History of apple

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  • 1. The History of Apple Danielle Hubert BUS 345
  • 2. Humble Beginnings
    • Apple Computers was formed by Steve Jobs, Steve Wozniak, and Ronald Wayne with $1,200.
    • Sold product Apple I personal computer, built by Wozniak for $666.66 (adjusted for inflation would be $2,548 today.
  • 3. 1970s
    • 1977 -- Apple becomes incorporated, and Wayne sells share back for $800.
    • The Apple II comes out, considered “holy grail” of industry because it can display color.
    • 1979 – Apple goes public, and generates more capital than any IPO since Ford Motors in 1956, creating more millionaires (around 300) than any other company in history.
  • 4. 1984
    • Launch of the first of in the line of personal computers, the Macintosh arrives.
    • A commercial played only during the 1984 Super Bowl is highly influential in the success of the Macintosh.
  • 5. Identity Crisis
    • In 1985, Steve Jobs steps down as a result of a power struggle with CEO Jon Scully.
    • 1989 – the Macintosh Portable is launched.
    • 1993 – MacTV comes out with a cable ready TV tuner card, but is discontinued after only 10,000 were made.
    • 1986-1990s experiments with consumer targeted products like digital cameras and portable CD players were largely unsuccessful.
  • 6. Financial Woes
    • Failures from new products play a large part in plummeting stocks and market shares in the 1990s.
    • Though sales of personal computers do well, the profit margin is much smaller than the expensive models sold in the 1970s.
    • Management makes poor decisions in product lines and licensing.
    • In 1997, Apple posted losses of $1 billion.
  • 7. Turning Point
    • 1996 – Purchase of Steve Jobs’ company NeXT and NeXTSTEP OS, he returns as advisor.
    • 1997 – CEO Gil Amelio voted out, and Jobs replaces him.
    • Jobs focuses on re-structuring the brand and many lay-offs and product discontinuations occur.
  • 8. 1997
    • Apple joins Microsoft to release new versons of Microsoft for the Mac. Microsoft makes $150 million investment in non-voting Apple stock.
  • 9. Into the Millenium
    • 1998 – iMac is released, designed with the internet in mind, and aimed at low end consumers.
    • iMac was Apples most original computer since the original Mac.
  • 10.
    • Apple gets into the digital music market with the release of the iPod.
    • The first Apple store is opened as an effort to increase their share in the computer market.
    2001
  • 11. Recent Innovations
    • 2007 – iPhone is released as Apple’s first consumer device to run on OS-X. It is touch based with a single button, has full web browsing, iPod interface, and integrated apps.
  • 12. Cont.
    • 2008– MacBook Air comes out as Apple’s thinnest laptop ever released. It has a slower hard drive and it’s RAM is not upgradeable.
    • 2010 – Release of the iPad.
  • 13.  
  • 14. Conclusions
    • Huge growth of personal computer industry in 20 th century largely attributed to Apple.
    • Today Apple has 46,600 full time employees and annual sales of $65.23 billion.
    • In 2008, 2009, and 2010 Forbes Magazine names Apple the most admired company in the world.