Virtual Worlds for Global Commerce Daniel Livingstone Virtual Worlds for Global Commerce
<ul><li>Welcome to Adventure!!  Would you like </li></ul><ul><li>instructions? </li></ul><ul><li>>no </li></ul><ul><li>You...
 
Games
Ultima Online
World of Warcraft
MUVEs <ul><li>A range of 3D virtual worlds are more ‘general purpose’ - not games  per se </li></ul><ul><ul><li>Active Wor...
Some numbers Annual world-wide subscription income from World of Warcraft? Estimated: US $2 Billion
You know, for kids
Club Penguin: Bought by Disney in 2007 for $700 Million US
 
 
 
(L)earning From Virtual Worlds
WoW in Action
 
How to make real money the MMOG way <ul><li>Players can trade items in games </li></ul><ul><li>Can trade accounts </li></u...
Second Life <ul><li>Any - and every - user is able to create content </li></ul><ul><ul><li>Buildings, Furniture, Scenery <...
Resident Run Businesses <ul><li>Many residents enjoy SL for the ability to create their own content </li></ul><ul><li>Many...
What’s in it for business? <ul><li>Sales and direct income? </li></ul><ul><li>Marketing? </li></ul><ul><ul><li>Market size...
Virtually There
 
 
 
 
Show me the (real) money
 
Real Life Business <ul><li>Many real-life businesses have created presences in SL, or run marketing campaigns… </li></ul><...
 
 
 
 
Imaginary worlds, real laws
 
 
Links <ul><li>Games: </li></ul><ul><li>Ultima Online:  http://www.uoherald.com/news/   </li></ul><ul><li>World of Warcraft...
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Virtual Worlds For Global Commerce April 2008

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Brief presentation on virtual worlds for commerce, including some recent events and news.

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  • Virtual Worlds For Global Commerce April 2008

