SlideShare a Scribd company logo
1 of 28
Local SEO & Google Places  Daniel Lesser @DanielGWT http://goldwebtraffic.com
Organic SEO Basics ,[object Object],[object Object],[object Object],[object Object]
What is Local SEO? Organic SEO vs Local SEO DEMO
Organic = Links Local = Citations (local links)
Local Listing Set Up
Google Places http://google.com/local/add
1.  Click on Add Business
2.  Enter your business & fill out  everything
Choose relevant Categories (one’s you want to rank for)
Add Photos, Videos, & Coupon (fill out completely)
Verify Business  So important to do this Can verify via Phone or Postcard (Phone is instant)
Optimise Your Local Listing = On Page
5 Things to Optimise Your Website for Local ,[object Object],[object Object],[object Object],[object Object],[object Object]
Optimise Your Local Listing = Off Page ,[object Object],[object Object],[object Object]
Search Engines need to get information from  trusted  sources
Here are places to get Free Local Listings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things to remember
Citations!!  The more you have the more you will DOMINATE
Make sure you target the right categories
Get customer reviews (do it right)
Make sure you have FULL address
Address at the center of the city
Keyword Domain Name
What has a Negative impact on Local Listings?
Negative Ranking Factors ,[object Object],[object Object],[object Object]
Foursquare.com/businesses
Action Steps ,[object Object],[object Object],[object Object]
Q & A

More Related Content

What's hot

Metrics & Analytics That Matter - Melissa Walner, Director of Global SEO, Hilton
Metrics & Analytics That Matter - Melissa Walner, Director of Global SEO, HiltonMetrics & Analytics That Matter - Melissa Walner, Director of Global SEO, Hilton
Metrics & Analytics That Matter - Melissa Walner, Director of Global SEO, HiltonBrightEdge Technologies
 
EZ Rankings credentials: Brief about Digital Marketing Company
EZ Rankings credentials: Brief about Digital Marketing CompanyEZ Rankings credentials: Brief about Digital Marketing Company
EZ Rankings credentials: Brief about Digital Marketing CompanyMansi Rana
 
Local SEO- Why & How we do it? A brief by EZ Rankings | Local SEO
Local SEO- Why & How we do it? A brief by EZ Rankings | Local SEOLocal SEO- Why & How we do it? A brief by EZ Rankings | Local SEO
Local SEO- Why & How we do it? A brief by EZ Rankings | Local SEOMansi Rana
 
Top 10 ways to improve your local seo
Top 10 ways to improve your local seoTop 10 ways to improve your local seo
Top 10 ways to improve your local seoSameerShaik43
 
Managing and optimizing google my business
Managing and optimizing google my businessManaging and optimizing google my business
Managing and optimizing google my businessKait Hill
 
Find SEO issues with iCheckWebsite.com
Find SEO issues with iCheckWebsite.comFind SEO issues with iCheckWebsite.com
Find SEO issues with iCheckWebsite.comiCheckWebsite
 
Emma North, Koozai: Catch The Pigeon – Local SEO in 2015
Emma North, Koozai: Catch The Pigeon – Local SEO in 2015Emma North, Koozai: Catch The Pigeon – Local SEO in 2015
Emma North, Koozai: Catch The Pigeon – Local SEO in 2015Edge Global Media Group
 
This Ain't Your Momma's Local Search
This Ain't Your Momma's Local SearchThis Ain't Your Momma's Local Search
This Ain't Your Momma's Local SearchInflow
 
Medcopy local-seo-marketing-converted
Medcopy local-seo-marketing-convertedMedcopy local-seo-marketing-converted
Medcopy local-seo-marketing-convertedShashankDar
 
Adelaide SEO Meetup #17 - Local SEO
Adelaide SEO Meetup #17 - Local SEOAdelaide SEO Meetup #17 - Local SEO
Adelaide SEO Meetup #17 - Local SEOWoj Kwasi
 
