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Optimizing Web Sites for Conversion & Engagement
 

Optimizing Web Sites for Conversion & Engagement

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    Optimizing Web Sites for Conversion & Engagement Optimizing Web Sites for Conversion & Engagement Presentation Transcript

    • Optimizing Websites forConversion and Engagement by Philippa Gamse, CMC © 2012 Philippa Gamse
    • What isConversion?
    • Conversions• Conference / meeting registrations• Exhibit sales• Sponsorship sales• “Call for papers” / abstract submissions• “Keep me posted” sign-ups• Exhibit / sponsor information requests• Schedule downloads 3
    • Conversion equation: C= 4m + 3v + 2(i - f) - 2aSource: Marketing Experiments 4
    • Conversion Elements• Motivation• Value• Incentive• Anxiety• Friction 5
    • 1.Over 70% of consumers would be more likely to buy a product online if it was described in their own language2.Over 55% of consumers say that the ability to read in their own language is more important than priceSource: Common Sense Advisory, Inc. 6
    • Do You Know?. . . what you don’t know about your Web presence?
    • Free sample chapters at:www.websitesthatwin.com/book-preview.html