LIS HUBERT 
@LISHUBERT 
ELISABETHHUBERT.COM 
DONNA LICHAW 
@DLICHAW 
GREATNORTHELECTRIC.COM 
STORYMAPPING 
A MACGYVER APPR...
2 
HELLO.
EASE 
EVERYDAY ARTS IN SPECIAL EDUCATION
WE GET THESE 
QUESTIONS OFTEN
NEEDLESS TO SAY, 
WE WERE VERY 
EXCITED
BUT THERE WAS A 
CATCH…
BUDGET 
TIME 
RESOURCES
USER INTERVIEWS 
STAKEHOLDER INTERVIEWS 
CONTENT AUDIT 
GAP ANALYSIS 
TASK ANALYSIS 
PERSONAS 
SCENARIOS 
CONTENT PRIORITI...
USER INTERVIEWS 
STAKEHOLDER INTERVIEWS 
CONTENT AUDIT 
GAP ANALYSIS 
TASK ANALYSIS 
PERSONAS 
SCENARIOS 
CONTENT PRIORITI...
WHAT WOULD 
MACGYVER DO?
STORYMAPPING (WHAT MACGYVER WOULD DO)
A LONG, LONG TIME AGO… 
IN A UNIVERSE FAR AWAY
North by Northwest storyboard/film comparison 
one1more2time3.wordpress.com 
STORYBOARDING
BUDGET 
TIME 
RESOURCES
“Opening iTunes Details” transition using basic Post-it Notes. Hinman, Rachel. 2012. ! 
The Mobile Frontier. New York: Ros...
NOT TO BE 
CONFUSED WITH…
Jeff Patton – http://www.agileproductdesign.com/blog/the_new_backlog.html 
AGILE STORY MAPPING
NARRATIVE ARC 
Beginning Middle End
NARRATIVE ARC 
Beginning Middle End
NARRATIVE ARC 
Inciting 
Incident 
Climax 
Falling 
Action 
Rising Action 
Exposition 
Resolution 
Crisis 
Journey 
Chase ...
EXPOSITION
INCITING INCIDENT
RISING ACTION
CRISIS
CLIMAX
FALLING ACTION
RESOLUTION
EXPERIENCE STORIES 
ENGAGEMENT
PRODUCT DEFINITION 
What is this product or feature? 
Why should users care or want to use it? 
PRODUCT DISCOVERY 
How mig...
BUDGET 
TIME 
RESOURCES 
CHEAP 
FAST 
EASY
WHAT WE DID
DAY 1
DAY 2
DAY 3
DID IT WORK?
THE GOOD
THE BAD
MIA 
DESIGNERS 
DEVELOPERS 
EDUCATORS 
STUDENTS
MIA 
COMPREHENSIVE RESEARCH
STORYMAP AS 
HYPOTHESIS
STORYMAP AS 
{ EDUCATED GUESS }
WE HAD A STORY* 
*GOOD FOR WRITING GRANT APPLICATIONS
WHAT’S NEXT
ROADMAP 
VISION 
CONSENSUS 
CHEAP 
FAST 
EASY }
THANK YOU. 
DONNA LICHAW 
@DLICHAW 
GREATNORTHELECTRIC.COM 
LIS HUBERT 
@LISHUBERT 
ELISABETHHUBERT.COM
Storymapping: A MacGyver Approach to Content Strategy
Storymapping: A MacGyver Approach to Content Strategy
Storymapping: A MacGyver Approach to Content Strategy
Storymapping: A MacGyver Approach to Content Strategy
Storymapping: A MacGyver Approach to Content Strategy
Storymapping: A MacGyver Approach to Content Strategy
Storymapping: A MacGyver Approach to Content Strategy
Storymapping: A MacGyver Approach to Content Strategy
Storymapping: A MacGyver Approach to Content Strategy
Storymapping: A MacGyver Approach to Content Strategy
Upcoming SlideShare
Loading in...5
×

Storymapping: A MacGyver Approach to Content Strategy

14,928

Published on

** Authored and presented with Lis Hubert **

Need an organized and prioritized content assessment? Sure you do! Unfortunately, it’s not always possible on a short timeline, with low funds… or is it? What if there was a way to create and facilitate an in-depth assessment of company content with organizations that are short on time and cash? Enter the storymapping approach.

