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Debra Stern 424 Forecast
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Debra Stern 424 Forecast

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  • 1. Ondade Mar Children’s Swimwear
  • 2. Who is Ondade Mar?
    • Swimwear company that was founded in Colombia in 1999 by a private equity fund called Tribeca Partners
    • 3. Tribeca’s main goal: to discover luxury brands that accommodate to an upscale market and show prospective growth
  • What they do:
    • Known for style and originality
    • 4. Luxury with high quality standards
    • 5. Unique look inspired with Latin flair
    • 6. Created by passionate women around the world
  • Where they are:
    • Vogue, Bazaar, In Style, Cosmopolitan, Marie Claire
    • 7. Cover of Sports Illustrated
    • 8. Luxurious International Hotels
    • 9. Victoria’s secret catalogs, Barney’s, Bloomingdales, and Saks Fifth Avenue
  • Branching Out
    • With success in the Women’s swimwear market Ondade Mar then branched out to Men’s and Children’s swimwear along with accessories
  • Ondade Mar Children’s Line
    • Complete portfolio of products that offer high end resort fashion directed to a demanding fashion conscious international market
    • 10. Also offers cover-ups, shorts, pants and dresses
    • 11. Wholesale price between $26-$34
  • Vintage Collection
    Extremely unique
    Mix matches different prints within one garment
    Features 5 different looks in all body forms
    Matching skirts, shorts, and dresses
    Adds exclusivity to brand making it feel more luxurious for consumers
  • 12. Who buys Ondade Mar Kid’s Swim Line?
    • Upper class adults (parents) with a high discretionary income for travel purposes
    • 13. These consumers understand the idea of luxury and have strong buying motives
    • 14. Targeted at children raging from Infant to 14 years old.
  • Competitor # 1planet sea
    • Based out of Miami, FL from Brazil
    • 15. Bright and colorful bathing suits, cover-ups, beaded flip-flops, and boy’s trunks
    • 16. Buyers can customize each order
    • 17. In economic downfall they lowered prices
    • 18. offer recycled materials for environmental friendly consumers
  • Competitor # 2Eberjey
    • First known for women’s lingerie products than branched out to kid’s swimwear
    • 19. Quality products with sophisticated look
    • 20. Simple prints, very preppy
    • 21. Different styles depending on size
  • Spring 2012 Trends
    • Mature looks for children  take a step back from bright & busy to elegant
    • 22. “Mommy and Me” suits
    • 23. GLAMOUR : lavish colors, heavy embellishments, shimmering accents
    • 24. Fixed side ties and clasp closures
  • Eurojersey introduces “Sensitive Power”
    Made from a blend of nylon and spandex
    Superfast color treatment that ensures colors will remain lively after frequent washing
    Prevents colors from rubbing off
    Resistance against chlorine
    Thin with great elasticity allowing for maximum comfort
  • 25. How will this be achieved?
  • 26. Color Story
  • 27. Fabric Swatches
  • 28. Sketches
  • 29. Sketches Con.
  • 30. Long-Term Cultural Indicators
    • Lifestyle trends reorganize consumer priorities
    • 31. Travel Lifestyle = high purchasing power for apparel for destinations
    • 32. Swimwear now sells all year long rather than just during the summer
  • Long-Term Cultural Indicators
    • CULTURAL TRENDS:
    • 33. Faith Popcorn and High culture, Low Culture, Pop Culture
    • 34. All heavily influence consumer trends

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