D-Link Technology Trend Eastern Europe

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D-Link Technology Trend is a periodic, quarterly survey of population’s attitudes towards new technologies. It is conducted for D-Link by the MillwardBrown Institute in Poland, the Czech Republic and Hungary. The survey is based on direct personal inquiries of a population above the age of 15, representative for each country.

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D-Link Technology Trend Eastern Europe

  1. 1. Electronic devices and internet in Polish, Hungarian and Czech households. Gaming. Research results
  2. 2. Research structure <ul><li>Research aims : </li></ul><ul><li>Exploring how Polish, Hungarian and Czech hauseholds are equiped in computer and consumer electronic devices. </li></ul><ul><li>Comparing the availability and access to the Internet and consumer electronic devices in Polish, Czech and Hungary households. </li></ul><ul><li>Comparing popularity of electronic entertainment in each country of the investigated region. </li></ul>
  3. 3. Aims and methodology <ul><li>Methodology : </li></ul><ul><li>This report presents results of research executed by MillwardBrown, commissioned by D-Link company, within D-Link Technology Trend research project. </li></ul><ul><li>Survey was conducted with the use of Computer Assisted Personal Interview (Poland) and Pen and Paper Interview (Hungary, Czech Republic). </li></ul><ul><li>Survey was executed with the use of the same tests and by means of the same metodology in all countries. </li></ul><ul><li>Survey was conducted in July 2008. </li></ul><ul><li>Sample: </li></ul><ul><li>Representative for Poland, Hungary and Czech Republic, for the population of adults </li></ul><ul><li>Sample quantity: Poland N=998, Hungary N= 1500, Czech N= 1004 </li></ul>
  4. 4. Household devices Q1. Which of the following devices are in your household?
  5. 5. Internet in household An internet access in household Q2.Do you have an internet access in your household? <ul><ul><li>Kind of internet access in household </li></ul></ul><ul><li>Q3. What kind of Internet connection do you have in your household ? </li></ul>
  6. 6. An internal network in household Q4. Do you have an internal network in your household (LAN/WLAN) ?
  7. 7. Computer and electronic games Q1a. Do you play computer/electronic games?
  8. 8. Press materials by D-Link <ul><li>Publication conditions: </li></ul><ul><li>Publishing research results requires giving name of research project (D-Link Technology Trend) as well as the executor of the project (Millward Brown SMG/KRC). </li></ul><ul><li>Contacts: </li></ul><ul><li>D-Link: Mariusz Piaseczny, PR Manager </li></ul><ul><li>Millward Brown: Kuba Antoszewski, PR Manager </li></ul><ul><li>Fleishman-Hillard: Andrzej Jędrzejczak </li></ul>

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