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More Visibility Social Media Bootcamp Linked In D.Leitch

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This 30 minute webinar takes an advanced perspective on using LinkedIn. Its most valuable for social networkers who are familiar with LinkedIn adn already have an active account set-up. …

This 30 minute webinar takes an advanced perspective on using LinkedIn. Its most valuable for social networkers who are familiar with LinkedIn adn already have an active account set-up.

Learn how to expand your connections and network and use some of the LinkedIn applications,

Published in: Technology

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  • 1. Advanced Social Media Boot Camp Copyright © 2009, MoreVisibility Part 2: Tactics and Techniques to Maximize
  • 2. Copyright © 2009, MoreVisibility Today’s Presenters: Danielle Leitch Executive Vice President, MoreVisibility Joe Teixeira Manager, Web Intelligence, MoreVisibility 1
  • 3. Copyright © 2009, MoreVisibility Presentation Overview 1. 2. 5. Question and Answer Session 3. 2 Applications for Networking WordPress & BlogLink Trip It SlideShare Please send in your questions at anytime via chat How to Advertise on LinkedIn Networking Techniques 4. MOBILE – Take LinkedIn with You Mining Data – People & Groups
  • 4. NETWORKING OPTIONS
    • Want to keep your network to only those you know?
    • * Do NOT join open networking groups
    • * Turn on “Invitation Filter” feature
    • Limits invites to those in your address book
    • (found in Accounts & Settings tab under Email Notices)
    • Looking to expand your reach and connections?
    • * Be open to Invitations from others
    • * Do not respond with “I Don’t Know” to invites
    • (indicates a misuse or abuse by sender)
    VOLUME PRIVATE 3
  • 5. NETWORKING IN MASS
    • “ Self Described” OPEN NETWORKERS
    • L.I.O.N.’s – not endorsed by LinkedIn or “official”
    • Initially started out as Groups, now used as
    • identifier in personal accounts, next to name
    • LARGE GROUPS – VERTICAL/INTEREST SPECIFIC
    • OPEN NETWORKING GROUPS
    4
  • 6. Copyright © 2009, MoreVisibility 5 Advanced Searching – Mining Data PEOPLE
  • 7. Copyright © 2009, MoreVisibility 6 Search – Mining Data GROUPS
  • 8. NETWORKING - INVITES
    • Sending Invites to Connect
      • Personalize Each Invite for Better Results
            • How You Know One Another
            • Why Should They Connect with You
    • Encouraging Others to Send You an Invite
      • What’s a Compelling Reason for Them to WANT to Connect?
          • Who You Know
          • What You Know
          • Common Interests/Markets
          • Include Links in Signature Lines, Business Cards, Presentations, etc.
    7
  • 9. Copyright © 2009, MoreVisibility 8 LinkedIn Applications
  • 10. LinkedIn Applications - Trip It
    • Keep Travel Plans Current
      • Manually Enter Details
      • Send Travel Plans via Email
        • Forward Itinerary to [email_address]
    • Difficult to Navigate through Contacts to Share Itinerary
    • via Email
      • Can customize message
      • Primarily an invite to download TripIt app
      • Connection must have app to see your travel plans (you will still see they are located in your travel path regardless)
    • Consider Privacy Aspect
      • Optional to Display Plans On Profile or Share with Network
    9
  • 11. Install App Edit Settings Or Remove App 10
  • 12. Access App Add Travel 11
  • 13. Who In Your Network Is On Your Travel Route? Share Travel Plans With Your Network 12
  • 14. Share Travel Plans With Your Network … this is the email they will receive from you via LI 13
  • 15. 14 APPEARS IN HOME & EMAIL UPDATES
  • 16. LinkedIn Applications - BlogLink
    • Blog Link is powered by TypePad, and supports
    • all blog platforms, including TypePad, Movable
    • Type,Vox, Wordpress.com, Wordpress.org, Blogger, LiveJournal, and many more.
    • Your Own Blog Content and Updates
    • PLUS
    • That of All Your Contacts (takes time to load!)
    • Blogs need to be listed in the “Websites” listed on your LinkedIn Profile to appear
    15
  • 17. Your Blog or Your Connections’ Blogs 16
  • 18. LinkedIn Applications - WORDPRESS
    • Download the Application ONLY if your Blog uses WORDPRESS
    • Integrate your personal Blog (or your Company’s) into your LinkedIn profile
    • Can enter/submit one blog to appear on your LinkedIn profile
    • Blog displayed can be modified or changed later to a different blog (link)
    • Blog shows to all on your profile
    17
  • 19. 18 Install App ADD BLOG URL BLOG Title Comes From RSS Set-Up
  • 20. LinkedIn Applications - SlideShare Share valuable presentations with your network Provides reason for connections to engage or “non” connections to want to Open a SlideShare account Download LinkedIn app Choose to display on profile Looking to view today’s slides? CONNECT WITH ME on LinkedIn 19 Option to allow print-outs
  • 21. SLIDESHARE PROFILE http://www.slideshare.net/dleitch 20 Add Content - Personalize
  • 22. Advertising on LinkedIn Paid Advertising: LinkedIn DirectAds SELF SERVE MODEL: www.linkedin.com/directads - Flexible payment, pricing, and targeting options for text ads - Pricing by CPC (clicks) or CPM (impressions) - Can target users globally if desired, in addition to United States - Precise audience reach using custom targeting features - Ambitious, influential professionals – average household income $109k USD 21
  • 23. 22
  • 24. Very similar process to setting up Google AdWords 23
  • 25. Choose your audience Understand the reach 24
  • 26. 25
  • 27. LINKEDIN MOBILE
    • “ m.linkedin.com” from mobile device
    • Supports iPhone & BlackBerry
    • Limited data offered/displayed – what’s needed
    • Great idea to use on the road and at conferences
      • Immediate Use of Business Cards – Make Connections
      • Top of Mind for Invite Acceptance From Those You Meet
      • Find Ways to Penetrate Companies “On The Fly”
    26
  • 28. Questions and Answers We are now answering your questions! Please send in your questions to us, via the chat function, located towards the right-hand side of your screen. 27
  • 29. Thank you for attending our webinar! Questions / Comments / Suggestions? Email Us: [email_address] Lets Connect: www.LinkedIn.com/danielleleitch MoreVisibility offers many Social Media Programs to fit a variety of business goals and budgets. Contact us to get your company socially connected, via email or call (800)787-0497. 28