Social Media Marketing<br />Dawn Gartin<br />Social Mediaologist<br />
Brian Solis and JESS3<br />http://www.theconversationprism.com/<br />Think: Wow!<br />
Customers Want:<br />Real time<br />Channels<br /> + / –<br />Questions<br />Recommend<br />Think: Relationship<br />
Think: Not me!<br />
Connect<br />Engage<br />Listen<br />Think: Know-Like-Trust<br />
Social Media Uses<br />Grow client base<br />Brand awareness<br />Listen<br />Engage<br />Monitor<br />Credibility<br />Re...
Think: One<br />
Think: Profile<br />
Think: Capture<br />
Think: Audience<br />
http://Bit.ly<br />http://hootsuite.com/<br />https://www.dropbox.com/<br />http://tweetchat.com/<br />http://gist.com/<br...
Plan<br />Act<br />Reply<br />You Measure<br />Test<br />
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Social Media Marketing Party

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Social Media Marketing is a Party. Come on in!

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  • The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network.
  • Reach New CustomersConnect with PartnersProvide Customer SupportBuild Buzz
  • Where to start?DauntingFadTraditional marketing is safe – &amp; works – right?
  • Face it head onConnect directly with customersBe social with customersEngage customers in conversation
  • Grow client baseBrand AwarenessListenEngageMonitorCredibilityRecruitLeadsAdd your own
  • Build trust, authority, relationships, familiarity with your brandLeads to higher level of brand image and loyaltyAdditional to marketing mixPick 1FacebookInteract with YouTwitterMicroblogging real-timeYouTube#2 searched site, behind GoogleBlogsContent with depth
  • Profile prepConsistentKey wordsAuthenticMaximizeTo drive businessPictureHeadlineSummaryLinksMaximize – complete the profile, information, website links, photos
  • Capture AudienceLeasing (we don’t own Facebook)Have own websiteEmail opt in to capture their info
  • Engage AudienceStatus Updates / Posts / Tweets12 to 1Talk about othersEventsProfessional OrganizationsFree Webinars / articlesGive away (tie back to email opt in)
  • Streamline &amp; Resources
  • Plan: strategy, design and developAct: channel setup, SEO contentReply: engage, fresh, feedback, listenTest and Try: You measure: what does success like?
  • Social Media Marketing Party

    1. 1. Social Media Marketing<br />Dawn Gartin<br />Social Mediaologist<br />
    2. 2. Brian Solis and JESS3<br />http://www.theconversationprism.com/<br />Think: Wow!<br />
    3. 3. Customers Want:<br />Real time<br />Channels<br /> + / –<br />Questions<br />Recommend<br />Think: Relationship<br />
    4. 4. Think: Not me!<br />
    5. 5. Connect<br />Engage<br />Listen<br />Think: Know-Like-Trust<br />
    6. 6. Social Media Uses<br />Grow client base<br />Brand awareness<br />Listen<br />Engage<br />Monitor<br />Credibility<br />Recruit<br />Leads<br />Add your own<br />Think: BUSINESS<br />
    7. 7. Think: One<br />
    8. 8. Think: Profile<br />
    9. 9. Think: Capture<br />
    10. 10. Think: Audience<br />
    11. 11. http://Bit.ly<br />http://hootsuite.com/<br />https://www.dropbox.com/<br />http://tweetchat.com/<br />http://gist.com/<br />Think: FAST<br />
    12. 12. Plan<br />Act<br />Reply<br />You Measure<br />Test<br />

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