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Digital PR & Marketing Trends for 2012
 

Digital PR & Marketing Trends for 2012

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A snapshot of the 6 biggest trends driving investment and innovation for brand marketing, digital and PR in 2012.

A snapshot of the 6 biggest trends driving investment and innovation for brand marketing, digital and PR in 2012.

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    Digital PR & Marketing Trends for 2012 Digital PR & Marketing Trends for 2012 Presentation Transcript

    • THE SHAPE !OF 2012DIGITAL TRENDS !DRIVING INVESTMENT social studio
    • 2011WRAP UP JAN JUL DEC APPLE & ANDROID SOCIAL MOVEMENTS LED BY SOCIAL MEDIA TWITTER BREAKS TRAFFIC RECORDS FACEBOOK, YOUTUBE AND TWITTER MAKEOVERS
    • WHAT’SNEXT?TRENDS POWERED BY ! THE ART OF CONVERGENCE M U LT I P L E P L AT F O R M S T R U LY I N T E G R AT E D C A M P A I G N S MOVING AHEAD OF THE CURVE
    • T REND # 1 1
    • VAST AMOUNTS OF DATA plus COMPUTATIONAL POWER
    • 30 TERABYTES BILLION23540% PROJECTED $  BILLION Source: McKinsey, Big Data, June 2011
    • WHAT WILL YOU!DO WITH IT? TENT HODS IAL CON ING METM INE SOC YOUR REPORT Z AT I O N LY P U S H OPTIMIVISUAL ROGRAM N EY ON PS AV E M O ETING A D TA R G I MPROVE
    • CASE STUDY
    • T REND # 2 2
    • O LO NGE R! ACY IS N“P RIV NOR M.” E THK ZUCKE CIRAL SORBE G MAR
    • 201130 BILLION PIECES OF DATA ARE SHARED ON FACEBOOK EVERY MONTH
    • THEDOWN SIDE DEC LAWSUIT BIG RISK FOR MARKETERS TESTING AGGRESSIVE NEW SERVICES
    • CASE STUDY
    • T REND # 3 3A SOCIAL SCENE!POST-IPO
    • IONS LY H IGH EXPECTAT INCREASING ERS HAVE EIR LIVESCONSUM IN THOF THE BRANDS
    • CASE STUDY
    • CASE STUDY 1.  Create custom content that caters to sharing as part of your existing campaign 2.  Create a brand profile and start using it 3.  Integrate Pinterest plug-ins (at least the Pin It) button to your client’s site or a campaign microsite 4.  Pin other content – similar engagement style as Twitter
    • 4T REND #
    • A BLETS TPHO NES & T VICESSMAR OBILE D E TS VIA MPAY M E N PONS DIG I TA L C O U FFERS CUSTO MIZED O
    • ENTERTAINMENT EVERYWHERE C O N S U M E R S C O N N E C T T O M U LT I - P L AT F O R M S E R V I C E S BRANDS ACT MORE LIKE MEDIA COMPANIES
    • CASE STUDY
    • T REND # 5 5
    • L5USER EXPERIENCESHTM -I M PA CTS END
    • R E N D E R S E N E R G Y A R O U N D C U S T O M - B U I LT A P P S U N N E C E S S A R Y DELIVERS APP-LIKE EXPERIENCE NO MATTER WHERE ACCESSED LOWER-DEVELOPMENT COSTS SUPERIOR CONSUMER EXPERIENCE
    • CASE STUDY
    • T REND # 6 6
    • 3 WORDS:SEARCH PLUSWORLD
    • DOES THIS REPLACE FACEBOOK?
    • CASE STUDY
    • THE SHAPE !OF 2012daniel@social-studio.com@social_studio 6 BIG   social studio