History of apple

Uploaded on


  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. The History of Apple Danielle Hubert BUS 345
  • 2. Humble Beginnings
    • Apple Computers was formed by Steve Jobs, Steve Wozniak, and Ronald Wayne with $1,200.
    • Sold product Apple I personal computer, built by Wozniak for $666.66 (adjusted for inflation would be $2,548 today.
  • 3. 1970s
    • 1977 -- Apple becomes incorporated, and Wayne sells share back for $800.
    • The Apple II comes out, considered “holy grail” of industry because it can display color.
    • 1979 – Apple goes public, and generates more capital than any IPO since Ford Motors in 1956, creating more millionaires (around 300) than any other company in history.
  • 4. 1984
    • Launch of the first of in the line of personal computers, the Macintosh arrives.
    • A commercial played only during the 1984 Super Bowl is highly influential in the success of the Macintosh.
  • 5. Identity Crisis
    • In 1985, Steve Jobs steps down as a result of a power struggle with CEO Jon Scully.
    • 1989 – the Macintosh Portable is launched.
    • 1993 – MacTV comes out with a cable ready TV tuner card, but is discontinued after only 10,000 were made.
    • 1986-1990s experiments with consumer targeted products like digital cameras and portable CD players were largely unsuccessful.
  • 6. Financial Woes
    • Failures from new products play a large part in plummeting stocks and market shares in the 1990s.
    • Though sales of personal computers do well, the profit margin is much smaller than the expensive models sold in the 1970s.
    • Management makes poor decisions in product lines and licensing.
    • In 1997, Apple posted losses of $1 billion.
  • 7. Turning Point
    • 1996 – Purchase of Steve Jobs’ company NeXT and NeXTSTEP OS, he returns as advisor.
    • 1997 – CEO Gil Amelio voted out, and Jobs replaces him.
    • Jobs focuses on re-structuring the brand and many lay-offs and product discontinuations occur.
  • 8. 1997
    • Apple joins Microsoft to release new versons of Microsoft for the Mac. Microsoft makes $150 million investment in non-voting Apple stock.
  • 9. Into the Millenium
    • 1998 – iMac is released, designed with the internet in mind, and aimed at low end consumers.
    • iMac was Apples most original computer since the original Mac.
  • 10.
    • Apple gets into the digital music market with the release of the iPod.
    • The first Apple store is opened as an effort to increase their share in the computer market.
  • 11. Recent Innovations
    • 2007 – iPhone is released as Apple’s first consumer device to run on OS-X. It is touch based with a single button, has full web browsing, iPod interface, and integrated apps.
  • 12. Cont.
    • 2008– MacBook Air comes out as Apple’s thinnest laptop ever released. It has a slower hard drive and it’s RAM is not upgradeable.
    • 2010 – Release of the iPad.
  • 13.  
  • 14. Conclusions
    • Huge growth of personal computer industry in 20 th century largely attributed to Apple.
    • Today Apple has 46,600 full time employees and annual sales of $65.23 billion.
    • In 2008, 2009, and 2010 Forbes Magazine names Apple the most admired company in the world.