YouTube & Flickr for Business

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MoreVisibility offers a four part Social Media Boot Camp Webinar series. This presentation focuses on You Tube and Flickr as viable channels for businesses.

MoreVisibility offers a four part Social Media Boot Camp Webinar series. This presentation focuses on You Tube and Flickr as viable channels for businesses.

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  • 1. SOCIAL MEDIA BOOTCAMP PART 3 Tactics & Techniques to Maximize YouTube & Flickr
  • 2. Today’s Presenters: Lesley Gross Senior Manager, Client Strategy, MoreVisibility Joe Teixeira Manager, Web Intelligence, MoreVisibility
  • 3. Presentation Overview
    • YouTube
      • History and Statistics
      • Creating An Account/Channel
      • Channel Strategy
        • Building a Presence
        • Increasing Subscribers
      • Integration With Existing Online Channels
    • Flickr
      • History And Statistics
      • Creating An Account/Profile
      • Channel Strategy
        • Benefits and Tips
    • Where Is The SEO Value?
    • Tracking Performance
  • 4. You Tube At A Glance
    • Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience.
    • In November 2006, within a year of its launch, YouTube was purchased by Google Inc.
    • Today, 57% of online video viewers in North America view video on YouTube in a typical month, making it the most watched online video site by a wide margin.
    • In January 2009, YouTube received more than 100 million unique visits making it again the most widely viewed video service in the US.
    *Comscore
  • 5. Creating Your YouTube Channel
  • 6. Creating A Channel
    • There is nothing to it!
    • Channel = Profile
    • Allows you to not just watch videos, but upload an unlimited number to your Channel.
    • Other users can access your channel/profile to find out what videos you've uploaded and which videos are your favorites; you can also subscribe to a user's profile to be notified when that user uploads new videos to the YouTube site.
  • 7. MoreVisibility YouTube Channel
  • 8. Uploading Videos
    • Remember- YouTube specifies that videos should be no longer than 10 mins and no bigger than 100MB
    • Click on and fill out required information.
      • Keep Interesting
      • Public vs. Private
    • Once uploaded, add as many tags as you'd like, and make them relevant to your video's subject matter.
  • 9. Tagging and Embedding Video
    • Add Relevant Tags
      • Select appropriate tags to describe the video
      • Use as many tags as possible
      • Think long tail searches when it comes to tags also
      • Use adjectives to target searches based on mood
      • Add category descriptive tags
      • Most important tags should also match title and description of movie
      • Don’t use “and” “or” etc. words as tags
    • Embed Videos
      • Each YouTube video is accompanied by a piece of HTML , which can be used to embed it on a page outside the YouTube website.
      • Use this function across all Social Media channels.
  • 10. Channel Strategy Using YouTube for Your Business
  • 11. Build your YouTube Presence
    • Post the right kind of videos
      • Content that speaks to your target demographic
      • Topics that keep them engaged
      • ‘ Evolution of Dance’
      • ‘ Will it Blend?’
    • Optimize your Tags and Titles
    • Partner with other YouTube subscribers
      • Join or create YouTube Groups
      • Interact in YouTube Streams
      • Comment on other channels
    • Embed Videos
      • Share your links and embedded code with your clients, partners, etc. to help you promote videos/channel
  • 12. Build your YouTube Presence (cont’d)
    • Integrate with other Social Media channels for branding purposes
      • Cross promote videos and photos across other channels
    • Fresh content is best
      • Keep your videos up to date, posting once a week
      • Videos should be short- approx. 2-3 mins is best
      • Use relevant news/topics
      • Encourage dialogues, ratings, and subscribing
  • 13. Build your YouTube Presence (cont’d)
    • Solicit Feedback
      • Interact with your audience
      • Utilize YouTube email
    • Create playlists
      • Related content that is easy for viewers to find
      • Breakdown of a longer video
    • Active Sharing
      • Username next to video being watched
  • 14. Increase Subscribers
    • Incorporate links on all marketing collateral:
      • Emails
      • Blog posts
      • Press Releases
      • Social Bookmarking
      • Email signatures
    • Cost Per Click advertising
  • 15. Important Terms of Use
    • You keep ALL the rights to your videos
    • YouTube has the right to syndicate the content of their website
      • Allows for their embed and API functionality
    • No sexually explicit content, animal abuse, drug abuse, violence, etc.
    • Don’t upload videos you did not make
    • Do not spam
      • Misleading tags, titles and descriptions
      • Repetitive content
  • 16. Flickr at a Glance
    • Launched in 2004 by Ludicorp
    • March 2005 bought by Yahoo!
    • April 2008- Flickr began to allow paid subscribers to upload videos
    • November 2008- Flickr claims to host more than 3 billion images
    • Flickr is currently the fastest-growing photo sharing site on the web (Nielsen/NetRatings)
  • 17. Creating a Profile & Managing Account
    • Flickr is free… All you need is a Yahoo ID.
    • Use custom options- official logo, links back to your site
    • Fill out as much information as possible
    • Adding photos to Flickr is done through a simple upload system.
    • When uploading photos, use keyword rich tags
    • Engage with users that leave comments
    • At any time, you can look for Flickr Groups to join
  • 18. Channel Strategy Using Flickr for Your Business
  • 19. Benefits and Tips
    • Use photos from trade shows, head shots, product demos, reviews, new products, etc.
    • By using the correct links, you can get more traffic back to your website
    • Be aware of Flickr’s Terms of Use
    • Use Your Website address as your Flickr screen name
    • Find appropriate groups
      • Share photos
      • Take part in discussions
    • Add photos to your favorites list
  • 20. What’s the SEO Value?
    • Increase Organic Real Estate
    • Highly Authoritative sites
    • Universal Search
      • Videos
      • Images
    • Link Building
      • Anchor Text
    • Do not copy content
    • Practice keyword research
    • YouTube Organic
      • Based on ranking algorithm of relevance to search query
  • 21. Tracking Channel Performance
    • Use Google Analytics to measure
      • ROI- sales, leads, etc.
      • Quality of traffic
    • Monitor your YouTube Traffic
      • Page views
      • Comments
      • Subscribers
  • 22. Questions and Answers We are now answering your questions! Please send in your questions to us, via the chat function, located towards the right-hand side of your screen.
  • 23. Thank you for attending our webinar! Questions / Comments / Suggestions? Email Us: [email_address] SubscribeToday: www.youtube.com /user/morevisibility www.flickr.com /photos/morevisibility MoreVisibility offers many Social Media Programs to fit a variety of business goals and budgets. Contact us to get your company socially connected, via email or call (800)787-0497.