THE SHAPE !OF 2012DIGITAL TRENDS !DRIVING INVESTMENT   social studio
2011WRAP UP JAN               JUL                          DEC                           APPLE & ANDROID        SOCIAL MOV...
WHAT’SNEXT?TRENDS POWERED BY ! THE ART OF CONVERGENCE                     M U LT I P L E P L AT F O R M S                 ...
T REND #         1              1
VAST AMOUNTS OF DATA plus COMPUTATIONAL POWER
30 TERABYTES   BILLION23540% PROJECTED     $	  BILLION              Source: McKinsey, Big Data, June 2011
WHAT WILL YOU!DO WITH IT?                       TENT                HODS             IAL CON               ING METM  INE S...
CASE STUDY
T REND #         2              2
O LO NGE R!        ACY  IS N“P RIV            NOR M.”      E THK ZUCKE CIRAL        SORBE G  MAR
201130 BILLION PIECES OF DATA ARE SHARED ON FACEBOOK EVERY MONTH
THEDOWN SIDE              DEC                     LAWSUIT      BIG RISK FOR MARKETERS TESTING AGGRESSIVE NEW SERVICES
CASE STUDY
T REND #         3              3A SOCIAL SCENE!POST-IPO
IONS                             LY H   IGH EXPECTAT                  INCREASING        ERS HAVE EIR LIVESCONSUM         I...
CASE STUDY
CASE STUDY 1.  Create custom content that caters to sharing as part of your     existing campaign 2.  Create a brand profil...
4T REND #
A BLETS        TPHO   NES & T         VICESSMAR                 OBILE D                             E            TS VIA MP...
ENTERTAINMENT   EVERYWHERE      C O N S U M E R S C O N N E C T T O M U LT I - P L AT F O R M S E R V I C E S             ...
CASE STUDY
T REND #         5              5
L5USER EXPERIENCESHTM -I M PA CTS END
R E N D E R S E N E R G Y A R O U N D C U S T O M - B U I LT A P P S U N N E C E S S A R Y DELIVERS APP-LIKE EXPERIENCE NO...
CASE STUDY
T REND #         6              6
3 WORDS:SEARCH PLUSWORLD
DOES THIS REPLACE  FACEBOOK?
CASE STUDY
THE SHAPE !OF 2012daniel@social-studio.com@social_studio                            6                            BIG	     ...
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Digital PR & Marketing Trends for 2012

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A snapshot of the 6 biggest trends driving investment and innovation for brand marketing, digital and PR in 2012.

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Digital PR & Marketing Trends for 2012

  1. 1. THE SHAPE !OF 2012DIGITAL TRENDS !DRIVING INVESTMENT social studio
  2. 2. 2011WRAP UP JAN JUL DEC APPLE & ANDROID SOCIAL MOVEMENTS LED BY SOCIAL MEDIA TWITTER BREAKS TRAFFIC RECORDS FACEBOOK, YOUTUBE AND TWITTER MAKEOVERS
  3. 3. WHAT’SNEXT?TRENDS POWERED BY ! THE ART OF CONVERGENCE M U LT I P L E P L AT F O R M S T R U LY I N T E G R AT E D C A M P A I G N S MOVING AHEAD OF THE CURVE
  4. 4. T REND # 1 1
  5. 5. VAST AMOUNTS OF DATA plus COMPUTATIONAL POWER
  6. 6. 30 TERABYTES BILLION23540% PROJECTED $  BILLION Source: McKinsey, Big Data, June 2011
  7. 7. WHAT WILL YOU!DO WITH IT? TENT HODS IAL CON ING METM INE SOC YOUR REPORT Z AT I O N LY P U S H OPTIMIVISUAL ROGRAM N EY ON PS AV E M O ETING A D TA R G I MPROVE
  8. 8. CASE STUDY
  9. 9. T REND # 2 2
  10. 10. O LO NGE R! ACY IS N“P RIV NOR M.” E THK ZUCKE CIRAL SORBE G MAR
  11. 11. 201130 BILLION PIECES OF DATA ARE SHARED ON FACEBOOK EVERY MONTH
  12. 12. THEDOWN SIDE DEC LAWSUIT BIG RISK FOR MARKETERS TESTING AGGRESSIVE NEW SERVICES
  13. 13. CASE STUDY
  14. 14. T REND # 3 3A SOCIAL SCENE!POST-IPO
  15. 15. IONS LY H IGH EXPECTAT INCREASING ERS HAVE EIR LIVESCONSUM IN THOF THE BRANDS
  16. 16. CASE STUDY
  17. 17. CASE STUDY 1.  Create custom content that caters to sharing as part of your existing campaign 2.  Create a brand profile and start using it 3.  Integrate Pinterest plug-ins (at least the Pin It) button to your client’s site or a campaign microsite 4.  Pin other content – similar engagement style as Twitter
  18. 18. 4T REND #
  19. 19. A BLETS TPHO NES & T VICESSMAR OBILE D E TS VIA MPAY M E N PONS DIG I TA L C O U FFERS CUSTO MIZED O
  20. 20. ENTERTAINMENT EVERYWHERE C O N S U M E R S C O N N E C T T O M U LT I - P L AT F O R M S E R V I C E S BRANDS ACT MORE LIKE MEDIA COMPANIES
  21. 21. CASE STUDY
  22. 22. T REND # 5 5
  23. 23. L5USER EXPERIENCESHTM -I M PA CTS END
  24. 24. R E N D E R S E N E R G Y A R O U N D C U S T O M - B U I LT A P P S U N N E C E S S A R Y DELIVERS APP-LIKE EXPERIENCE NO MATTER WHERE ACCESSED LOWER-DEVELOPMENT COSTS SUPERIOR CONSUMER EXPERIENCE
  25. 25. CASE STUDY
  26. 26. T REND # 6 6
  27. 27. 3 WORDS:SEARCH PLUSWORLD
  28. 28. DOES THIS REPLACE FACEBOOK?
  29. 29. CASE STUDY
  30. 30. THE SHAPE !OF 2012daniel@social-studio.com@social_studio 6 BIG   social studio

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