Resume for David L. Novak - 2015

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This is the resume for award winning marketing and sales executive David L Novak. Feel free to contact me for any projects or opportunities that you feel I may be able to assist with.

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Resume for David L. Novak - 2015

  1. 1. Experienced Marketing Executive
  2. 2. David L. Novak (732) 737-7775 (mobile) davidlnovak@gmail.com
  3. 3.  Tier 1 management consulting Partner and trusted advisor with expertise in retail and consumer product strategy and transformation (Kohl's, AutoZone, Sephora, Kraft Foods, PepsiCo, and more).  My projects have consistently delivered high levels of return for my clients in the areas of Omni-channel marketing, innovation, Omni-channel commerce, personalization, and analytics.
  4. 4.  Marketing Strategy and Communications  Omni-channel Retailing  Digital Marketing, Mobile, and Social Media  Product Management  New Business Development
  5. 5. IBM Global Business Services, Consulting – Freehold, NJ Partner – Interactive Experience and Mobile  Currently leading team focused onApple + IBM MobileFirst enterprise mobile transformation for Retail, Consumer Packaged Goods, Life Sciences, andTravel industries.  Work focused on Smarter Commerce (eCommerce, digital marketing, mobile, and social) strategy and transformation consulting for Fortune 50 firms. Responsibilities include product development, offering development, sales, and delivery of Omni-channel/Mobile consulting services.
  6. 6.  Broadfuse – Founder – Marketing Consulting - Developed detailed marketing and social media campaigns, business/marketing plans, managed product development, business development, marketing, product import, and service activities for companies including; ABCTelevision, Siemens, Provident Bank, others.  Pace –VP Marketing – Led marketing efforts to introduce competitive digital home gateway technology (set top boxes) into the US cable market initially dominated by incumbent suppliers leading to new business wins with two of the largest service providers in the industry;Time Warner and Comcast Corporation among others.
  7. 7. Education  University of Maryland at College Park - Robert H. Smith School of Business, Bachelor of Science in Marketing, Dean’s List Training  Harvard Business Executive Education - Business Marketing Strategy, 2001  Miller Heiman Strategic Selling course  Foreign study program Affiliations and Achievements  IBM Hundred Percent Club 2013-14  IBM Sales Eminence Award 2013  IBM Service Excellence Awards 2011-2014  Harvard Business Executive Education - Business Marketing Strategy  CTAM Mark Award – Gold Recipient  CTAM (CableTelevision Association of Marketers) and CTAM Mark Award – Gold Recipient  CTAMTechnology Advisory Board  The Council of Advisors  Consumer Electronics Association - New EntertainmentTechnologies Working Group Member  Consumer Electronics Association – Multi-roomAudioVideo Council Member  International Patent Holder

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