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Local Seo Meetup Presentation

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Transcript

  • 1. Local SEO & Google Places Daniel Lesser @DanielGWT http://goldwebtraffic.com
  • 2. Organic SEO Basics
    • Finding the right keywords (Traffic, Relevance, Competition)
    • Tools to finding keywords
    • 75% of SEO is Off Page Optimization (25% on page)
    • Building Links is everything
  • 3. What is Local SEO? Organic SEO vs Local SEO DEMO
  • 4. Organic = Links Local = Citations (local links)
  • 5. Local Listing Set Up
  • 6. Google Places http://google.com/local/add
  • 7. 1. Click on Add Business
  • 8. 2. Enter your business & fill out everything
  • 9. Choose relevant Categories (one’s you want to rank for)
  • 10. Add Photos, Videos, & Coupon (fill out completely)
  • 11. Verify Business So important to do this Can verify via Phone or Postcard (Phone is instant)
  • 12. Optimise Your Local Listing = On Page
  • 13. 5 Things to Optimise Your Website for Local
    • Physical Address on EVERY page (in footer)
    • Local phone # of your listing on every page
    • Include your target keywords & location when you see fit. (about page, blog posts, etc)
    • Somewhere have all the cities in the vicinity of your listing on about or contact page
    • Localise your content Modify old content so it caters to location you want to target
  • 14. Optimise Your Local Listing = Off Page
    • Location, Location, Location (center of the city)
    • Citations are the backlinks of local. The more the merrier
    • Reviews - More = Better. Best if it comes from a localized review site
  • 15. Search Engines need to get information from trusted sources
  • 16. Here are places to get Free Local Listings
    • http://uk.local.yahoo.com/
    • http://ssl.bing.com/listings/BusinessSearch.aspx
    • http://www.local.co.uk/
    • http://www.thomsonlocal.com/
    • Yellowpages.co.uk
    • http://www.thebestof.co.uk/national/uk
    • http://www.touchlocal.com/
    • http://myukdirectory.co.uk/
    • http://www.localdir.co.uk/
    • http://uk.merchantcircle.com/corporate/
  • 17. Things to remember
  • 18. Citations!! The more you have the more you will DOMINATE
  • 19. Make sure you target the right categories
  • 20. Get customer reviews (do it right)
  • 21. Make sure you have FULL address
  • 22. Address at the center of the city
  • 23. Keyword Domain Name
  • 24. What has a Negative impact on Local Listings?
  • 25. Negative Ranking Factors
    • Multiple local business listings (duplicates)
    • Use of a PO Box
    • Use of 800 #
  • 26. Foursquare.com/businesses
  • 27. Action Steps
    • Set up & Claim Local listing
    • Get Citations = Local Business Directories
    • Ask for Reviews (on Google) - Make sure they’re honest reviews
  • 28. Q & A