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Social Media Bootcamp For SMPS_SouthFlorida 2012
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Social Media Bootcamp For SMPS_SouthFlorida 2012

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Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.

Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.

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  • Andrew
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  • andrew HEADLINE AND SUMMARY (for SEO) Often your LinkedIn profile appears when people search for you on the web Tailor a unique headline and summary to let visitors identify your unique skillset Helps your profile turn up in relevant search results Add a photo EXPERIENCE Include both current position and past positions Detail specific accomplishments in each Let typeahead find your company, so you can connect with past colleagues GET RECOMMENDATIONS Reinforce your professional identity online OTHER INFO Click through to your company or personal websites See honors or awards that represent your accomplishments Find you in search results via keyword
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  •  if someone likes your Page, their friends may see a story about it in their News Feed. By sponsoring the story, the person’s friends are more likely to see it and also be interested in your business.
  • Tab views will help to see what content is of interest – are people aware of the other tabs available…
  • You need to upgrade to HootSuite  Pro  ( $5.99/month ) to access the bulk upload feature
  • Transcript

    • 1. SOCIAL MEDIA BOOTCAMP Danielle Leitch, EVP MoreVisibility @DanielleLeitch dleitch@morevisibility.com 1
    • 2. 2
    • 3. MoreVisibility Background• Founded in 1999 … Recognized Leader since inception• Named to INC 500/5000 six years in a row (2005 – 2010)• Full service Interactive Agency• 13 years of documented results and significant industry recognition• Diverse clients in numerous industries – Business to Business – Business to Consumer – E-Commerce – Professional Services – Travel & Leisure – Government – Education – Publishing – Legal 3
    • 4. Services Offered– Search Engine Optimization • Consulting & Website Audits • Implementation • Linking • SEO Copywriting / Blog posting • Press Release Distribution– Search Engine / Interactive Marketing/Digital Media • Traditional Cost Per Click Ads • Vertical Engines, Social Channels, Portals, etc. • Contextual & Demographic Advertising • Mobile Marketing– Web Intelligence • Site Usability and User Experience Studies • Analytics Consulting and Support 4
    • 5. Services Offered (continued)– Social Media • Develop Social Media Strategy • Execution / Channel Management & Engagement • Design custom profile pages / tabs– Optimized Design & Development • Full Service Design & Development Dept. • Mobile websites • SEO-friendly Content Management Systems (CMS) • Landing Pages / Micro-sites • Banners, email templates, etc. • Blog creation, writing & training– Custom Training • Any of our service areas, presented on-site or via Webinar 5
    • 6. SPECIAL OFFER: Social Media Competitive Analysiswww.MoreVisibility.com/SMPS 6
    • 7. Agenda• Social & Search: SEO Value• LinkedIn• Facebook• Twitter• Google Plus ; +1• Best Practices• Tracking and Measurement• Summary 7
    • 8. Social & Search 8
    • 9. The Original Search Landscape Organic or Natural Search Results (SEO) gets you here Sponsored Listings Search Engine Marketing (SEM/CPC) gets you 9 here
    • 10. The New Search Landscape…Universal 10
    • 11. Social Media & Multimedia Can rank independent of website content; Can link to website content to help it rank. New and noteworthy … status updates: Twitter, Facebook, LinkedIn, etc. Be where your audience is. Create relationships directly with customers and prospects. Broaden your overall content saturation. Don’t sacrifice quality for quantity. 11
    • 12. 12
    • 13. LinkedIn Benefits• Manage your professional information• Be introduced to potential partners/clients• Create, collaborate on projects• Gain insights from like-minded professionals• Discover new connections / add to network• LEARN, ENGAGE and GET CONNECTED 13
    • 14. Establish YourPersonal Profile 14
    • 15. Creating Your Profile MoreVisibility 2010 15 www.MoreVisibility.com
    • 16. Account Settings - Privacy 16
    • 17. Request RecommendationsPersonalizethe request 17
    • 18. 18
    • 19. Build Your Network 19
    • 20. Connecting with Others Create a Network 20
    • 21. Search for Connections 21
    • 22. Adding a ConnectionNeedEmail 22
    • 23. Enhancing Your Profile 23
    • 24. Premium Accounts ForBusiness For Job Seekers 24
    • 25. TWITTER INTEGRATION 25
    • 26. TWITTER INTEGRATION 26
    • 27. Push Info Over To Twitter Manually control tweets 27
    • 28. Applications 28
    • 29. Applications: SlideShare Presentations 29
    • 30. Groups 30
    • 31. Group Details 31
