Nxc Social Media241109

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Social network NXC presentation by Yngve Tvedt, séminaire 24.11.09 Lausanne: Application open source: Enterprise ready!

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Nxc Social Media241109

  1. 1. NXC – OPEN RELIABLE eZ Publish + Social media Yngve Tvedt – Group CEO NXC International SA 24.11.2009
  2. 2. Agenda About NXC “The OBAMA way” Case study: Labour Party Social Media: impact on your business 24.08.09
  3. 3. About NXC  Established: 2000  HQ: Lausanne, Switzerland  8 offices (Switzerland, France, Denmark, Norway, Ukraine)  No. employees: 52  AA rating (D&B) since 2005  Owned by the management  2 main branches  NXC Interactive – Creative, interactive design  NXC – OPEN RELIABLE – System integrator
  4. 4. The NXC Group
  5. 5. Solutions – NXC–OPEN RELIABLE • Corporate web (eZ) – News, Company presentation, eCommerce • Intranet/Extranet portals (eZ, Liferay, Alfresco) – Internal news, wikis, blogs – Group/Role based with Singel-Sign-On – Activity calendars • Document management (Alfresco/Nuxeo/KnowledgeTree) – Advanced workflows – Project spaces – File/Document repository – Records Management – Case Management 24.08.09
  6. 6. Solutions – NXC Interactive • eZ social media platform – Multi Channel Marketing (Web, Facebook, Twitter, Mobile etc.) • eZ Mobile Content Engine – Mobile APPS – (iPhone, Blackberry, Android) – Games (Unity, Flash) • Campaigns (banners, sites etc) • 3D modeling /Flash development 24.08.09
  7. 7. Business model
  8. 8. Enterprise subscribtions • Your online business is backed by the vendors and NXC: – Get a peace of mind with SLA – Focus on content and features – Instantly enlarge technical team – Fixed response time to any issue – Legal defense 24.08.09
  9. 9. References
  10. 10. Elections – Before and after OBAMA
  11. 11. What did Obama do ? • Used the web and social media to the full extent • “Every action makes a different” – 6 million activist volunteered, 50% of them had never voted before • Gave them the online tools to efficiently campaign for him • Systematically build database of potential voters • Used all the social medias – Facebook, Youtube, Myspace etc. 24.08.09
  12. 12. Results – OBAMA campaign • Email • Groups – 13 million voters received 7000 – 35 000 groups used the site to different email, total 1 000 000 000 organize 200 000 “offline” meetings email • Video - Youtube • Donations – 2000 official videos – 3 million voters gave 6,5 million • 80 mill views, times, total USD 30 mill • 135 000 subscribers • Social networks – 442 000 unofficial videos – 5 million friends on 15 different • Mobil platforms, 3 mill on facebook – 3 mill registered SMS receivers • Website – They got from 5 to 20 SMS pr. – 8,5 mill visitors pr. month, 2 mill month profiles, 400 000 blogs – Total: 200 mill SMS • Telephone – 3 million personal phone calls during the 4 last days of the campaign 24.08.09
  13. 13. OBAMA – GOD or GENIUS ? 24.08.09
  14. 14. NEITHER, • OBAMA just had the courage to use the tools that had been there for many years – Social medias/networks all based on old academic theories • Social networks – “The strenght of weak ties, Granovetter (1973) – “A set of measures of centrality based on betweenness, Freeman (1977) • Marketing – “Word of Mouth” – Strongest, but most expensive way of marketing (before the internet age) • He put them together into the best marketing campaign in history ! 24.08.09
  15. 15. Case study Labour Party in Norway • Federal election, September 2009 24.08.09
  16. 16. Goals for the campaign • Engage - both our own people and the voters • “Grass root” - reaching all • “Up-to-date”- take on the relevant issues, be flexible • Clear - straightforward, easy to understand • Talk about our politics – don’t talk about the others • Consistently - Work equally well in all channels 24.08.09
  17. 17. The team • “The desk” – 7 persons working with web and social media from 08:30 to 23:30 every day – Specialists in writing, TV-production, photo and new medias • NXC – involved since 2007 – System development (web, facebook, mobile) – Integration between the platforms – Donation modul – E Learning – Splash site • APT – Webdesign • Origo – “My labour party” 24.08.09
  18. 18. The solution • eZ publish 4.1 – eZ find – search enging – User rights /siteacesses • All cantons/communes have their own site, but all are part of one centralized solution, sharing content – Apedia – Online encyclopedia for the political program – Twitter integration – Blog pages – Web TV – Party´s own TV channel – Venamail – newsletters • Powerful newsletter tools – Modern webdesign, using the new design tools like AJAX and Javascripts • Social media integrations – Facebook App – Youtube – Flickr – My Labour Party • Community site, connecting you with other members/voters in your local community 24.08.09
  19. 19. SOME EXAMPLES 24.08.09
  20. 20. ENGAGE H i, w h a t is im p o r t a n t fo r y o u ?
