Geolocation Based Social Media for Brands
by DOUGLAS LIN, HEAD OF DIGITAL STRATEGY at BBDO/PROXIMITY on Jun 14, 2010
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One would be hard pressed to find a “hotter” trend at this moment than location based (or geo-location) social media. ...
One would be hard pressed to find a “hotter” trend at this moment than location based (or geo-location) social media.
But, beyond the adoption by the early social media technographic segments – brands and their agencies have yet to develop meaningful campaigns, yet alone platforms which full advantage of this technology or create deeper, more meaningful engagements.
This document is intended to evaluate this enabling technology and it’s possibilities with the realities of delivering on business objectives
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