The Tweet that Pays: Twitter and Small Business

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As a small business owner/operator do you ask yourself:

· Why would I want to use Twitter?
· Who is making money on Twitter?
· How do I get started on Twitter?
· How much time per day should I spend on Twitter?
· How frequently should I tweet to make it worthwhile?
· How can I drive people to my website through Twitter?
· What’s a hashtag and how do they work?
· What is proper Twitter etiquette?

Then this session is for you!

You’ll learn the basics of Twitter and how small businesses are using it to talk, listen, and make money. Twitter is no silver bullet, but you can’t afford to ignore it either.

Leave empowered with knowledge and tools for your business’ Twitter strategy.

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  • People: engage, conversation, Build,Strengthen,Expedite Relationships Action: valuable content, links to blogs, articles, etc. Connect, reconnect, reach out, shareYes: Know Like TrustSocial: multiple touches, strategy
  • By popular demand, Twitter users can now organize users they follow (or users that they don’t) into groups, or “lists”. TrendingReal time – worldwide, or customize
  • Maybe a snapshot of biz pages – RESOURCES to add fun ones
  • 140 – best practice 110 for RTs and comments (my example is around 130)
  • Several services to shorten the URL:shortensharetrackmanagehttp://bit.ly/http://tiny.cc/Several apps that manage Twitter, also include URL shorteners
  • # - key word to follow or search by, identify the tweet for common interest; self definedhttp://wthashtag.com/Main_PageThe user-editable encyclopedia for hashtags found on Twitter, tracking 14,701hashtags for 5,263 users.
  • Hashtag resourceTrending on Twitter – real timeHashtags like #NSAGA help spread information on Twitter while also helping to organize it. Hashtags are user-created for identifying tweets belonging to a topic. You simply include the tag in your tweet and other people searching for the same tag will be able to find it.  Including a person’s Twitter name, which starts with the @ symbol, is how you can highlight something they said or give a shout out in your tweet.
  • RT – or service thru Twitter
  • Shows character lengthURLSHashtagsRT80 char8798RT100
  • RT worthy – what you want to haveRT – complimentShare what was saidCredit to what was saidAdd your name to itViral – shows in your networkNext slide to show other tabs
  • RT by you – also see who else RTing, therefore a common interest… might be interested in followingThose that use RT function within Twitter so no RT shows with your info for a thank you. Look here.
  • Last tweet left (others see)Only as good as your last tweetYour Last Tweet
  • Good examples
  • Why search?Common interestCommon keywordsCompetitionWhat is being saidGoogle yourself – search for yourself on Twitter
  • You can see what everybody's saying about your brand and then you quickly think, "Well, I need to figure out what people are saying about my brand as well as my competitor's brand."
  • Search your name, brand, key word
  • Coming from a user or to a userYou can see what everybody's saying about your brand and then you quickly think, "Well, I need to figure out what people are saying about my brand as well as my competitor's brand."
  • Compare with your competition
  • No auto DM – I followed you for a reason, don’t need to DM me about itIf you aren’t following me, I can’t DM back – “not fair”DM is really for confidential info – all else meant to be shared/publicNo Auto Direct MessageTweets are WIIFF (follower)Give warning if Steaming lots of tweets (conf)Keep to 120RT 90/10
  • Favorites
  • Conf example with hashtags
  • The Tweet that Pays: Twitter and Small Business