Join Donna and Lis as they take you with them on their journey working with a New York City-based nonprofit to organize, prioritize, and manage program content in no time flat (and with little cash to boot). Instead of working with long research periods and deep-dive content approaches, they offer a creative method using storytelling to helping to map content needs to business and user goals.

In this session you will learn:

• How to do quality content strategy work even when constraints are many
• How to use content strategy to increase your understanding of content, even when you can’t afford fancy resources to help you
• How storymaps can be used across different touchpoints and content areas to improve the user experience.

7 Comments
58 Likes
Statistics
Notes
No Downloads
Views
Total Views
14,928
On Slideshare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
151
Comments
7
Likes
58
Embeds 0
No embeds

No notes for slide

Storymapping: A MacGyver Approach to Content Strategy

  1. 1. LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM DONNA LICHAW @DLICHAW GREATNORTHELECTRIC.COM STORYMAPPING A MACGYVER APPROACH TO CONTENT STRATEGY
  2. 2. 2 HELLO.
  3. 3. EASE EVERYDAY ARTS IN SPECIAL EDUCATION
  4. 4. WE GET THESE QUESTIONS OFTEN
  5. 5. NEEDLESS TO SAY, WE WERE VERY EXCITED
  6. 6. BUT THERE WAS A CATCH…
  7. 7. BUDGET TIME RESOURCES
  8. 8. USER INTERVIEWS STAKEHOLDER INTERVIEWS CONTENT AUDIT GAP ANALYSIS TASK ANALYSIS PERSONAS SCENARIOS CONTENT PRIORITIZATION CONTENT ROADMAP CONTENT STRATEGY
  9. 9. USER INTERVIEWS STAKEHOLDER INTERVIEWS CONTENT AUDIT GAP ANALYSIS TASK ANALYSIS PERSONAS SCENARIOS CONTENT PRIORITIZATION CONTENT ROADMAP CONTENT STRATEGY BUDGET TIME RESOURCES
  10. 10. WHAT WOULD MACGYVER DO?
  11. 11. STORYMAPPING (WHAT MACGYVER WOULD DO)
  12. 12. A LONG, LONG TIME AGO… IN A UNIVERSE FAR AWAY
  13. 13. North by Northwest storyboard/film comparison one1more2time3.wordpress.com STORYBOARDING
  14. 14. BUDGET TIME RESOURCES
  15. 15. “Opening iTunes Details” transition using basic Post-it Notes. Hinman, Rachel. 2012. ! The Mobile Frontier. New York: Rosenfeld Media. www.rosenfeldmedia.com/books/mobile-design/
  16. 16. NOT TO BE CONFUSED WITH…
  17. 17. Jeff Patton – http://www.agileproductdesign.com/blog/the_new_backlog.html AGILE STORY MAPPING
  18. 18. NARRATIVE ARC Beginning Middle End
  19. 19. NARRATIVE ARC Beginning Middle End
  20. 20. NARRATIVE ARC Inciting Incident Climax Falling Action Rising Action Exposition Resolution Crisis Journey Chase Search ( ) Beginning Middle End
  21. 21. EXPOSITION
  22. 22. INCITING INCIDENT
  23. 23. RISING ACTION
  24. 24. CRISIS
  25. 25. CLIMAX
  26. 26. FALLING ACTION
  27. 27. RESOLUTION
  28. 28. EXPERIENCE STORIES ENGAGEMENT
  29. 29. PRODUCT DEFINITION What is this product or feature? Why should users care or want to use it? PRODUCT DISCOVERY How might users find us? What value/affordances do we show? USE How should this flow, um, flow?
  30. 30. BUDGET TIME RESOURCES CHEAP FAST EASY
  31. 31. WHAT WE DID
  32. 32. DAY 1
  33. 33. DAY 2
  34. 34. DAY 3
  35. 35. DID IT WORK?
  36. 36. THE GOOD
  37. 37. THE BAD
  38. 38. MIA DESIGNERS DEVELOPERS EDUCATORS STUDENTS
  39. 39. MIA COMPREHENSIVE RESEARCH
  40. 40. STORYMAP AS HYPOTHESIS
  41. 41. STORYMAP AS { EDUCATED GUESS }
  42. 42. WE HAD A STORY* *GOOD FOR WRITING GRANT APPLICATIONS
  43. 43. WHAT’S NEXT
  44. 44. ROADMAP VISION CONSENSUS CHEAP FAST EASY }
  45. 45. THANK YOU. DONNA LICHAW @DLICHAW GREATNORTHELECTRIC.COM LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×