500’s Demo Day Batch 13 >> Pixc
500’s Demo Day Batch 13 >> Pixc 500’s Demo Day Batch 13 >> Pixc
500’s Demo Day Batch 13 >> Pixc 500 Startups
 
Local search-ranking 7-7-2010new
Local search-ranking 7-7-2010newLocal search-ranking 7-7-2010new
Local search-ranking 7-7-2010newsixxtigers13
 
3 Parts of Local SEO You Should Not Overlook
3 Parts of Local SEO You Should Not Overlook3 Parts of Local SEO You Should Not Overlook
3 Parts of Local SEO You Should Not OverlookBrightEdge Technologies
 
Key Elements of an Ecommerce Homepage
Key Elements of an Ecommerce HomepageKey Elements of an Ecommerce Homepage
Key Elements of an Ecommerce HomepageYonat Roskind
 
Google Places
Google PlacesGoogle Places
Google PlacesellenVA
 
Local SEO Customisable Pitch Deck
Local SEO Customisable Pitch Deck Local SEO Customisable Pitch Deck
Local SEO Customisable Pitch Deck KateHerbertSmith
 

What's hot (20)

Metrics & Analytics That Matter - Melissa Walner, Director of Global SEO, Hilton
Metrics & Analytics That Matter - Melissa Walner, Director of Global SEO, HiltonMetrics & Analytics That Matter - Melissa Walner, Director of Global SEO, Hilton
Metrics & Analytics That Matter - Melissa Walner, Director of Global SEO, Hilton
 
EZ Rankings credentials: Brief about Digital Marketing Company
EZ Rankings credentials: Brief about Digital Marketing CompanyEZ Rankings credentials: Brief about Digital Marketing Company
EZ Rankings credentials: Brief about Digital Marketing Company
 
Local SEO- Why & How we do it? A brief by EZ Rankings | Local SEO
Local SEO- Why & How we do it? A brief by EZ Rankings | Local SEOLocal SEO- Why & How we do it? A brief by EZ Rankings | Local SEO
Local SEO- Why & How we do it? A brief by EZ Rankings | Local SEO
 
Star autoglass
Star autoglassStar autoglass
Star autoglass
 
SEO Goes Local
SEO Goes LocalSEO Goes Local
SEO Goes Local
 
Top 10 ways to improve your local seo
Top 10 ways to improve your local seoTop 10 ways to improve your local seo
Top 10 ways to improve your local seo
 
Managing and optimizing google my business
Managing and optimizing google my businessManaging and optimizing google my business
Managing and optimizing google my business
 
Find SEO issues with iCheckWebsite.com
Find SEO issues with iCheckWebsite.comFind SEO issues with iCheckWebsite.com
Find SEO issues with iCheckWebsite.com
 
Emma North, Koozai: Catch The Pigeon – Local SEO in 2015
Emma North, Koozai: Catch The Pigeon – Local SEO in 2015Emma North, Koozai: Catch The Pigeon – Local SEO in 2015
Emma North, Koozai: Catch The Pigeon – Local SEO in 2015
 
Premium SEO
Premium SEOPremium SEO
Premium SEO
 
This Ain't Your Momma's Local Search
This Ain't Your Momma's Local SearchThis Ain't Your Momma's Local Search
This Ain't Your Momma's Local Search
 
SEO vs SEM
SEO vs SEMSEO vs SEM
SEO vs SEM
 
Medcopy local-seo-marketing-converted
Medcopy local-seo-marketing-convertedMedcopy local-seo-marketing-converted
Medcopy local-seo-marketing-converted
 
Adelaide SEO Meetup #17 - Local SEO
Adelaide SEO Meetup #17 - Local SEOAdelaide SEO Meetup #17 - Local SEO
Adelaide SEO Meetup #17 - Local SEO
 
500’s Demo Day Batch 13 >> Pixc
500’s Demo Day Batch 13 >> Pixc 500’s Demo Day Batch 13 >> Pixc
500’s Demo Day Batch 13 >> Pixc
 
