Social Workplace For Govt 2.0

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A review of the technical and cultural benefits and barriers to adopting social media inside the organization to aid in collaboration, knowledge management.

A review of the technical and cultural benefits and barriers to adopting social media inside the organization to aid in collaboration, knowledge management.

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  • There’s a lot of buzz and interest around how social media can help you to engage with the public. I’m going to speak about how social media can transform the workplace.

Transcript

  • 1. Social Media inside the Agency BENEFITS BARRIERS TECHNOLOGIES
  • 2. The Governments Job: Never more important, never more complex.
  • 3.
    • Effects and Benefits
    • Enabling Technologies
    • Barriers
  • 4. 3 Points
    • Social media tools make connections that drive collaboration and knowledge management.
    • Culture is more important than technology.
    • New Technologies are pleasant to use, so people use them.
  • 5. EFFECTS AND BENEFITS Efficiency Engagement Innovation
  • 6.  
  • 7. COLLABORATION
  • 8. Collaboration requires connections People Information Plans
  • 9. Collaboration is many faceted
    • Creative
      • Coordination toward specific goals
    • Connective
      • Ensuring like finds like
    • Compounding
      • Ensuring Present finds past
    Types Collaboration
  • 10. Thinking Collaboratively
    • Prevailing Norms
    • Knowledge is power
    • I need to be perfect
    • Expertise
    • I’m on my own
    • Collaborative Norms
    • Sharing is power
    • We need to be perfect
    • Learning
    • I’ve got your back, you’ve got mine
    • We improve each other
  • 11. Values of the Collaborative Culture
    • A shared sense of mission .
      • Very clear goals.
    • Trust – it must be ok not to be perfect so as to pursue perfection together
    • Respect – it must be taken for granted that the people in the room are good at their jobs.
    • A philosophical commitment to continual improvement
      • Achievement enables further achievement.
  • 12.
    • Collaborative teams
      • Find and solve problems fast
      • Stay organized, focused and energized
      • Are greater than the sum of their parts
  • 13. TRANSPARENCY
  • 14. Transparency: We can see each other
    • Visibility leads to understanding, sharing,
    • learning
  • 15. Benefits of Internal Transparency
    • Organizational benefits:
    • I understand what you’re working on.
    • I see the type/quality of work you do
    • I get some insight into how you think and how you work.
    • I can follow your best practices and knowledge of company processes and resources.
    • I can add/comment/question/direct your work
    • I’m aware when we are working on similar issues or when problems arise.
    • You get the same from me.
      • Personal benefits:
    • We are engaged, develop our sense of teamwork and mission.
    • Our effort is seen, appreciated and coached.
    • Cynicism, isolation and flailing decline.
    • Integrity is encouraged.
    • We coach and support each other – implicitly and explicitly
  • 16. COMPOUNDING
  • 17. Compounding: The key to efficiency
      • “ If I have seen farther than others it is by standing on the shoulders of giants…”
      • - Sir Isaac Newton
  • 18.
    • Its not the wisdom of crowds
    • – it’s the aggregated wisdom of individuals.
  • 19. Social Media Tools Capture Tacit Knowledge
    • Most knowledge in the organization is tacit
    • It is nearly impossible to turn this tacit into explicit knowledge
    • Social media tools collect, and make tacit knowledge retainable and findable .
    “ What if we simplified it by doing a transform?” “ We need to wait till the acme contract expires in Jan 09. Then we can.” “ Does anyone know who does the cost analysis?” “ Kyle in Waterloo does those. Ask him, he knows everything.”
  • 20. ENABLING TECHNOLOGIES Wikis Profiles Blogs Tags Tweets Projects Discussions
  • 21. Current Technology offers tools to
    • Get to know other people
    • Connect ideas and information to people
    • Find information and expertise
    • Get feedback and input
    • Identify clusters/communities of practice
    • Contribute information and expertise
    • Organize
    • Leverage the work of other people and of your own
  • 22. Evils of Email What goes through my head when I get this?
  • 23. Facebook-ish Goodness: Transparency
  • 24. Blog Goodness: Value in Rough Ideas
  • 25. Profiles and Workplace networking
  • 26. Wiki-ish goodness: The team notebook
    • Finding the RIGHT level of organization for your goal and team.
    • File sharing – no more emailing around and trying to figure out what the latest version is.
  • 27. Twitter-ish goodness
    • Buzz or murmur?
    • Awareness.
    • Sharing
    • Relationships
    • Quick and dirty, but good
  • 28. Basecamp-ish goodness:
    • organization that works for you rather than vice versa
  • 29. THE BARRIERS Technical Cultural Historical
  • 30. Adoption:
    • People use a tool when its easier to use than not to.
      • Adoption = Benefit + Corporate Compulsion/Ease of Use + difficulty of task
      • And Corporate Compulsion is a relatively weak multiplier.
    • In recent years, consumer software has leapfrogged enterprise software in usability
      • People are loosing patience with it.
    • Web 2.0 Social media tools set high standards of usability in the consumer world
    • The new consumer usability and integrate-ability bar will revolutionize the enterprise software industry.
  • 31.
    • The dominant paradigm is still management by fear
      • Information is status
      • No incentive to surface Mistakes/problems
      • Blame outweighs accountability
      • No team benefit
      • Inefficient, error prone, and unpleasant
    Collaboration isn’t normal
  • 32. How do we make these changes?
    • Start Small
    • Lead by example
      • Ask questions
      • Show drafts
      • Ask for and respond to input
  • 33. Example : Starting Small
  • 34. Existing Infrastructure Existing processes and information stores exist and contain important stuff.
  • 35. People will tip the Balance gradually
  • 36. THE HARD PART
  • 37. Change is
  • 38. THE POINT
  • 39. 3 Points
    • Social media tools make connections that drive collaboration and knowledge management.
    • Culture is more important than technology.
    • New Technologies are pleasant to use, so people use them.
  • 40. Deb Louison Lavoy Director of Product Marketing Digital Media Group Open Text [email_address] Facebook LinkedIn AIM: DLLavoy Twitter: Deb_Lavoy Blog: ProductFour.wordpress.com