    1. 1. The Tweet That <br />Pay$<br />Twitter for Small Business<br />Dawn Gartin & Kelly Vandever<br />
    2. 2. Your Expectations<br />
    3. 3. Twitter Twisclaimer<br />are not affiliated with<br />
    4. 4. The Tweet that…<br />People<br />Action<br />Yes<br />$ocial<br />
    5. 5. Twitter Twocabulary<br />
    6. 6. Profile<br />
    7. 7. Profile<br />
    8. 8. Profile<br />
    9. 9. Profile<br />
    10. 10. Profile<br />
    11. 11. Profile<br />
    12. 12. Profile<br />
    13. 13.
    14. 14. Profile<br />
    15. 15. Settings<br />
    16. 16. Settings<br />
    17. 17.
    18. 18.
    19. 19.
    20. 20. Settings<br />
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30. Celebrities in Your Industry<br />
    31. 31. Whom do they follow?<br />
    32. 32. Clients & Prospects<br />
    33. 33. Competitors<br />
    34. 34. Gate Openers<br />
    35. 35. Real World<br />
    36. 36. 140 characters<br />
    37. 37. 60 Characters<br />http://communicationsforeveryone.com/Newsletter_Sign_Up.html<br />20 Characters<br />http://bit.ly/9ei7NL<br />26 Characters<br />http://tinyurl.com/35v2j6z<br />
    38. 38. Hashtags<br />#<br />
    39. 39. Loremipsum dolor sit amet, ligulasuspendissenullapretium, rhoncustemporplaceratfermentum, enim integer ad vestibulumvolutpat. Nislrhoncusturpisest, velelit, conguewisienimnuncultricies sit, magna tincidunt. Maecenas aliquammaecenasligula nostra, accumsantaciti. Sociismauris in integer, a dolor netus non dui aliquet, sagittisfelissodales, dolor sociismauris, veleuliberocras. Interdum at. Egethabitasseelementumest, ipsumpuruspedeporttitor class, utadipiscing, aliquetsedauctor, imperdietarcu per diamdapibusliberoduis. Enimeros in vel, volutpatnecpellentesque #nsagaleo, temporibusscelerisquenec. Loremipsum dolor sit amet, ligulasuspendissenullapretium, rhoncustemporplaceratfermentum, enim integer ad vestibulumvolutpat. Nislrhoncusturpisest, velelit, conguewisienimnuncultricies sit, magna tincidunt. Maecenas aliquammaecenasligula nostra, accumsantaciti. Sociismauris in integer, a dolor netus non dui aliquet, sagittisfelissodales, dolor sociismauris, veleuliberocras. Interdum at. Egethabitasseelementumest, ipsumpuruspedeporttitor class, utadipiscing, aliquetsedauctor, imperdietarcu per diamdapibusliberoduis. Enimeros in vel, volutpatnecpellentesqueleo, temporibusscelerisquenec. Loremipsum dolor sit amet, ligulasuspendissenullapretium, rhoncustemporplaceratfermentum, enim integer ad vestibulumvolutpat. Nislrhoncusturpisest, velelit, conguewisienimnuncultricies sit, magna tincidunt. Maecenas aliquammaecenasligula nostra, accumsantaciti. Sociismauris in integer, a dolor netus non dui aliquet, sagittisfelissodales, dolor sociismauris, veleuliberocras. Interdum at. Egethabitasseelementumest, ipsumpuruspedeporttitor class, utadipiscing, aliquetsedauctor, imperdietarcu per diamdapibusliberoduis. Enimeros in vel, volutpatnecpellentesqueleo, temporibusscelerisquenec.<br />
    40. 40. Loremipsum dolor sit amet, ligulasuspendissenullapretium, rhoncustemporplaceratfermentum, enim integer ad vestibulumvolutpat. Nislrhoncusturpisest, velelit, conguewisienimnuncultricies sit, magna tincidunt. Maecenas aliquammaecenasligula nostra, accumsantaciti. Sociismauris in integer, a dolor netus non dui aliquet, sagittisfelissodales, dolor sociismauris, veleuliberocras. Interdum at. Egethabitasseelementumest, ipsumpuruspedeporttitor class, utadipiscing, aliquetsedauctor, imperdietarcu per diamdapibusliberoduis. Enimeros in vel, volutpatnecpellentesque#nsagaleo, temporibusscelerisquenec. Loremipsum dolor sit amet, ligulasuspendissenullapretium, rhoncustemporplaceratfermentum, enim integer ad vestibulumvolutpat. Nislrhoncusturpisest, velelit, conguewisienimnuncultricies sit, magna tincidunt. Maecenas aliquammaecenasligula nostra, accumsantaciti. Sociismauris in integer, a dolor netus non dui aliquet, sagittisfelissodales, dolor sociismauris, veleuliberocras. Interdum at. Egethabitasseelementumest, ipsumpuruspedeporttitor class, utadipiscing, aliquetsedauctor, imperdietarcu per diamdapibusliberoduis. Enimeros in vel, volutpatnecpellentesqueleo, temporibusscelerisquenec. Loremipsum dolor sit amet, ligulasuspendissenullapretium, rhoncustemporplaceratfermentum, enim integer ad vestibulumvolutpat. Nislrhoncusturpisest, velelit, conguewisienimnuncultricies sit, magna tincidunt. Maecenas aliquammaecenasligula nostra, accumsantaciti. Sociismauris in integer, a dolor netus non dui aliquet, sagittisfelissodales, dolor sociismauris, veleuliberocras. Interdum at. Egethabitasseelementumest, ipsumpuruspedeporttitor class, utadipiscing, aliquetsedauctor, imperdietarcu per diamdapibusliberoduis. Enimeros in vel, volutpatnecpellentesqueleo, temporibusscelerisquenec.<br />#nsaga<br />
    41. 41.
    42. 42. Retweet<br />Retweet worthy<br />
    43. 43.
    44. 44.
    45. 45.
    46. 46. Your Last Tweet<br />
    47. 47. S ocial<br /> O pen<br /> C ontent<br /> I nform<br /> A bout them<br /> L everage<br />90/10<br />
    48. 48.
    49. 49.
    50. 50. Search.Twitter.com<br />
    51. 51.
    52. 52.
    53. 53.
    54. 54.
    55. 55.
    56. 56.
    57. 57. Best Practices<br />Evolving<br />Best Practices<br />
    58. 58. Tweets That Pay<br />
    59. 59. @chrisbrogan<br />Using the tools is not meaningful. <br />Connecting with people <br />and making something cool happen is meaningful.<br />
    60. 60.
    61. 61. The Tweet That <br />Pay$<br />Twitter for Small Business<br />@DawnGartin @KellyVandever<br />

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