    1. 1. Virtual Worlds for Global Commerce Daniel Livingstone Virtual Worlds for Global Commerce
    2. 2. <ul><li>Welcome to Adventure!! Would you like </li></ul><ul><li>instructions? </li></ul><ul><li>>no </li></ul><ul><li>You are standing at the end of a road </li></ul><ul><li>before a small brick building. </li></ul><ul><li>Around you is a forest. A small </li></ul><ul><li>stream flows out of the building and </li></ul><ul><li>down a gully. In the distance there is </li></ul><ul><li>a tall gleaming white tower. </li></ul><ul><li>> </li></ul>
    3. 4. Games
    4. 5. Ultima Online
    5. 6. World of Warcraft
    6. 7. MUVEs <ul><li>A range of 3D virtual worlds are more ‘general purpose’ - not games per se </li></ul><ul><ul><li>Active Worlds </li></ul></ul><ul><ul><li>There </li></ul></ul><ul><ul><li>Second Life / Teen Second Life </li></ul></ul><ul><ul><li>Habbo Hotel </li></ul></ul><ul><ul><li>Kaneva </li></ul></ul><ul><ul><li>VastPark </li></ul></ul><ul><ul><li>Twinity </li></ul></ul><ul><ul><li>Gaia Online </li></ul></ul><ul><ul><li>OpenCroquet </li></ul></ul><ul><ul><li>Project Wonderland </li></ul></ul><ul><ul><li>… </li></ul></ul>
    7. 8. Some numbers Annual world-wide subscription income from World of Warcraft? Estimated: US $2 Billion
    8. 9. You know, for kids
    9. 10. Club Penguin: Bought by Disney in 2007 for $700 Million US
    10. 14. (L)earning From Virtual Worlds
    11. 15. WoW in Action
    12. 17. How to make real money the MMOG way <ul><li>Players can trade items in games </li></ul><ul><li>Can trade accounts </li></ul><ul><ul><li>People started selling items and characters for real money </li></ul></ul><ul><ul><li>Virtual assets = real money </li></ul></ul><ul><li>Generally discouraged by developers – with exceptions </li></ul><ul><li>Gold Farming </li></ul>
    13. 18. Second Life <ul><li>Any - and every - user is able to create content </li></ul><ul><ul><li>Buildings, Furniture, Scenery </li></ul></ul><ul><ul><li>With scripts – pets, vehicles, guns </li></ul></ul><ul><ul><li>Avatar clothing, skins, custom avatars </li></ul></ul><ul><li>A user-created world </li></ul><ul><li>With IP rights and freely convertible in-world currency (L$) </li></ul><ul><li>Social platform: Engaging with other ‘residents’ is the core experience </li></ul>
    14. 19. Resident Run Businesses <ul><li>Many residents enjoy SL for the ability to create their own content </li></ul><ul><li>Many choose to sell their creations </li></ul><ul><ul><li>To cover their in-world expenses </li></ul></ul><ul><ul><li>To supplement RL income </li></ul></ul><ul><ul><li>Or even as their primary real-life income </li></ul></ul><ul><li>SLExchange & OnRez: eCommerce web sites for Second Life </li></ul>
    15. 20. What’s in it for business? <ul><li>Sales and direct income? </li></ul><ul><li>Marketing? </li></ul><ul><ul><li>Market size? Degree of contact? </li></ul></ul><ul><ul><li>Engaging with audience </li></ul></ul><ul><li>A business tool? </li></ul><ul><ul><li>Virtual meetings </li></ul></ul>
    16. 21. Virtually There
    17. 26. Show me the (real) money
    18. 28. Real Life Business <ul><li>Many real-life businesses have created presences in SL, or run marketing campaigns… </li></ul><ul><ul><li>IBM, Dell, Sun, Amazon, O’Reilly, Wired, C|Net, BBH, Vodaphone, BBC, Adidas, Nissan, Sony Ericsson, Fox Movies, Pontiac, L’Oreal, Microsoft, CBS Television, Cisco, Intel, Coke, British Telecom … </li></ul></ul><ul><li>Some have left… </li></ul><ul><ul><li>ABM AMRO, … </li></ul></ul><ul><li>New businesses providing virtual worlds marketing & development services </li></ul><ul><ul><li>Electric Sheep Co., Millions of Us, Beta Technologies, KZero, … </li></ul></ul>
    19. 33. Imaginary worlds, real laws
    20. 36. Links <ul><li>Games: </li></ul><ul><li>Ultima Online: http://www.uoherald.com/news/ </li></ul><ul><li>World of Warcraft: http://www.worldofwarcraft.com/index.xml </li></ul><ul><li>You Know, For Kids: </li></ul><ul><li>Club Penguin: http://www.clubpenguin.com/ </li></ul><ul><li>WebKinz: http://www.webkinz.com/ </li></ul><ul><li>Barbie Girls: http://www.barbiegirls.com/home.html </li></ul><ul><li>L(earning) from virtual worlds: </li></ul><ul><li>Leeroy Jenkins: http:// www.youtube.com/watch?v = LkCNJRfSZBU </li></ul><ul><li>You play WOW? You’re Hired!: http://www.wired.com/wired/archive/14.04/learn.html </li></ul><ul><li>Virtually There: </li></ul><ul><li>Tapped-In: http://tappedin.org/tappedin/ </li></ul><ul><li>Qwaq: http://www.qwaq.com/ </li></ul><ul><li>Project Wonderland: https://lg3d-wonderland.dev.java.net/ </li></ul><ul><li>Show me the (real) money: </li></ul><ul><li>IBM Virtual Business Center: http://www.ibm.com/virtualworlds/businesscenter/ </li></ul><ul><li>http://www-03.ibm.com/press/us/en/pressrelease/23800.wss </li></ul><ul><li>Virtual Worlds 2008: http://www.virtualworlds2008.com/ </li></ul><ul><li>Imaginary worlds, real laws: </li></ul><ul><li>US Congress committee meeting on virtual worlds (April 2008): http://energycommerce.house.gov/cmte_mtgs/110-ti-hrg.040108.VirtualWorlds.shtml </li></ul><ul><li>American Bar Association, virtual worlds group: http://www.abanet.org/dch/committee.cfm?com=ST252000 </li></ul><ul><li>Further reading: </li></ul><ul><li>Virtual Worlds News http://www.virtualworldsnews.com/ </li></ul><ul><li>Virtual Worlds Weekly http://www.virtualworldsweekly.com/ </li></ul><ul><li>http://terranova.blogs.com/ </li></ul><ul><li>http:// learninggames.wordpress.com / </li></ul>

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