Local search-ranking 7-7-2010new
Local search-ranking 7-7-2010newLocal search-ranking 7-7-2010new
Local search-ranking 7-7-2010new
 
3 Parts of Local SEO You Should Not Overlook
3 Parts of Local SEO You Should Not Overlook3 Parts of Local SEO You Should Not Overlook
3 Parts of Local SEO You Should Not Overlook
 
Key Elements of an Ecommerce Homepage
Key Elements of an Ecommerce HomepageKey Elements of an Ecommerce Homepage
Key Elements of an Ecommerce Homepage
 
Google Places
Google PlacesGoogle Places
Google Places
 
Local SEO Customisable Pitch Deck
Local SEO Customisable Pitch Deck Local SEO Customisable Pitch Deck
Local SEO Customisable Pitch Deck
 

Viewers also liked

Google Maps – Local SEO – How To Drive Traffic From Maps & Mobile Devices
Google Maps – Local SEO – How To Drive Traffic From Maps & Mobile DevicesGoogle Maps – Local SEO – How To Drive Traffic From Maps & Mobile Devices
Google Maps – Local SEO – How To Drive Traffic From Maps & Mobile DevicesNoisy Little Monkey
 
Orlando Radical Website Traffic Ideas
Orlando Radical Website Traffic IdeasOrlando Radical Website Traffic Ideas
Orlando Radical Website Traffic IdeasDale Calvert
 
Google Local vs Organic SEO - Comparing and contrasting the similarities and ...
Google Local vs Organic SEO - Comparing and contrasting the similarities and ...Google Local vs Organic SEO - Comparing and contrasting the similarities and ...
Google Local vs Organic SEO - Comparing and contrasting the similarities and ...MiShop.local Ltd
 
Google +. Google + Local, and Local SEO
Google +. Google + Local, and Local SEOGoogle +. Google + Local, and Local SEO
Google +. Google + Local, and Local SEOCorey Barnett
 
Improving your SEO: Practical steps on how to climb the search engine ladder
Improving your SEO: Practical steps on how to climb the search engine ladder Improving your SEO: Practical steps on how to climb the search engine ladder
Improving your SEO: Practical steps on how to climb the search engine ladder Richard Hill
 
How to Increase Website Traffic: The Ultimate Blueprint
How to Increase Website Traffic: The Ultimate BlueprintHow to Increase Website Traffic: The Ultimate Blueprint
How to Increase Website Traffic: The Ultimate BlueprintAna Hoffman
 
Local SEO - Getting found in Google presented at The Business Show Olympia 2015
Local SEO - Getting found in Google presented at The Business Show Olympia 2015Local SEO - Getting found in Google presented at The Business Show Olympia 2015
Local SEO - Getting found in Google presented at The Business Show Olympia 2015Ann Stanley
 
Market mybizonline google map_101_6-10_-slideshare
Market mybizonline google map_101_6-10_-slideshareMarket mybizonline google map_101_6-10_-slideshare
Market mybizonline google map_101_6-10_-slideshareMarket My Biz Online
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
 
How to think like a startup
How to think like a startupHow to think like a startup
How to think like a startupLoic Le Meur
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
 

Viewers also liked (12)

Google Maps – Local SEO – How To Drive Traffic From Maps & Mobile Devices
Google Maps – Local SEO – How To Drive Traffic From Maps & Mobile DevicesGoogle Maps – Local SEO – How To Drive Traffic From Maps & Mobile Devices
Google Maps – Local SEO – How To Drive Traffic From Maps & Mobile Devices
 
Orlando Radical Website Traffic Ideas
Orlando Radical Website Traffic IdeasOrlando Radical Website Traffic Ideas
Orlando Radical Website Traffic Ideas
 
Google Local vs Organic SEO - Comparing and contrasting the similarities and ...
Google Local vs Organic SEO - Comparing and contrasting the similarities and ...Google Local vs Organic SEO - Comparing and contrasting the similarities and ...
Google Local vs Organic SEO - Comparing and contrasting the similarities and ...
 
