MTO Summit 2009 Premier Technology Education for Events and Exhibitions Escape the Technology Maze MARCH 25-26, WASHINGTON, D.C. What do Facebook and Linkedin Groups offer your Organization? TIPS AND TRICKS TO TAKE THESE TOOLS AND MAKE FACEBOOK AND LINKEDIN WORK FOR YOUR ASSOCIATION, EXHIBIT BOOTH, OR CORPORATE MARKETING CAMPAIGNS.

What do Facebook and Linkedin Groups offer your Organization? Dave Lutz, Velvet Chainsaw Stephen Nold, MeetingTechOnline

Dave Lutz, Velvet Chainsaw

Stephen Nold, MeetingTechOnline

Goal: Achieve Viral marketing do something unexpected make your viewers feel something – love, hate, anger, compassion tell a story or add value – don’t ask for the order keep the content fresh think word of keyboard vs. word of mouth. link to email to a friend.

do something unexpected

make your viewers feel something – love, hate, anger, compassion

tell a story or add value – don’t ask for the order

keep the content fresh

think word of keyboard vs. word of mouth.

link to email to a friend.

Guidelines for Community Development Can’t rely on community only to drive content Organization must participate = provide a relevant message Transparency versus control Recruit and empower influencers Speakers, board members, chapter leaders, exhibitors, sponsors Awareness through all digital communications Award and grow participation…elite Yelper

Can’t rely on community only to drive content

Organization must participate = provide a relevant message

Transparency versus control

Recruit and empower influencers

Speakers, board members, chapter leaders, exhibitors, sponsors

Awareness through all digital communications

Award and grow participation…elite Yelper

Networking at high volume

Take Away Low Cost social networking tool Not free: internal resources required Monitor selling – set policies earlier and enforce A presence is better than no presence If your not participating, you don’t know what your community is saying about you. SPE Listening tools

Low Cost social networking tool

Not free: internal resources required

Monitor selling – set policies earlier and enforce

A presence is better than no presence

If your not participating, you don’t know what your community is saying about you. SPE

Listening tools