• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Michelle Bruno Would You Like Virtual Fries with that 10 x 10
 

Michelle Bruno Would You Like Virtual Fries with that 10 x 10

on

  • 373 views

TED Style talk in PCMA Learning Lounge for Exhibits and Sponsorship

TED Style talk in PCMA Learning Lounge for Exhibits and Sponsorship

Statistics

Views

Total Views
373
Views on SlideShare
373
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • We’re not referring to virtual trade show booth in hybrid events.We’re talking about “interactive online listings”Example from CES 2012
  • Why have virtual online presence functionality as part of online directory?73% of attendees under 40 do an online search to make a short list of exhibits to visitExhibitors want the increased visibility, SEO, exposure up to 4 months before the showOrganizers enjoy the additional revenue
  • How to Up-sell?
  • Look at vendorsMake sure they are mobile
  • Upgraded listings sell for $99 - $1,500 each with average around $400-$500
  • Offer basic listing for freeExhibitors with upgrades get 4-5 times more page views than those with basic listingOnline featured exhibitors (those that purchase keywords and product categories) receive online traffic 2-3 times greater than those who don’t purchase upgraded featuresA-la-carte allows small to medium-sized exhibitors to participate
  • Create interactive collateralShow lots of examplesGive success stats
  • Add to the order formAsk for the saleSell next year at current year’s showPromote
  • VisitsClick-throughsSearch rankingsSearch terms used to get to the online profileTimes favorited or added to the attendee plan
  • Follow this plan for a healthy trade Show diet of:Helping attendees assemble their pre-show listGiving exhibitors additional exposure and marketing opportunitiesGrowing the show’s bottom line

Michelle Bruno Would You Like Virtual Fries with that 10 x 10 Michelle Bruno Would You Like Virtual Fries with that 10 x 10 Presentation Transcript

  • Would You Like Virtual Fries with That 10 x 10? Selling Interactive Online Listings with Trade Show Booth Space Rentals By Michelle Bruno, CEM, CMP
  • Don’t Fries Make You Fat?Why?
  • How to Up-Sell
  • Select Interactive Floor Plan
  • Sell When You Sell Exhibit Space
  • Determine Pricing
  • Sell A-La-Carte
  • Create Collateral
  • Sell Like H*!!
  • Provide Analytics