The Digital Academic: Social and Other Digital Media for Academics


Published on

A presentation used in workshops to teach academics about how to use social media and other digital media for professional purposes. Includes discussion of, LinkedIn, blogs, Twitter, Facebook, institutional e-repositories, Storify, SlideShare, Pinterest and more.

Published in: Education

The Digital Academic: Social and Other Digital Media for Academics

  1. 1. THE DIGITAL ACADEMIC:SOCIALAND OTHER DIGITALMEDIAFORACADEMICSDeborah LuptonDepartment of Sociology and Social PolicyUniversity of Sydney
  2. 2. Why use social media?• Connect with other academics• Engage with the public – get out from behind paywalls• Share your research• Increase citations to your work• Access others’ research• Respond to current events• Curate online material• Conduct research• Use for teaching• Create and manage your on-line presence
  3. 3.• Create your academic profile• Follow other academics or interest groups (and they can followyou)• Upload papers or links to published work• Informs you when you are Googled
  4. 4. LinkedIn• Professional work contacts• Provide details of your current and previous employment• Share news about your research• Join interest groups
  5. 5. Google Scholar• Creates a personal profile that lists your total publications andcitations, both for each year and career total• Creates an h-index and an i10-index• Lists each publication in order (by year or number of citations)with citations for each one shown
  6. 6. Blogs• Write about your or others’ research• Write about current events• Have full control over your content• Receive and respond to comments• Publish instantaneously• Egs: WordPress, Tumblr• My blog: This Sociological Life
  7. 7. Wikipedia• Create your own entries or edit others’ entries
  8. 8. Twitter• Make connections• Post links• ‘Curate your own academic department’• Chat with other tweeters in real time• Live tweeting from conferences• Follow interesting people• My Twitter handle: @DALupton
  9. 9. Pinterest• Curate images• Use for research• Use for teaching• Publicise your own researchMy Pinterest boards:
  10. 10. Storify• Collect material from the web: tweets, websites, images, blogposts• Make a ‘story’ using this material in a narrative formatMy Storifies:
  11. 11. Facebook• Create your own pages around topics of interest• Post interesting news items, blog posts and journal abstracts• Make comments• One of my Facebook pages: Digital Sociology
  12. 12. Podcasts or YouTube videos• Present videos of research content for public access• Upload interviews with other researchers or yourself talkingabout your research• Use visual material related to your research or teaching
  13. 13. Content curation and book marking tools• Use to find, save and collect interesting material from the web• Can be arranged around topics and shared with others• Eg: Delicious, Bundlr,, Pearltrees, StumbleUpon• One of my collections: The Digital Self
  14. 14. Quora• Use to ask questions or answer others’ questions
  15. 15. SlideShare• Use to upload and share your Powerpoint or Prezipresentations on the web
  16. 16. Content aggregator tools• Use to organise and save the latest material from yourfavourite websites and blogs• Streams in content automatically• A way to find content easily that is in your interest area• Eg. Prismatic, RSS feeds,
  17. 17. Referencing tools• Collect your references and PDFs under topics• Create private groups to share PDFs among each other• You can make your topic reference collections available to beaccessed by others (reference details or open access materialonly, not PDFs because of copyright restrictions)• Can be used for automatic reference formatting of yourdocuments• Eg: Mendeley, Zotero, CiteULike
  18. 18. University e-repositories• Upload copies of your articles (post-print or pre-print), conference/seminar presentations or working papers• A great way to digitally publish material that otherwise wouldnot be available on the web (eg a conference paper or workingpaper) or has not yet been published in a journal (post-print orpre-print)• These can then be accessed on the web and downloaded andare searchable and citable by Google Scholar etc• Check copyright issues first
  19. 19. How to maximise your digital researchprofilePublish a book/journalarticle/chapter/working paper/conferencepaperPublicise onTwitter, Facebook,, LinkedIn, Research Gate etc. – make sure youprovide a hyperlinkWrite a blog about the piece and embedthe hyperlinkPublicise the blog on Twitter, Facebook,, LinkedIn etc.
  20. 20. Issues to be aware of• Maintaining a professional persona• Decide how much personal detail you want to include• Never say on social media what you would not say face-to-face• Ensure you don’t breach copyright agreements with journaland book publishers
  21. 21. Useful links• The A to Z of social media for academia• LSE Impact of the Social Sciences website• ‘Social media for academia: some things I have learnt’ (one ofmy blog posts)