Facebook and the CIO
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Facebook and the CIO

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CIO Executive Series Group virtual roundtable presentation with special guest Kristin Burnham, Web 2.0 Advisor at CIO.com. ...

CIO Executive Series Group virtual roundtable presentation with special guest Kristin Burnham, Web 2.0 Advisor at CIO.com.

TOPIC: Facebook and the CIO - top threats and opportunities within the enterprise

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    Facebook and the CIO Facebook and the CIO Presentation Transcript

    • Presented by:
      Facebook and the CIOThreats and Opportunities Within the Enterprise
      May 18th at 12pm EST
      Virtual Roundtable
      Moderator:
      Bill Murphy, CIOES Founder & RedZone CEO
      Sponsored By
    • Agenda
      • Welcome Members & New Attendees
      • About CIO Executive Series
      • About Sponsor
      • New CIOES Board Members
      • Kristin Burnham, CIO.com Web 2.0 Advisor
      • Roundtable Presentation
      • Q & A
      • Donna Cahill, New Media Marketing (LinkedIn Discussion)
      SPONSOR
      2
    • About CIO Executive Series
      • CIO TOP IT Executive Network – Connecting CIOs to Each Other
      • Over 250 senior CIO level IT executive members
      • Founded 12 years ago
      • Active online social community – LinkedIn, Twitter and Facebook
      • VRT – Virtual Roundtables for CIOs
      • Video Interviews – Vendor, Partner & Expert Interviews
      • Special Events – Golf Outing, Dinner & Receptions
      SPONSOR
      3
    • About Bill Murphy
      • CEO RedZone Technologies
      • Founder of CIO Exec Series | CIOTV
      • Editor-n-Chief Beyond Limits Magazine
      www.beyondlimitsmagazine.com
      • Passionate Technology Entrepreneur
      • Ironman Competitor and Ultra Runner
      Follow Bill:
      LinkedIn
      Facebook
      Twitter: @cioestv
      @billmurphytv
      SPONSOR
      4
    • Sponsors
      RedZone Technologies
      IT Assessment Experts
      Infrastructure | DR | Security | MSP | Cloud Brokerage
      (410) 320-6433
      billm@redzonetech.net
      www.redzonetech.net
      SPONSOR
      5
    • Special Guest
      Kristin Burnham
      CIO.com Web 2.0 Advisor
      Kristin writes on consumer technologies, social media and Web 2.0, including Facebook, Twitter, LinkedIn and Google for CIO.com at International Data Group (IDG).
      You can follow Kristin on:
      • CIO.com
      • Twitter @kmburnham
      • LinkedIn
      SPONSOR
      6
    • Discussion Overview
      • Facebookthreats within the enterprise
      • Company secrets & sensitive information
      • Employee usage
      • Monitoring company reputation
      • Facebookopportunities within the enterprise
      • Tips for employee adoption
      • How CIOs can devise a social business strategy
      SPONSORS
      7
    • Facebook and the CIO
      Top threats and opportunities within the enterprise
      Contact:
      kburnham@cio.com
      @kmburnham
      Linkedin.com/kristinburnham
      Kristin Burnham
      Staff Writer, CIO.com
      8
    • 9
    • “Facebook is a threat to the company.”
      Company secrets!
      Sensitive information!
      10
    • “It’s an employee time-sink.”
      11
    • Company Usage by the Numbers
      87%
      77%
      1.5%
      Employees who said they had no clear business reason for using Facebook
      Employees who admitted to logging in to Facebook at work
      Total loss in employee productivity
      12
      Source: 2009 Nucleus Research
    • “Facebook is a breeding ground for security threats that I don’t have time to manage.”
      13
    • Facebook in the news...
      WARNING: Facebook Clickjacking Attack Spreading Through “Likes”
      -Mashable
      Facebook’s Automated Security Fails to Impress
      -ITworld
      Security Expert Puts Details from 100M Facebook Profiles Online
      -Macworld
      Facebook Poses Biggest Security Threat to Businesses
      -PC Advisor
      Fresh Security Fears for Facebook Users
      -Irish Examiner
      14
    • “It’s a forum for others to speak poorly of the business.”
      15
    • What went wrong?
      ...He only focused on the negative.
      • Employees would leak information
      • Employees would waste time
      • Employees would infect company computers
      • ...and so on.
      16
    • 2009 2011
      17
    • It’s a vehicle for marketing to promote the brand.
      Facebook Pages
      Interact with your customers
      Promote company blog
      Promote new products
      18
    • 19
    • It helps manage the company’s reputation...for good and bad.
      20
    • “It has paved the way for enterprise iterations of Facebook.”
      21
    • So what’s the CIO’s role in all this?
      22
    • “In the last 10 years, IT has been all about managing risk—specifically the risk introduced with consumer tech. You cannot lose sight of the core reason that the IT organization exists, which is to make the company more productive. When you have waves of change like what is happening now, it’s important to lead the change. No company wants a CIO that's behind everyone else. If your company is telling you what to do, or you’re waiting for people to tell you what to do, you're not leading.”
      -Tim Campos, CIO, Facebook
      23
    • Develop a social media policy.
      Ask WHY your business wants to use social media.
      Can you sustain it over time?
      Do not create a policy, extend your current one.
      Make your policy broad.
      Ask for input.
      Reassess later.
      24
    • Craft an acceptable-use policy.
      Questions to consider:
      Do all employees need the same level of access?
      Is there a need for employees to download software?
      Should there be “anytime, anywhere” access?
      What information are employees allowed to post?
      What are the consequences for policy violations?
      25
    • Remember...
      Social media is here to stay.
      Trust your employees!
      Facebook threats are manageable.
      Lead the charge.
      26
    • Additional Resources
      How CIOs Can Devise a Social Business Strategyhttp://www.cio.com/article/669222
      Social Media Safety: Acceptable-Use Policies Are Criticalhttp://www.cio.com/article/590113
      How to Devise a Stellar Social Media Policy: NASA’s Tipshttp://www.cio.com/article/586813
      Enterprise Collaboration Tools: 4 Ways to Achieve More Valuehttp://www.cio.com/article/678008
      My Enterprise 2.0 Rollout: 4 Keys to Successhttp://www.cio.com/article/598921
      Coping With Social Media Burnouthttp://www.cio.com/article/507391
      CIO.com’s Facebook Bible: Everything You Need to Knowhttp://www.cio.com/article/508121
      27
    • Stay Connected
      LinkedIn: CIOES Research & Advisory
      Check out upcoming roundtables, blog posts and video chats on:
      www.CIOES.org
      Twitter: @cioestv
      Facebook: CIO Executive Series TV
      SPONSOR
      28
    • Contacts
      Bill Murphy
      Founder & Host & Sponsor
      CIO Executive Series & CIO TV(410) 320-6433bmurphy@cioes.org
      Donna Cahill
      New Media & Member Development Director
      CIO Executive Series(410) 858-4111dcahill@cioes.org
      SPONSORS
      29