The military’s job never gets easier, and the cultural, political and logistical issues in our current multi-front wars are wickedly complex. Social media is a technical enabler of the military’s continual pursuit of alertness, agility and responsiveness.
Social media provides the ability to monitor activity and information as it develops, as well as distributing information widely and rapidly to exactly the people who should know.
Blogs allow leaders to share their thoughts and ideas, as well as get comments, input and acknowledgement from their audience.
It is essential that people be able to share new best practices
Social Media At Work
Social Media at Work
The challenge: Act Smart, Act Fast
Today’s business faces an increasingly complex and dynamic
world, and needs to be as alert, agile, and responsive as possible.
Social Media technology is a collaborative engine supporting:
- Alignment around mission and goals
- Dynamic and participatory awareness
- Efficient execution that leverages
- existing work
- existing expertise
- fast and continual improvement
What is collaboration?
A team with a specific objective
organizes, tracks and communicates
to achieve a goal.
Personnel who may be working on
different teams or goals are aware of
relevant information and activity, can
identify trends and patterns.
Prior work and existing information is
found and leveraged to the greatest
Awareness of dynamic situations
Military challenges are complex and
Social media is the most efficient way
to spread critical information fast.
spreading awareness of new policies,
procedures and best practices
to the right information at the right
time by the right people
Leaders both appointed and emergent
need more opportunity to share their
thinking and get input from those they
wish to influence.
I have a question - who might know the
There are deep pockets of expertise
available. You need to identify the right
person right now.
Social Search returns people and
communities as well as content,
Result - I can find the information or the
people to ask
Who is the right person to task with the
Deep, instant knowledge of who knows
Most knowledge in the organization is
It is nearly impossible to turn this tacit
into explicit knowledge
Social media tools collect, and make
tacit knowledge retainable and
How do I…
Policies, procedures, plans and
documents are readily findable and
Find people with expertise as well as
Eliminates starting from scratch when
work has already been done.
Growing Experts: Learning
People are constantly getting new insight
from the field, customers,, peers and the
world around them.
Information and best practices need to be
spread in a cohesive, manner that keeps
people aware and aligned.
Visibility (transparency) into what one
another is doing allows personnel to learn
from one another quickly.
Discussion makes for better learning.
New challenges require new solutions.
Discussion and co-working can rapidly
develop and vet options and ideas.
Team Q&A and contribution of ideas,
Some information is sensitive.
Some information is very sensitive.
Information access control is essential–
its spread as well as its containment.
Many businesses have complex legal
regulations, policies and procedures
that require the ability to track, preserve
and direct how information is accessed
Social Media Enables
Leadership and teamwork
Leaders are in constant contact with
team. Low or high touch as nec.
Ensures teams are aligned around
People see executive thinking as it
Engenders mutual respect and trust
within and amongst teams.
Enables continual improvement.
Social Media Enables
Team Benefits Individual Benefits
Mutual awareness of work We are engaged, develop our
sense of teamwork and mission.
I see the type/quality of work you
do Our effort is seen, appreciated
Mutual insight into work and
thought processes - mentoring Cynicism, isolation and flailing
Sharing best practices and
knowledge of company Integrity is encouraged.
processes and resources.
We coach and support each
I can other – implicitly and explicitly
Deep situational awareness