Debra Stern 424 Forecast


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Debra Stern 424 Forecast

  1. 1. Ondade Mar Children’s Swimwear<br />
  2. 2. Who is Ondade Mar?<br /><ul><li>Swimwear company that was founded in Colombia in 1999 by a private equity fund called Tribeca Partners
  3. 3. Tribeca’s main goal: to discover luxury brands that accommodate to an upscale market and show prospective growth</li></li></ul><li>What they do:<br /><ul><li> Known for style and originality
  4. 4. Luxury with high quality standards
  5. 5. Unique look inspired with Latin flair
  6. 6. Created by passionate women around the world</li></li></ul><li>Where they are:<br /><ul><li>Vogue, Bazaar, In Style, Cosmopolitan, Marie Claire
  7. 7. Cover of Sports Illustrated
  8. 8. Luxurious International Hotels
  9. 9. Victoria’s secret catalogs, Barney’s, Bloomingdales, and Saks Fifth Avenue </li></li></ul><li>Branching Out<br /><ul><li>With success in the Women’s swimwear market Ondade Mar then branched out to Men’s and Children’s swimwear along with accessories </li></li></ul><li>Ondade Mar Children’s Line<br /><ul><li>Complete portfolio of products that offer high end resort fashion directed to a demanding fashion conscious international market
  10. 10. Also offers cover-ups, shorts, pants and dresses
  11. 11. Wholesale price between $26-$34 </li></li></ul><li>Vintage Collection <br />Extremely unique<br />Mix matches different prints within one garment<br />Features 5 different looks in all body forms<br />Matching skirts, shorts, and dresses<br />Adds exclusivity to brand making it feel more luxurious for consumers <br />
  12. 12. Who buys Ondade Mar Kid’s Swim Line?<br /><ul><li>Upper class adults (parents) with a high discretionary income for travel purposes
  13. 13. These consumers understand the idea of luxury and have strong buying motives
  14. 14. Targeted at children raging from Infant to 14 years old. </li></li></ul><li>Competitor # 1planet sea<br /><ul><li>Based out of Miami, FL from Brazil
  15. 15. Bright and colorful bathing suits, cover-ups, beaded flip-flops, and boy’s trunks
  16. 16. Buyers can customize each order
  17. 17. In economic downfall they lowered prices
  18. 18. offer recycled materials for environmental friendly consumers</li></li></ul><li>Competitor # 2Eberjey<br /><ul><li>First known for women’s lingerie products than branched out to kid’s swimwear
  19. 19. Quality products with sophisticated look
  20. 20. Simple prints, very preppy
  21. 21. Different styles depending on size</li></li></ul><li>Spring 2012 Trends<br /><ul><li>Mature looks for children  take a step back from bright & busy to elegant
  22. 22. “Mommy and Me” suits
  23. 23. GLAMOUR : lavish colors, heavy embellishments, shimmering accents
  24. 24. Fixed side ties and clasp closures </li></li></ul><li>Eurojersey introduces “Sensitive Power”<br />Made from a blend of nylon and spandex<br />Superfast color treatment that ensures colors will remain lively after frequent washing<br />Prevents colors from rubbing off<br />Resistance against chlorine <br />Thin with great elasticity allowing for maximum comfort<br />
  25. 25. How will this be achieved?<br />
  26. 26. Color Story<br />
  27. 27. Fabric Swatches <br />
  28. 28. Sketches<br />
  29. 29. Sketches Con.<br />
  30. 30. Long-Term Cultural Indicators <br /><ul><li>Lifestyle trends reorganize consumer priorities
  31. 31. Travel Lifestyle = high purchasing power for apparel for destinations
  32. 32. Swimwear now sells all year long rather than just during the summer</li></li></ul><li>Long-Term Cultural Indicators <br /><ul><li>CULTURAL TRENDS:
  33. 33. Faith Popcorn and High culture, Low Culture, Pop Culture
  34. 34. All heavily influence consumer trends </li>