Soc med and med biz content world 2012
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Soc med and med biz content world 2012

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my talk at content world 2011

my talk at content world 2011

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Soc med and med biz content world 2012 Soc med and med biz content world 2012 Presentation Transcript

  • Social Media and the Mid- Sized Business Deb Lavoy Director, Engagement Marketing Dlavoy@opentext.com @deb_lavoy ProductFour.wordpress.com November 2011
  • Social Media
  • ImmediateRelevantHonest Many to ManyPersonal Convenient
  • RELATIONSHIPS
  • Suppliers Customers PartnersEmployees ProspectsMarket Investors Media
  • GOALS
  • Get new customersDelight customers Make things easier Strengthen brand Improve offering & outcomes
  • Social Business
  • Process, structure andtechnology supportingthe work of people(rather than vice versa).
  • Show me!
  • Business to Consumer
  • Every industry
  • Business to business
  • Even highly secure, Regulated ones
  • 60% time savingsfrom internal social collaboration
  • Employee satisfaction up notably.
  • Do you see a pattern here?
  • Try new things!HoganWillig LLP devised a new promotion called Offthe Clock. Beginning Monday and running throughFriday, the Amherst firm has 50 attorneys available toanswer legal questions posted by people on itsFacebook page.No billable hour, no attorney client relationship – justanswers or, at least, direction when it comes to a legalquandary.http://www.bizjournals.com/buffalo/news/2011/09/26/law-firm-using-social-media-as.html 18
  • Practicum:Social Marketing
  • PullDestinationConversion
  • Pull Go to them, be of use, be of good character.Paid searchOrganic SearchBlogs, fora, linkedIn, Twitter
  • Destination Bring them to a website or other destination that you own, and where they can discover more, begin the conversion process – whatever that is.WebsiteBlog, Social toolsOffering infoCONTACT INFO
  • Conversion Now you can sell. Make sure its delightful to buy.Website, foraSocial toolsBlog on corpsiteValuable info or capability
  • Practicum:Social Collaboration
  • CreateConnectCompound
  • CreateA team needs toproduce something.
  • ConnectDiscovering thecapabilities andresources of theorganization. Theright person andinformation shows upat the right time.
  • CompoundBuilding on work thathas already beendone.
  • SUCCESS
  • Purpose is yourmost importantsuccess factor.
  • CapabilityMaturityand Delivering Good Project Gone Bad: Planning, Managing Model Complex Technology ProjectsGood Project Gone Bad: Planning, Managing and Delivering Complex Technology Projects 5. Optimizing 4. Quantitatively Managed 3. Defined 2. Managed 1. Initial
  • The first timecan bedisappointing.Don’t stop.
  • http://vimeo.com/24715531
  • http://www.stumbleupon.com/su/ATpD9I/www.streetartutopia.com/%253Fp%253D2014
  • Thank You. Deb LavoyDirector, Engagement Marketing Dlavoy@opentext.com @deb_lavoy ProductFour.wordpress.com November 2011