Google +. Google + Local, and Local SEO
Google +. Google + Local, and Local SEOGoogle +. Google + Local, and Local SEO
Google +. Google + Local, and Local SEO
 
Improving your SEO: Practical steps on how to climb the search engine ladder
Improving your SEO: Practical steps on how to climb the search engine ladder Improving your SEO: Practical steps on how to climb the search engine ladder
Improving your SEO: Practical steps on how to climb the search engine ladder
 
How to Increase Website Traffic: The Ultimate Blueprint
How to Increase Website Traffic: The Ultimate BlueprintHow to Increase Website Traffic: The Ultimate Blueprint
How to Increase Website Traffic: The Ultimate Blueprint
 
Local SEO - Getting found in Google presented at The Business Show Olympia 2015
Local SEO - Getting found in Google presented at The Business Show Olympia 2015Local SEO - Getting found in Google presented at The Business Show Olympia 2015
Local SEO - Getting found in Google presented at The Business Show Olympia 2015
 
Market mybizonline google map_101_6-10_-slideshare
Market mybizonline google map_101_6-10_-slideshareMarket mybizonline google map_101_6-10_-slideshare
Market mybizonline google map_101_6-10_-slideshare
 
Local seo 101
Local seo 101Local seo 101
Local seo 101
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
 
How to think like a startup
How to think like a startupHow to think like a startup
How to think like a startup
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
 

Similar to Local Seo Meetup Presentation

Local Search Ranking Factors - OMS Denver 2011
Local Search Ranking Factors - OMS Denver 2011Local Search Ranking Factors - OMS Denver 2011
Local Search Ranking Factors - OMS Denver 2011Inflow
 
Local Search Ranking Factors OMS Denver 2011
Local Search Ranking Factors OMS Denver 2011Local Search Ranking Factors OMS Denver 2011
Local Search Ranking Factors OMS Denver 2011Inflow
 
Optimizing for Local Search for RV Dealers
Optimizing for Local Search for RV DealersOptimizing for Local Search for RV Dealers
Optimizing for Local Search for RV DealersTimothy Resnik
 
Formic Seminar: Going Places with Google
Formic Seminar: Going Places with GoogleFormic Seminar: Going Places with Google
Formic Seminar: Going Places with GoogleAnvil Media, Inc.
 
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO TacticsGet Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tacticskzapkzap
 
Increasing Revenue Through Local SEO & Google Places
Increasing Revenue Through Local SEO & Google PlacesIncreasing Revenue Through Local SEO & Google Places
Increasing Revenue Through Local SEO & Google PlacesAnvil Media, Inc.
 
What you need to know about getting found online
What you need to know about getting found onlineWhat you need to know about getting found online
What you need to know about getting found onlineDeluxe Corporation
 
What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)Top Business Services
 
Andy Steuer - MarchEngines - Local Marketing
Andy Steuer - MarchEngines - Local MarketingAndy Steuer - MarchEngines - Local Marketing
Andy Steuer - MarchEngines - Local MarketingRamon Ray
 
Reach your online potential & help customers find you locally
Reach your online potential & help customers find you locallyReach your online potential & help customers find you locally
Reach your online potential & help customers find you locallyDeluxe Corporation
 
Local seo tricks
Local seo tricksLocal seo tricks
Local seo tricksJR Fisher
 
Local Search - George Aspland 11 09
Local Search - George Aspland 11 09Local Search - George Aspland 11 09
Local Search - George Aspland 11 09Jonathan Hochman
 
In-Depth with Local SEO
In-Depth with Local SEOIn-Depth with Local SEO
In-Depth with Local SEORand Fishkin
 
Local SEO 101 presentation for Oct. 20th Workshop N
Local SEO 101 presentation for Oct. 20th Workshop NLocal SEO 101 presentation for Oct. 20th Workshop N
Local SEO 101 presentation for Oct. 20th Workshop NParnell Pierre-Louis
 
