEvent Ad Report
Utilize Digital Dashboards toLeverage Additional Revenue
410-353-7554        orSharyn@Fixation.com
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Shifting ad revenue_-_orange

  1. 1. Shifting Ad Revenue from Print to Digital
  2. 2. Enhancing Ad Revenue with Digital
  3. 3. The Obvious
  4. 4. E-newslettersBanner Ad SpaceVideo Ad SpaceFeatured ExhibitorSponsor of the Month
  5. 5. Event WebsiteBanner AdsVideo AdsRich Media AdsExhibitor/Sponsor Rotating LogosFeatured Exhibitor/SponsorExhibitor/Sponsor Profile Features
  6. 6. On-SiteInternet Stations Screen SaversShuttle Bus TrailersPre-Workshop AdsApps
  7. 7. The Not-So-Obvious
  8. 8. Digital BrochuresLoader VideosEmbedded VideosBanner AdsRich Media AdsDeployment
  9. 9. E-vitesPre-Show Up-sell Special Events Companion to Printed PieceOn-Site Generate Additional ExcitementPost-Show Thank you email with link to video/slide show
  10. 10. MeetupsPre-Show AnnouncementOn-Site Announcement LocationPost-Show Thank you email with link to video/slide show
  11. 11. On-Site Tweet Boards  Frame Them  Rotating Ads Show App  Loader Video Digital Show Dailies Digital Show Guides
  12. 12. Other Not-So-Obvious Ideas
  13. 13. Digital SponsorshipsEmail to Prospect Database Tiers Quantity Volume By Targets Title Geographic
  14. 14. Digital SponsorshipsEmails to Registered Attendees Tiers Quantity Volume By Targets Title Geographic
  15. 15. Digital SponsorshipsEmails to Post Show Data Tiers Quantity Volume By Targets Title Geographic
  16. 16. You vs. SponsorThink Through Spam Laws
  17. 17. Web-BasedVirtual Press RoomsWebinarsLive Chat Rooms
  18. 18. Think LivingSocial / GrouponPromote Exhibitor special pricingDeployed via email and/or text Pre-Show and/or On-SiteTime and/or quantity
  19. 19. SmartBrief / MultiBriefCommissionsEvent Ad Report
  20. 20. Utilize Digital Dashboards toLeverage Additional Revenue
  21. 21. 410-353-7554 orSharyn@Fixation.com

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