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YouTube & Flickr for Business
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YouTube & Flickr for Business



MoreVisibility offers a four part Social Media Boot Camp Webinar series. This presentation focuses on You Tube and Flickr as viable channels for businesses.

MoreVisibility offers a four part Social Media Boot Camp Webinar series. This presentation focuses on You Tube and Flickr as viable channels for businesses.



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    YouTube & Flickr for Business YouTube & Flickr for Business Presentation Transcript

    • SOCIAL MEDIA BOOTCAMP PART 3 Tactics & Techniques to Maximize YouTube & Flickr
    • Today’s Presenters: Lesley Gross Senior Manager, Client Strategy, MoreVisibility Joe Teixeira Manager, Web Intelligence, MoreVisibility
    • Presentation Overview
      • YouTube
        • History and Statistics
        • Creating An Account/Channel
        • Channel Strategy
          • Building a Presence
          • Increasing Subscribers
        • Integration With Existing Online Channels
      • Flickr
        • History And Statistics
        • Creating An Account/Profile
        • Channel Strategy
          • Benefits and Tips
      • Where Is The SEO Value?
      • Tracking Performance
    • You Tube At A Glance
      • Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience.
      • In November 2006, within a year of its launch, YouTube was purchased by Google Inc.
      • Today, 57% of online video viewers in North America view video on YouTube in a typical month, making it the most watched online video site by a wide margin.
      • In January 2009, YouTube received more than 100 million unique visits making it again the most widely viewed video service in the US.
    • Creating Your YouTube Channel
    • Creating A Channel
      • There is nothing to it!
      • Channel = Profile
      • Allows you to not just watch videos, but upload an unlimited number to your Channel.
      • Other users can access your channel/profile to find out what videos you've uploaded and which videos are your favorites; you can also subscribe to a user's profile to be notified when that user uploads new videos to the YouTube site.
    • MoreVisibility YouTube Channel
    • Uploading Videos
      • Remember- YouTube specifies that videos should be no longer than 10 mins and no bigger than 100MB
      • Click on and fill out required information.
        • Keep Interesting
        • Public vs. Private
      • Once uploaded, add as many tags as you'd like, and make them relevant to your video's subject matter.
    • Tagging and Embedding Video
      • Add Relevant Tags
        • Select appropriate tags to describe the video
        • Use as many tags as possible
        • Think long tail searches when it comes to tags also
        • Use adjectives to target searches based on mood
        • Add category descriptive tags
        • Most important tags should also match title and description of movie
        • Don’t use “and” “or” etc. words as tags
      • Embed Videos
        • Each YouTube video is accompanied by a piece of HTML , which can be used to embed it on a page outside the YouTube website.
        • Use this function across all Social Media channels.
    • Channel Strategy Using YouTube for Your Business
    • Build your YouTube Presence
      • Post the right kind of videos
        • Content that speaks to your target demographic
        • Topics that keep them engaged
        • ‘ Evolution of Dance’
        • ‘ Will it Blend?’
      • Optimize your Tags and Titles
      • Partner with other YouTube subscribers
        • Join or create YouTube Groups
        • Interact in YouTube Streams
        • Comment on other channels
      • Embed Videos
        • Share your links and embedded code with your clients, partners, etc. to help you promote videos/channel
    • Build your YouTube Presence (cont’d)
      • Integrate with other Social Media channels for branding purposes
        • Cross promote videos and photos across other channels
      • Fresh content is best
        • Keep your videos up to date, posting once a week
        • Videos should be short- approx. 2-3 mins is best
        • Use relevant news/topics
        • Encourage dialogues, ratings, and subscribing
    • Build your YouTube Presence (cont’d)
      • Solicit Feedback
        • Interact with your audience
        • Utilize YouTube email
      • Create playlists
        • Related content that is easy for viewers to find
        • Breakdown of a longer video
      • Active Sharing
        • Username next to video being watched
    • Increase Subscribers
      • Incorporate links on all marketing collateral:
        • Emails
        • Blog posts
        • Press Releases
        • Social Bookmarking
        • Email signatures
      • Cost Per Click advertising
    • Important Terms of Use
      • You keep ALL the rights to your videos
      • YouTube has the right to syndicate the content of their website
        • Allows for their embed and API functionality
      • No sexually explicit content, animal abuse, drug abuse, violence, etc.
      • Don’t upload videos you did not make
      • Do not spam
        • Misleading tags, titles and descriptions
        • Repetitive content
    • Flickr at a Glance
      • Launched in 2004 by Ludicorp
      • March 2005 bought by Yahoo!
      • April 2008- Flickr began to allow paid subscribers to upload videos
      • November 2008- Flickr claims to host more than 3 billion images
      • Flickr is currently the fastest-growing photo sharing site on the web (Nielsen/NetRatings)
    • Creating a Profile & Managing Account
      • Flickr is free… All you need is a Yahoo ID.
      • Use custom options- official logo, links back to your site
      • Fill out as much information as possible
      • Adding photos to Flickr is done through a simple upload system.
      • When uploading photos, use keyword rich tags
      • Engage with users that leave comments
      • At any time, you can look for Flickr Groups to join
    • Channel Strategy Using Flickr for Your Business
    • Benefits and Tips
      • Use photos from trade shows, head shots, product demos, reviews, new products, etc.
      • By using the correct links, you can get more traffic back to your website
      • Be aware of Flickr’s Terms of Use
      • Use Your Website address as your Flickr screen name
      • Find appropriate groups
        • Share photos
        • Take part in discussions
      • Add photos to your favorites list
    • What’s the SEO Value?
      • Increase Organic Real Estate
      • Highly Authoritative sites
      • Universal Search
        • Videos
        • Images
      • Link Building
        • Anchor Text
      • Do not copy content
      • Practice keyword research
      • YouTube Organic
        • Based on ranking algorithm of relevance to search query
    • Tracking Channel Performance
      • Use Google Analytics to measure
        • ROI- sales, leads, etc.
        • Quality of traffic
      • Monitor your YouTube Traffic
        • Page views
        • Comments
        • Subscribers
    • Questions and Answers We are now answering your questions! Please send in your questions to us, via the chat function, located towards the right-hand side of your screen.
    • Thank you for attending our webinar! Questions / Comments / Suggestions? Email Us: [email_address] SubscribeToday: www.youtube.com /user/morevisibility www.flickr.com /photos/morevisibility MoreVisibility offers many Social Media Programs to fit a variety of business goals and budgets. Contact us to get your company socially connected, via email or call (800)787-0497.