How To Begin Your Local SEO Process
How To Begin Your Local SEO ProcessHow To Begin Your Local SEO Process
How To Begin Your Local SEO ProcessMichael Hanson
 
Local Search Sizzle
Local Search SizzleLocal Search Sizzle
Local Search SizzleInflow
 
How to Prioritize Your Local Search Work - Darren Shaw - SearchLove Boston 2014
How to Prioritize Your Local Search Work - Darren Shaw - SearchLove Boston 2014How to Prioritize Your Local Search Work - Darren Shaw - SearchLove Boston 2014
How to Prioritize Your Local Search Work - Darren Shaw - SearchLove Boston 2014Distilled
 

Similar to Local Seo Meetup Presentation (20)

Local Search Ranking Factors - OMS Denver 2011
Local Search Ranking Factors - OMS Denver 2011Local Search Ranking Factors - OMS Denver 2011
Local Search Ranking Factors - OMS Denver 2011
 
Local Search Ranking Factors OMS Denver 2011
Local Search Ranking Factors OMS Denver 2011Local Search Ranking Factors OMS Denver 2011
Local Search Ranking Factors OMS Denver 2011
 
Optimizing for Local Search for RV Dealers
Optimizing for Local Search for RV DealersOptimizing for Local Search for RV Dealers
Optimizing for Local Search for RV Dealers
 
Formic Seminar: Going Places with Google
Formic Seminar: Going Places with GoogleFormic Seminar: Going Places with Google
Formic Seminar: Going Places with Google
 
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO TacticsGet Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
 
Increasing Revenue Through Local SEO & Google Places
Increasing Revenue Through Local SEO & Google PlacesIncreasing Revenue Through Local SEO & Google Places
Increasing Revenue Through Local SEO & Google Places
 
What you need to know about getting found online
What you need to know about getting found onlineWhat you need to know about getting found online
What you need to know about getting found online
 
What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)
 
Andy Steuer - MarchEngines - Local Marketing
Andy Steuer - MarchEngines - Local MarketingAndy Steuer - MarchEngines - Local Marketing
Andy Steuer - MarchEngines - Local Marketing
 
Reach your online potential & help customers find you locally
Reach your online potential & help customers find you locallyReach your online potential & help customers find you locally
Reach your online potential & help customers find you locally
 
Local seo tricks
Local seo tricksLocal seo tricks
Local seo tricks
 
Local Search - George Aspland 11 09
Local Search - George Aspland 11 09Local Search - George Aspland 11 09
Local Search - George Aspland 11 09
 
Google+ Local Strategy Workshop
Google+ Local Strategy WorkshopGoogle+ Local Strategy Workshop
Google+ Local Strategy Workshop
 
In-Depth with Local SEO
In-Depth with Local SEOIn-Depth with Local SEO
In-Depth with Local SEO
 
Local SEO 101 presentation for Oct. 20th Workshop N
Local SEO 101 presentation for Oct. 20th Workshop NLocal SEO 101 presentation for Oct. 20th Workshop N
Local SEO 101 presentation for Oct. 20th Workshop N
 
10 Local Search / Google Places Strategies
10 Local Search / Google Places Strategies10 Local Search / Google Places Strategies
10 Local Search / Google Places Strategies
 
How To Begin Your Local SEO Process
How To Begin Your Local SEO ProcessHow To Begin Your Local SEO Process
How To Begin Your Local SEO Process
 
Local Search Sizzle
Local Search SizzleLocal Search Sizzle
Local Search Sizzle
 
Local Seo Checklist
Local Seo ChecklistLocal Seo Checklist
Local Seo Checklist
 
How to Prioritize Your Local Search Work - Darren Shaw - SearchLove Boston 2014
How to Prioritize Your Local Search Work - Darren Shaw - SearchLove Boston 2014How to Prioritize Your Local Search Work - Darren Shaw - SearchLove Boston 2014
How to Prioritize Your Local Search Work - Darren Shaw - SearchLove Boston 2014
 

Local Seo Meetup Presentation