On October 23rd, 2014, we updated our
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Suppliers Customers PartnersEmployees ProspectsMarket Investors Media
Get new customersDelight customers Make things easier Strengthen brand Improve offering & outcomes
Process, structure andtechnology supportingthe work of people(rather than vice versa).
Business to Consumer
Business to business
Even highly secure, Regulated ones
60% time savingsfrom internal social collaboration
Employee satisfaction up notably.
Do you see a pattern here?
Try new things!HoganWillig LLP devised a new promotion called Offthe Clock. Beginning Monday and running throughFriday, the Amherst firm has 50 attorneys available toanswer legal questions posted by people on itsFacebook page.No billable hour, no attorney client relationship – justanswers or, at least, direction when it comes to a legalquandary.http://www.bizjournals.com/buffalo/news/2011/09/26/law-firm-using-social-media-as.html 18
Pull Go to them, be of use, be of good character.Paid searchOrganic SearchBlogs, fora, linkedIn, Twitter
Destination Bring them to a website or other destination that you own, and where they can discover more, begin the conversion process – whatever that is.WebsiteBlog, Social toolsOffering infoCONTACT INFO
Conversion Now you can sell. Make sure its delightful to buy.Website, foraSocial toolsBlog on corpsiteValuable info or capability
CreateA team needs toproduce something.
ConnectDiscovering thecapabilities andresources of theorganization. Theright person andinformation shows upat the right time.
CompoundBuilding on work thathas already beendone.
Purpose is yourmost importantsuccess factor.
CapabilityMaturityand Delivering Good Project Gone Bad: Planning, Managing Model Complex Technology ProjectsGood Project Gone Bad: Planning, Managing and Delivering Complex Technology Projects 5. Optimizing 4. Quantitatively Managed 3. Defined 2. Managed 1. Initial