Campaign success/failure. Impact (financial and non-financial). Departmental metrics. Individual performances within the programme. In other words, macro and micro.
Ads interrupt our everyday life, jumping up and down shouting, “here I am, see me, buy me!”
Plug the programme into the organisation. Staffing - internal or new? Working across departments. Tools, configuration, workflows. Train staff – marketing, customer services, HR, product development. Create guidelines, policies, procedures
Day to day execution of the programme. Content production and publishing. Distribution Community engagement. Customer support. Business intelligence. Market research. Monitoring.
La Estrategia de Comunicación El Marketing de Servicios Públicos Municipales