Social Media inside the Agency BENEFITS BARRIERS TECHNOLOGIES

The Governments Job: Never more important, never more complex.

Effects and Benefits Enabling Technologies Barriers

Effects and Benefits

Enabling Technologies

Barriers

3 Points Social media tools make connections that drive collaboration and knowledge management. Culture is more important than technology. New Technologies are pleasant to use, so people use them.

Social media tools make connections that drive collaboration and knowledge management.

Culture is more important than technology.

New Technologies are pleasant to use, so people use them.

EFFECTS AND BENEFITS Efficiency Engagement Innovation

COLLABORATION

Collaboration requires connections People Information Plans

Collaboration is many faceted Creative Coordination toward specific goals Connective Ensuring like finds like Compounding Ensuring Present finds past Types Collaboration

Creative

Coordination toward specific goals

Connective

Ensuring like finds like

Compounding

Ensuring Present finds past

Thinking Collaboratively Prevailing Norms Knowledge is power I need to be perfect Expertise I’m on my own Collaborative Norms Sharing is power We need to be perfect Learning I’ve got your back, you’ve got mine We improve each other

Prevailing Norms

Knowledge is power

I need to be perfect

Expertise

I’m on my own

Collaborative Norms

Sharing is power

We need to be perfect

Learning

I’ve got your back, you’ve got mine

We improve each other

Values of the Collaborative Culture A shared sense of mission . Very clear goals. Trust – it must be ok not to be perfect so as to pursue perfection together Respect – it must be taken for granted that the people in the room are good at their jobs. A philosophical commitment to continual improvement Achievement enables further achievement.

A shared sense of mission .

Very clear goals.

Trust – it must be ok not to be perfect so as to pursue perfection together

Respect – it must be taken for granted that the people in the room are good at their jobs.

A philosophical commitment to continual improvement

Achievement enables further achievement.

Collaborative teams Find and solve problems fast Stay organized, focused and energized Are greater than the sum of their parts

Collaborative teams

Find and solve problems fast

Stay organized, focused and energized

Are greater than the sum of their parts

TRANSPARENCY

Transparency: We can see each other Visibility leads to understanding, sharing, learning

Visibility leads to understanding, sharing,

learning

Benefits of Internal Transparency Organizational benefits: I understand what you’re working on. I see the type/quality of work you do I get some insight into how you think and how you work. I can follow your best practices and knowledge of company processes and resources. I can add/comment/question/direct your work I’m aware when we are working on similar issues or when problems arise. You get the same from me. Personal benefits: We are engaged, develop our sense of teamwork and mission. Our effort is seen, appreciated and coached. Cynicism, isolation and flailing decline. Integrity is encouraged. We coach and support each other – implicitly and explicitly

Organizational benefits:

I understand what you’re working on.

I see the type/quality of work you do

I get some insight into how you think and how you work.

I can follow your best practices and knowledge of company processes and resources.

I can add/comment/question/direct your work

I’m aware when we are working on similar issues or when problems arise.

You get the same from me.

Personal benefits:

We are engaged, develop our sense of teamwork and mission.

Our effort is seen, appreciated and coached.

Cynicism, isolation and flailing decline.

Integrity is encouraged.

We coach and support each other – implicitly and explicitly

COMPOUNDING

Compounding: The key to efficiency “ If I have seen farther than others it is by standing on the shoulders of giants…” - Sir Isaac Newton

“ If I have seen farther than others it is by standing on the shoulders of giants…”

- Sir Isaac Newton

Its not the wisdom of crowds – it’s the aggregated wisdom of individuals.

Its not the wisdom of crowds

– it’s the aggregated wisdom of individuals.

Social Media Tools Capture Tacit Knowledge Most knowledge in the organization is tacit It is nearly impossible to turn this tacit into explicit knowledge Social media tools collect, and make tacit knowledge retainable and findable . “ What if we simplified it by doing a transform?” “ We need to wait till the acme contract expires in Jan 09. Then we can.” “ Does anyone know who does the cost analysis?” “ Kyle in Waterloo does those. Ask him, he knows everything.”

Most knowledge in the organization is tacit

It is nearly impossible to turn this tacit into explicit knowledge

Social media tools collect, and make tacit knowledge retainable and findable .

ENABLING TECHNOLOGIES Wikis Profiles Blogs Tags Tweets Projects Discussions

Current Technology offers tools to Get to know other people Connect ideas and information to people Find information and expertise Get feedback and input Identify clusters/communities of practice Contribute information and expertise Organize Leverage the work of other people and of your own

Get to know other people

Connect ideas and information to people

Find information and expertise

Get feedback and input

Identify clusters/communities of practice

Contribute information and expertise

Organize

Leverage the work of other people and of your own

Evils of Email What goes through my head when I get this?

Facebook-ish Goodness: Transparency

Blog Goodness: Value in Rough Ideas

Profiles and Workplace networking

Wiki-ish goodness: The team notebook Finding the RIGHT level of organization for your goal and team. File sharing – no more emailing around and trying to figure out what the latest version is.

Finding the RIGHT level of organization for your goal and team.

File sharing – no more emailing around and trying to figure out what the latest version is.

Twitter-ish goodness Buzz or murmur? Awareness. Sharing Relationships Quick and dirty, but good

Buzz or murmur?

Awareness.

Sharing

Relationships

Quick and dirty, but good

Basecamp-ish goodness: organization that works for you rather than vice versa

organization that works for you rather than vice versa

THE BARRIERS Technical Cultural Historical

Adoption: People use a tool when its easier to use than not to. Adoption = Benefit + Corporate Compulsion/Ease of Use + difficulty of task And Corporate Compulsion is a relatively weak multiplier. In recent years, consumer software has leapfrogged enterprise software in usability People are loosing patience with it. Web 2.0 Social media tools set high standards of usability in the consumer world The new consumer usability and integrate-ability bar will revolutionize the enterprise software industry.

People use a tool when its easier to use than not to.

Adoption = Benefit + Corporate Compulsion/Ease of Use + difficulty of task

And Corporate Compulsion is a relatively weak multiplier.

In recent years, consumer software has leapfrogged enterprise software in usability

People are loosing patience with it.

Web 2.0 Social media tools set high standards of usability in the consumer world

The new consumer usability and integrate-ability bar will revolutionize the enterprise software industry.

The dominant paradigm is still management by fear Information is status No incentive to surface Mistakes/problems Blame outweighs accountability No team benefit Inefficient, error prone, and unpleasant Collaboration isn’t normal

The dominant paradigm is still management by fear

Information is status

No incentive to surface Mistakes/problems

Blame outweighs accountability

No team benefit

Inefficient, error prone, and unpleasant

How do we make these changes? Start Small Lead by example Ask questions Show drafts Ask for and respond to input

Start Small

Lead by example

Ask questions

Show drafts

Ask for and respond to input

Example : Starting Small

Existing Infrastructure Existing processes and information stores exist and contain important stuff.

People will tip the Balance gradually

THE HARD PART

Change is

THE POINT

3 Points Social media tools make connections that drive collaboration and knowledge management. Culture is more important than technology. New Technologies are pleasant to use, so people use them.

Social media tools make connections that drive collaboration and knowledge management.

Culture is more important than technology.

New Technologies are pleasant to use, so people use them.

Deb Louison Lavoy Director of Product Marketing Digital Media Group Open Text [email_address] Facebook LinkedIn AIM: DLLavoy Twitter: Deb_Lavoy Blog: ProductFour.wordpress.com