Social Media At Work

Social Media at Work

The challenge: Act Smart, Act Fast Today’s business faces an increasingly complex and dynamic world, and needs to be as alert, agile, and responsive as possible. Social Media technology is a collaborative engine supporting: - Alignment around mission and goals - Dynamic and participatory awareness - Efficient execution that leverages - existing work - existing expertise - fast and continual improvement

What is collaboration?  Creative Collaboration  A team with a specific objective organizes, tracks and communicates to achieve a goal.  Connective Collaboration  Personnel who may be working on different teams or goals are aware of relevant information and activity, can identify trends and patterns.  Compounding Collaboration  Prior work and existing information is found and leveraged to the greatest extent possible.

Connective collaboration: Information Penetration  Awareness of dynamic situations  Military challenges are complex and changing rapidly.  Social media is the most efficient way to spread critical information fast.  Agility  spreading awareness of new policies, procedures and best practices  Access  to the right information at the right time by the right people

Connective Collaboration: Thought leadership  Leaders both appointed and emergent need more opportunity to share their thinking and get input from those they wish to influence.

Compounding Collaboration: Identify Expertise  I have a question - who might know the answer?  There are deep pockets of expertise available. You need to identify the right person right now.  Social Search returns people and communities as well as content, discussions  Result - I can find the information or the people to ask  Who is the right person to task with the job?  Deep, instant knowledge of who knows what.

Tacit Knowledge  Most knowledge in the organization is tacit  It is nearly impossible to turn this tacit into explicit knowledge  Social media tools collect, and make tacit knowledge retainable and findable.

Compounding Collaboration: How do I…  Policies, procedures, plans and documents are readily findable and available.  Find people with expertise as well as resources.  Eliminates starting from scratch when work has already been done.

Growing Experts: Learning  People are constantly getting new insight from the field, customers,, peers and the world around them.  Information and best practices need to be spread in a cohesive, manner that keeps people aware and aligned.  Visibility (transparency) into what one another is doing allows personnel to learn from one another quickly.  Discussion makes for better learning.

Creative Collaboration: Innovation  New challenges require new solutions.  Discussion and co-working can rapidly develop and vet options and ideas.  Developing insight  Team Q&A and contribution of ideas, processes.

Compliance  Some information is sensitive.  Some information is very sensitive.  Information access control is essential– its spread as well as its containment.  Many businesses have complex legal regulations, policies and procedures that require the ability to track, preserve and direct how information is accessed and stored.

Social Media Enables Leadership and teamwork  Leaders are in constant contact with team. Low or high touch as nec.  Ensures teams are aligned around goals.  People see executive thinking as it develops  Engenders mutual respect and trust within and amongst teams.  Enables continual improvement.

Social Media Enables Transparency Team Benefits Individual Benefits  Mutual awareness of work  We are engaged, develop our sense of teamwork and mission.  I see the type/quality of work you do  Our effort is seen, appreciated and coached.  Mutual insight into work and thought processes - mentoring  Cynicism, isolation and flailing decline.  Sharing best practices and knowledge of company  Integrity is encouraged. processes and resources.  We coach and support each  I can other – implicitly and explicitly add/comment/question/direct your work  Deep situational awareness by/of all

 debralouisonlavoy  dlavoy@productfour.com  aim: dlouisonlav  twitter: deb_lavoy

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Social Media At Work

by dllavoy on May 19, 2009

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Social Media At Work — Presentation Transcript