    • 32. 32
    • 33. Florida Atlantic University Alumni Group 33
    • 34. Answers & Events 34
    • 35. Ask and Answer Questions 35
    • 36. Research Events 36
    • 37. RSVP / Network for Events 37
    • 38. Companies 38
    • 39. Company Pages 39
    • 40. Follow Companies 40
    • 41. Get Updates 41
    • 42. ADVERTISING 42
    • 43. Paid Search-Social Media 43
    • 44. LinkedInTargeting:Target ByDemographics
    • 45. MOBILE 45
    • 46. LinkedIn forBlackberry Android App available on Amazon Store 46
    • 47. iPhone Appavailable from iTunes Neat feature to connect 47
    • 48. Paid Ads-Social Media 48
    • 49. 49
    • 50. CUSTOM TABS 50
    • 51. New Layout; Timeline on March 31st 51
    • 52. Facebook Ads Sponsored Stories: Although Page has 2,400+ fans, Ad targets 518,000+ FB usersCan specify who you want to target by other pages they like/interests… MoreVisibility 2012 52 www.MoreVisibility.com
    • 53. Facebook Insights • Review individual post impressions and feedback • Fan growth and demographics • Tab Views • External referrers to page • Monthly active users • The ability to export data from the dashboard using the Export button MoreVisibility 2012 53 www.MoreVisibility.com
    • 54. 54
    • 55. New Layout 55
    • 56. Opportunities• Leverage hashtags (#) in your tweets to reach wider audience on specific subjects or categories related to tweet• Coordinate or participate in Twitterchats to engage the community; more visibility• Advertising options include: Promoted Accounts or Promoted Tweets 56
    • 57. Hootsuite Scheduling 57
    • 58. 58
    • 59. A ll A b o u t G o o g le +• G o o g le ’ s s o c ia l m e d ia p la t f o r m /F a c e b o o k ’ s c o m p e t it io n .• P r o m o t e s “ R e a l-L if e S h a r in g ” o n t h eweb.• F e a t u r e s in c lu d e C ir c le s , H a n g o u t s ,G a me s a nd S e a rc h.• A G o o g le a c c o u n t / p r o f ile is r e q u ir e dt o u s e G o o g le + f o r a b u s in e s s .• R e f e r r e d t o a s G +, G o o g l e + a n d G o o g l eP lu s 59
    • 60. N o t to b e c o n fu s e d w i t h “ +1”G o o g l e +1 B u t t o n• “Liking” a search result / website• Displayed when users are signed in to a Google profile or account• Visible on Paid (SEM) & Organic (SEO) results• Factored into algorithm ?? 60
    • 61. +1 i n S e a r c h R e s u l t s 61
    • 62. P e r s o n a l P r o f ile :M u s t e s t a b lis h in d iv id u a lp r o f ile o n G + t o t h e n c r e a t ea B u s in e s s P a g e . 62
    • 63. C re a te p a g e1 2 3 63
    • 64. B u s in e s s P a g e 64
    • 65. Ma na g e P a g e 65
    • 66. P a g e A d m in is t r a t o r (s ) 66
    • 67. BEST PRACTICES 67
    • 68. General Social Media Best Practices• Post frequently• Be responsive• Mention others, share content• Post links to news / research• Incorporate photos and videos• Develop content calendar and daily management plan• Have a plan in place for crisis management• Determine what success will look like• Monitor and track 68
    • 69. Top Recommendations for Having a Presence in SM-Oriented Universal Search• Create a YouTube Channel, describe and tag videos with keyword rich content, and keep the Channel up-to- date and relevant (Video Search).• Use keyword-rich names for every search-worthy image file on your website and strong, keyword-rich alt attribute text (Image Search).• Distribute optimized press releases (News Search).• Create keyword-rich Tweets (Twitter Feeds within Google’s real-time results).• Blog (Blog Search). 69
    • 70. Considerations• Incredibly dynamic environment• Intense publicity and user engagement• Must enter with a sound strategy• Incorporate customization and branding• Engagement, participation, listening, monitoring & tracking all required 70
    • 71. 71
    • 72. TRACKING &MEASUREMENT 72
    • 73. Measuring SuccessWeb Analytics• Measure referring visits from Social Media sources• Calculate ROI/leads on channel effortsChannel Influence• Increase in counts (followers, likes, check-ins)• Brand or product mentions (Google Alert)• Interactions – customer service reduction• Third party monitoring tools (Hootsuite or Tweetdeck)Exposure & Visibility• Partners, press, vendors, recruiting, etc. 73
    • 74. MoreVisibility.com/TagLink 74
    • 75. Tagging Identifies Traffic in Reports 75
    • 76. Social Channel Referring Visits 76
    • 77. Social Engagement 77
    • 78. Social Source and Action 78
    • 79. SUMMARY• Develop a strategy that is sound to your business and reasonable to maintain• Create content that’s of interest and unique• Establish a content calendar and brand guidelines/messaging for use within SM• Interact with the community, offer value• Leverage the community – great resources• Track and measure response/engagement 79
    • 80. SPECIAL OFFER: Social Media Competitive Analysis www.MoreVisibility.com/SMPSdleitch@morevisibility.com (561) 620.9682 80

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