  21. 21. What is important for you ? Write your statement
  22. 22. Result: 17 000 Statements
  23. 23. SOCIAL MEDIA 24.08.09
  24. 24. Birth of web 2.0. – Social media • Cultural shift from passive surfers to active content creators who want to share – Surf (mid-90s) – Search (2000-05) – Subscribe/publish (2006->) • Shift from push marketing to mix of push/pull • Two-way customer dialogues • Easy, inexpensive technology to create/distribute content 24.08.09
  25. 25. Online Word-of-mouth • Word-of-mouth valued as best source of information – 93% vs. 67% in 1977 • Twice the value of advertising and editorial content 24.08.09
  26. 26. What is Facebook?  Social Media Network  300 million users, increasing quickly  People use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.  Its free
  27. 27. Possibilities  Advertising  Custom applications  Access to existing user database  Engage  Mobile integration  Games
  28. 28. Social medias
  29. 29. Results - Social Media • 45 000 “friends” of the prime minster on facebook – Daily updated with the latest news in the campaign – The friends discuss, and share information about the campaign and important happenings • 250 active “twitters” promoting the party daily on Twitter. 24.08.09
  30. 30. NEWSLETTERS 24.08.09
  31. 31. Help us win the election!
  32. 32. 24.08.09
  33. 33. Sent out 300 000 email to 25 000 voters
  34. 34. Pay for action, not views !! ONLINE ADVERTISMENT 24.08.09
  35. 35. Quick facts • 92% of all journalists uses internet to search for new articles to write • 66% of all trafic to sites is generated through search engines • 80% - Google market share
  36. 36. Look for quality, not quantity • GOAL: Generate traffic to your site • Payed ads only through Google Adwords • Banners in Googles content network (text, banners, videos) • Youtube-Ads • Viral marketing effects • Facebook Ads 24.08.09
  37. 37. Find what people is interested in:
  38. 38. Act based on the trends: We keep you up-to-date…
  39. 39. B uild trus t: “We handle the pandemia” - Relevant articles, interviews etc.
  40. 40. Some “success” criteria • Be well organized • Manage the balance offline vs. online • Focus on voters at home and 1. time voters • Organize facts and opinions through the social medias 24.08.09
  41. 41. Facts from the campaign • Arbeiderpartiet.no – 310 000 people have visited the site. – 500 000 people have “met” the party online • “Important for you” – More then 17 000 contributions • Google Adwords – 13 mill unique views, 57 000 clicks • E-mail and SMS – Sent 300 000 email, to 25 000 people – 100 000 SMS to member and campaign workers 24.08.09
  42. 42. Results of the election 24.08.09
  43. 43. Result – 4 more years in power !! 24.08.09
  44. 44. SOCIAL MEDIAS IN YOUR BUSINESS 24.08.09
  45. 45. Benefits to collect • Gain insight into the customer • Increase user engagement • Lead generation tools • Build brand visibility and loyalty • Promote products and services • Increase web traffic • Reduce service costs • “Pin-point” your marketing • Innovate quicker, cheaper and better 24.08.09
  46. 46. Example: Customer Community • Use social networking tools to provide customers with company and customer- generated information • Benefits – Increase customer interaction touch points – Builds brand loyalty and trust – Increase frequency and length of visits – Market research – Product feedback – Reduce pre-sales costs and sales cycle • Use with multiple technologies 24.08.09
  47. 47. Examples - eGoverment • Web + Facebook – Take advantage of the user access database – News/event feed, directly to the inhabitants facebook account – Feedback from the inhabitants – Local engagement through local community pages • Next generation Facebook – Use the user management system in facebook to offer online services • Payments • Online forms 24.08.09
  48. 48. Examples – Consumer goods • 1 to 1 communication with you customers – “Fan sites” – people who likes your brand • Facebook + web • Feedback • Discussions • Give them news and product/event updates • Get the positive viral effects • Luxury goods – “Exclusive owners clubs” • Show your new watch to your friends on facebook • Discuss with other owners • Watch maker can communicate 1 to 1 with owners of the watches • Next generation facebook apps – build online shops inside facebook 24.08.09
  49. 49. Final quote… “Right now, your customers are writing about your products and services on blogs and recutting you’re your commercials on YouTube.” “They´re defining you on Wikipedia and ganging up on you in social networking sites like Facebook.” “These are all elements of a social phenomenon that has created a permanent, long lasting shift in the way the world works. “ Don't see this as a treat – adapt and evolve, and build a successful business! 24.08.09
  50. 50. Contact info: Yngve Tvedt Group CEO NXC – OPEN RELIABLE Email: yngve@nxc.ch MORE INFORMATION ? 24.08.09

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