Social Media At Work


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a quick, short deck meant to offer practical insight with minimal philosophy

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  • The military’s job never gets easier, and the cultural, political and logistical issues in our current multi-front wars are wickedly complex. Social media is a technical enabler of the military’s continual pursuit of alertness, agility and responsiveness.
  • Social media provides the ability to monitor activity and information as it develops, as well as distributing information widely and rapidly to exactly the people who should know.
  • Blogs allow leaders to share their thoughts and ideas, as well as get comments, input and acknowledgement from their audience.
  • It is essential that people be able to share new best practices
  • Social Media At Work

    1. 1. Social Media at Work
    2. 2. The challenge: Act Smart, Act Fast Today’s business faces an increasingly complex and dynamic world, and needs to be as alert, agile, and responsive as possible. Social Media technology is a collaborative engine supporting: - Alignment around mission and goals - Dynamic and participatory awareness - Efficient execution that leverages - existing work - existing expertise - fast and continual improvement
    3. 3. What is collaboration?  Creative Collaboration  A team with a specific objective organizes, tracks and communicates to achieve a goal.  Connective Collaboration  Personnel who may be working on different teams or goals are aware of relevant information and activity, can identify trends and patterns.  Compounding Collaboration  Prior work and existing information is found and leveraged to the greatest extent possible.
    4. 4. Connective collaboration: Information Penetration  Awareness of dynamic situations  Military challenges are complex and changing rapidly.  Social media is the most efficient way to spread critical information fast.  Agility  spreading awareness of new policies, procedures and best practices  Access  to the right information at the right time by the right people
    5. 5. Connective Collaboration: Thought leadership  Leaders both appointed and emergent need more opportunity to share their thinking and get input from those they wish to influence.
    6. 6. Compounding Collaboration: Identify Expertise  I have a question - who might know the answer?  There are deep pockets of expertise available. You need to identify the right person right now.  Social Search returns people and communities as well as content, discussions  Result - I can find the information or the people to ask  Who is the right person to task with the job?  Deep, instant knowledge of who knows what.
    7. 7. Tacit Knowledge  Most knowledge in the organization is tacit  It is nearly impossible to turn this tacit into explicit knowledge  Social media tools collect, and make tacit knowledge retainable and findable.
    8. 8. Compounding Collaboration: How do I…  Policies, procedures, plans and documents are readily findable and available.  Find people with expertise as well as resources.  Eliminates starting from scratch when work has already been done.
    9. 9. Growing Experts: Learning  People are constantly getting new insight from the field, customers,, peers and the world around them.  Information and best practices need to be spread in a cohesive, manner that keeps people aware and aligned.  Visibility (transparency) into what one another is doing allows personnel to learn from one another quickly.  Discussion makes for better learning.
    10. 10. Creative Collaboration: Innovation  New challenges require new solutions.  Discussion and co-working can rapidly develop and vet options and ideas.  Developing insight  Team Q&A and contribution of ideas, processes.
    11. 11. Compliance  Some information is sensitive.  Some information is very sensitive.  Information access control is essential– its spread as well as its containment.  Many businesses have complex legal regulations, policies and procedures that require the ability to track, preserve and direct how information is accessed and stored.
    12. 12. Social Media Enables Leadership and teamwork  Leaders are in constant contact with team. Low or high touch as nec.  Ensures teams are aligned around goals.  People see executive thinking as it develops  Engenders mutual respect and trust within and amongst teams.  Enables continual improvement.
    13. 13. Social Media Enables Transparency Team Benefits Individual Benefits  Mutual awareness of work  We are engaged, develop our sense of teamwork and mission.  I see the type/quality of work you do  Our effort is seen, appreciated and coached.  Mutual insight into work and thought processes - mentoring  Cynicism, isolation and flailing decline.  Sharing best practices and knowledge of company  Integrity is encouraged. processes and resources.  We coach and support each  I can other – implicitly and explicitly add/comment/question/direct your work  Deep situational awareness by/of all
    14. 14.  debralouisonlavoy   aim: dlouisonlav  twitter: deb_lavoy