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Hybrid meeting mpi nj 6.9.11
 

Hybrid meeting mpi nj 6.9.11

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  • The choice: watch a baseball game in person in the stadium or watch it at home on his large screen high definition TV.His answer: "Depends.“It depends on:who's playinghow important the game iswhere his seats are in the stadiumhow much his tickets would costwho's going with himwhere the game is heldhow much it's going to cost to get therewhat the travel time would bewhat the weather is likehow it fits into his scheduleRay's analogy has rich meaning for understanding how people decide to attend a face-to-face or virtual event. His baseball analogy identifies the criteria many use, often intuitively, when deciding to attend. And if it's a playoff game, the decision is harder!The attendee's registration, whether face-to-face or virtual, depends on:Who will be at the event in person (attendees, exhibitors, speakers)?Who from the attendee's professional and social network also is attending?How important is the event professionally and personally?• How unique is the content, buying opportunity and overall experience?Where will they sit? Is it a large event where they are going to need to watch the image magnification anyway or a small intimate experience?How much is the registration fee?Where is the event being held? Location, location, location. Can the attendee do additional business in that city? Do they want to bring the family and make it a mini-vacation? Are there cool things to do there?How much does it cost to get there? To stay there?How long will it take to get there? Is it worth today's travel hassles?Are there risks? Will weather impact travel or the experience?Can the attendee afford to take the time off from work to attend?
  • Virtual strategy must align with organization’s purpose.Table discussion – Do you believe that by doing the right thing, trust that the money will follow.
  • Searchable (online and onsite)
  • Produce great content…members come to you
  • Produce great content…members come to you
  • Produce great content…members come to you
  • Produce great content, others will share, disseminate it
  • Produce great content, others will share, disseminate it
  • Produce great content, others will share, disseminate it

Hybrid meeting mpi nj 6.9.11 Hybrid meeting mpi nj 6.9.11 Presentation Transcript

  • Bottom-line…Hybrid Meetings Deliver More Value
    Dave Lutz – Velvet Chainsaw
  • About Dave
  • 3
    1) Understand what Hybrid Meetings are & appropriate uses
  • 4
    2) Identify how Hybrid Mtgs can help drive business improvement
  • 5
    3) Best practices for engaging a virtual audience
  • As technology evolves, we find
    ourselves communicating
    more digitally.
  • Hybrid event…
    A live face-to-face meeting that also provides some type of digital/virtual component for a remote audience.
  • It’s a Simulcast…
    participant or speaker are remote
  • Hybrid Fear
    Virtual will cannibalize F2F event
  • The Decision to Attend
  • Hybrid Opportunity
    To engage/include an audience that does not come to your F2F event
  • Consider
    We serve our members BEST
    when we serve our industry first
  • 13
    Hybrid
    Who else will benefit
    from this experience?
  • 14
    Hybrid
    Viewing Parties
    Satellite Discussions
  • Live Streaming
  • Immersive = Video + Slide + Chat
  • Intuitive freemium options will fast track adoption
  • New Options for Free Live Streaming Platform
  • 58%
    Great focus on
    event content capture
    2015 Meeting Strategies
  • 63%
    Offer full AV packages
    with live streaming
    2015 Convention Service Strategies
  • 63%
    Offer turn-key esolutions
    with live streaming
    2015 Convention Service Strategies
  • Most Appropriate Uses of Hybrid
  • 23
    Eli Lily
    Internal employee mtgs digital
  • 24
    PCMA
    3,743 F2F
    632 remote
    1,427 views
  • 25
    TelisSoneraTelepresence
    1,392 Roundtrips eliminated
    $803,998 Savings
  • 26
    TelisSoneraTelepresence
    40 Months Saved Working Time
    169,000 kg reduced CO2
  • 27
    Rush U – Ophthalmology Dept
    13 hours of programming
    1 ½ days, 4 languages
    5 remote presenters
  • 28
    Rush U – Ophthalmology Dept
    200 remote viewers
    1,200+ on-demand views
    Best CME reviews in 20 years
  • 29
    Including content
    from tradeshow
  • 30
    Trade ShowTrends
    Importance of
    Video packages
  • Virtual Booth Demo
  • 32
    5
    Filters
  • 33
  • 34
    1. Meeting Objectives
  • 35
    2. Resources
    budget, time, people power
  • 36
    3. Urgency
  • 37
    4. Participants
    Internal or External
  • 38
    5. Geography
  • Brainstorm & identify various
    39
    Small Group Discussion
    Hybrid meeting opportunites
  • H
    Ow hybrid drives biz improvement
  • Engage more customers & employees
  • 42
    New Attendee Attributes
    Shift From Push To Pull
  • 43
    Lead Generation
    Lead Nurturing
  • Extend the reach of
    your messages & content
  • Accelerate speed to Market
  • Cost savings/avoidance
  • @JeffHurt
  • 5
    remote attendee
    expectations
  • 1. Exceptional presentations
    fused by seamless transitions
  • 2. Relevant or ignored.
  • What should be relevant?
    Purpose
    Topics
    Messages
    Agenda, timing flow
  • What should be relevant?
    Technology used
    Participants’ role
    Content
  • Information
    VS
    Education
  • Determining Content Value
    People will pay for content ifit is so unique they can’t get it anywhere else, so fast they benefit from getting it beforeanyone else, or so related to their tribe that paying for it brings them closer to other people.
    Seth Godin
  • Content is to conference
    As brains are
    to zombies
  • 3. Engaging or forgotten.
    More interesting than
    anything that
    might distract
  • More interesting
    Resources
    Same old same old doesn’t succeed
    Start w/ most interesting
    Grab attention early
  • More interesting
    Involve participants
    Early & often
    Stories, humor, visuals, sound
    Make it FUN!
  • 59
    Engaged
    with
    Content
  • 60
    Engaged
    with
    Stakeholders
  • 61
    Engaged
    with
    Peers
  • 62
    Engage
    rather than
    repel
  • 4. Keep it moving or
    it‘s abandoned
  • Drag is a four letter word
    Do not waste time
    Eliminate irrelevant
  • Drag is a four letter word
    Manage the clock
    Practice delivery & tools
  • Relevant or ignored.
    Engaging or forgotten.
    Keep it moving or it’s
    abandoned.
  • Presenting to F2F audience is difficult.
    Presenting to a remote audience is difficult squared!
  • 68
    1) Understand what Hybrid Meetings are & appropriate uses
  • 69
    2) Identify how Hybrid Mtgs can help drive business improvement
  • 70
    3) Best practices for engaging a virtual audience
  • Thank You