Linked In And Facebook Groups For Tradeshows

899 views

Published on

Session delivered by Stephen Nold and David Lutz at MeetingTechOnline Summit in Washington DC. This breakout discussed best practices for using LinkedIn and Facebook Group features for meetings and tradeshow engagement.

Published in: Business, Education, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
899
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
24
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Linked In And Facebook Groups For Tradeshows

  1. 1. MTO Summit 2009 Premier Technology Education for Events and Exhibitions Escape the Technology Maze MARCH 25-26, WASHINGTON, D.C. What do Facebook and Linkedin Groups offer your Organization? TIPS AND TRICKS TO TAKE THESE TOOLS AND MAKE FACEBOOK AND LINKEDIN WORK FOR YOUR ASSOCIATION, EXHIBIT BOOTH, OR CORPORATE MARKETING CAMPAIGNS.
  2. 2. What do Facebook and Linkedin Groups offer your Organization? <ul><li>Dave Lutz, Velvet Chainsaw </li></ul><ul><li>Stephen Nold, MeetingTechOnline </li></ul>
  3. 3. Goal: Achieve Viral marketing <ul><li>do something unexpected </li></ul><ul><li>make your viewers feel something – love, hate, anger, compassion </li></ul><ul><li>tell a story or add value – don’t ask for the order </li></ul><ul><li>keep the content fresh </li></ul><ul><li>think word of keyboard vs. word of mouth. </li></ul><ul><li>link to email to a friend. </li></ul>
  4. 4. Guidelines for Community Development <ul><li>Can’t rely on community only to drive content </li></ul><ul><li>Organization must participate = provide a relevant message </li></ul><ul><li>Transparency versus control </li></ul><ul><li>Recruit and empower influencers </li></ul><ul><ul><li>Speakers, board members, chapter leaders, exhibitors, sponsors </li></ul></ul><ul><ul><li>Awareness through all digital communications </li></ul></ul><ul><ul><li>Award and grow participation…elite Yelper </li></ul></ul>
  5. 5. Networking at high volume
  6. 6. Take Away <ul><li>Low Cost social networking tool </li></ul><ul><li>Not free: internal resources required </li></ul><ul><li>Monitor selling – set policies earlier and enforce </li></ul><ul><li>A presence is better than no presence </li></ul><ul><li>If your not participating, you don’t know what your community is saying about you. SPE </li></ul><ul><ul><li>Listening tools </li></ul></ul>

×