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  • 1. Strategic Partnerships and Co-locations Presented by: Sam Lippman President, ISM
  • 2. Co-located Events• Same location and time – own identities• Overlapping exhibitors/sponsors• Increased attendee quantity & quality• Decreased logistical costs• Double attendee marketing efforts
  • 3. Volunteer and Staff Leadership Engaged
  • 4. Fill in each others gaps
  • 5. Fill in each others gaps
  • 6. About Sam Lippman• President of ISM based in Arlington, VA• Organizer of ECEF, Large Show Roundtables (LSR), Attendee Acquisition Roundtable (AAR), and the Exhibitor Sales Roundtable (ESR)• 35 years experience managing and producing exhibitions, conventions, conferences, forums, and roundtables• Consults in strategic planning, management and marketing• Facilitates board meetings, customer/user groups and attendee and exhibitor focus groups.• Before ISM, produced International CES, GRAPH EXPO, PRINT and the National Computer Conference
  • 7. Sam LippmanIntegrated Show Management & Marketing 3103 S. 14th Street Arlington, VA 22204 slippman@comcast.net