Advanced Social Media Boot Camp Copyright © 2009, MoreVisibility Part 2: Tactics and Techniques to Maximize

Copyright © 2009, MoreVisibility Today’s Presenters: Danielle Leitch Executive Vice President, MoreVisibility Joe Teixeira Manager, Web Intelligence, MoreVisibility 1

Copyright © 2009, MoreVisibility Presentation Overview 1. 2. 5. Question and Answer Session 3. 2 Applications for Networking WordPress & BlogLink Trip It SlideShare Please send in your questions at anytime via chat How to Advertise on LinkedIn Networking Techniques 4. MOBILE – Take LinkedIn with You Mining Data – People & Groups

NETWORKING OPTIONS Want to keep your network to only those you know? * Do NOT join open networking groups * Turn on “Invitation Filter” feature Limits invites to those in your address book (found in Accounts & Settings tab under Email Notices) Looking to expand your reach and connections? * Be open to Invitations from others * Do not respond with “I Don’t Know” to invites (indicates a misuse or abuse by sender) VOLUME PRIVATE 3

Want to keep your network to only those you know?

* Do NOT join open networking groups

* Turn on “Invitation Filter” feature

Limits invites to those in your address book

(found in Accounts & Settings tab under Email Notices)

Looking to expand your reach and connections?

* Be open to Invitations from others

* Do not respond with “I Don’t Know” to invites

(indicates a misuse or abuse by sender)

NETWORKING IN MASS “ Self Described” OPEN NETWORKERS L.I.O.N.’s – not endorsed by LinkedIn or “official” Initially started out as Groups, now used as identifier in personal accounts, next to name LARGE GROUPS – VERTICAL/INTEREST SPECIFIC OPEN NETWORKING GROUPS 4

“ Self Described” OPEN NETWORKERS

L.I.O.N.’s – not endorsed by LinkedIn or “official”

Initially started out as Groups, now used as

identifier in personal accounts, next to name

LARGE GROUPS – VERTICAL/INTEREST SPECIFIC

OPEN NETWORKING GROUPS

Copyright © 2009, MoreVisibility 5 Advanced Searching – Mining Data PEOPLE

Copyright © 2009, MoreVisibility 6 Search – Mining Data GROUPS

NETWORKING - INVITES Sending Invites to Connect Personalize Each Invite for Better Results How You Know One Another Why Should They Connect with You Encouraging Others to Send You an Invite What’s a Compelling Reason for Them to WANT to Connect? Who You Know What You Know Common Interests/Markets Include Links in Signature Lines, Business Cards, Presentations, etc. 7

Sending Invites to Connect

Personalize Each Invite for Better Results

How You Know One Another

Why Should They Connect with You

Encouraging Others to Send You an Invite

What’s a Compelling Reason for Them to WANT to Connect?

Who You Know

What You Know

Common Interests/Markets

Include Links in Signature Lines, Business Cards, Presentations, etc.

Copyright © 2009, MoreVisibility 8 LinkedIn Applications

LinkedIn Applications - Trip It Keep Travel Plans Current Manually Enter Details Send Travel Plans via Email Forward Itinerary to [email_address] Difficult to Navigate through Contacts to Share Itinerary via Email Can customize message Primarily an invite to download TripIt app Connection must have app to see your travel plans (you will still see they are located in your travel path regardless) Consider Privacy Aspect Optional to Display Plans On Profile or Share with Network 9

Keep Travel Plans Current

Manually Enter Details

Send Travel Plans via Email

Forward Itinerary to [email_address]

Difficult to Navigate through Contacts to Share Itinerary

via Email

Can customize message

Primarily an invite to download TripIt app

Connection must have app to see your travel plans (you will still see they are located in your travel path regardless)

Consider Privacy Aspect

Optional to Display Plans On Profile or Share with Network

Install App Edit Settings Or Remove App 10

Access App Add Travel 11

Who In Your Network Is On Your Travel Route? Share Travel Plans With Your Network 12

Share Travel Plans With Your Network … this is the email they will receive from you via LI 13

14 APPEARS IN HOME & EMAIL UPDATES

LinkedIn Applications - BlogLink Blog Link is powered by TypePad, and supports all blog platforms, including TypePad, Movable Type,Vox, Wordpress.com, Wordpress.org, Blogger, LiveJournal, and many more. Your Own Blog Content and Updates PLUS That of All Your Contacts (takes time to load!) Blogs need to be listed in the “Websites” listed on your LinkedIn Profile to appear 15

Blog Link is powered by TypePad, and supports

all blog platforms, including TypePad, Movable

Type,Vox, Wordpress.com, Wordpress.org, Blogger, LiveJournal, and many more.

Your Own Blog Content and Updates

PLUS

That of All Your Contacts (takes time to load!)

Blogs need to be listed in the “Websites” listed on your LinkedIn Profile to appear

Your Blog or Your Connections’ Blogs 16

LinkedIn Applications - WORDPRESS Download the Application ONLY if your Blog uses WORDPRESS Integrate your personal Blog (or your Company’s) into your LinkedIn profile Can enter/submit one blog to appear on your LinkedIn profile Blog displayed can be modified or changed later to a different blog (link) Blog shows to all on your profile 17

Download the Application ONLY if your Blog uses WORDPRESS

Integrate your personal Blog (or your Company’s) into your LinkedIn profile

Can enter/submit one blog to appear on your LinkedIn profile

Blog displayed can be modified or changed later to a different blog (link)

Blog shows to all on your profile

18 Install App ADD BLOG URL BLOG Title Comes From RSS Set-Up

LinkedIn Applications - SlideShare Share valuable presentations with your network Provides reason for connections to engage or “non” connections to want to Open a SlideShare account Download LinkedIn app Choose to display on profile Looking to view today’s slides? CONNECT WITH ME on LinkedIn 19 Option to allow print-outs

SLIDESHARE PROFILE http://www.slideshare.net/dleitch 20 Add Content - Personalize

Advertising on LinkedIn Paid Advertising: LinkedIn DirectAds SELF SERVE MODEL: www.linkedin.com/directads - Flexible payment, pricing, and targeting options for text ads - Pricing by CPC (clicks) or CPM (impressions) - Can target users globally if desired, in addition to United States - Precise audience reach using custom targeting features - Ambitious, influential professionals – average household income $109k USD 21

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Very similar process to setting up Google AdWords 23

Choose your audience Understand the reach 24

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LINKEDIN MOBILE “ m.linkedin.com” from mobile device Supports iPhone & BlackBerry Limited data offered/displayed – what’s needed Great idea to use on the road and at conferences Immediate Use of Business Cards – Make Connections Top of Mind for Invite Acceptance From Those You Meet Find Ways to Penetrate Companies “On The Fly” 26

“ m.linkedin.com” from mobile device

Supports iPhone & BlackBerry

Limited data offered/displayed – what’s needed

Great idea to use on the road and at conferences

Immediate Use of Business Cards – Make Connections

Top of Mind for Invite Acceptance From Those You Meet

Find Ways to Penetrate Companies “On The Fly”

Questions and Answers We are now answering your questions! Please send in your questions to us, via the chat function, located towards the right-hand side of your screen. 27

Thank you for attending our webinar! Questions / Comments / Suggestions? Email Us: [email_address] Lets Connect: www.LinkedIn.com/danielleleitch MoreVisibility offers many Social Media Programs to fit a variety of business goals and budgets. Contact us to get your company socially connected, via email or call (800)787-0497. 28