How to Leverage
<ul><li>  Danielle Leitch, EVP  MoreVisibility   </li></ul><ul><li>  @danielleleitch </li></ul><ul><li>[email_address] </l...
MoreVisibility Background <ul><li>Founded in 1999 … Recognized Leader since inception </li></ul><ul><li>Named to INC 500/5...
LinkedIn Benefits •  Manage your professional information •  Be introduced to potential employers/clients •  Create, colla...
<ul><li>Establish </li></ul><ul><li>Your Profile </li></ul>
Creating Your Profile MoreVisibility 2010  www.MoreVisibility.com
What Can Be Shared? •  Any or all of the following:
 
Account Settings - Privacy
 
Request Recommendations Personalize the request
Manage Recommendations
<ul><li>  Build Your Network </li></ul>
<ul><li>  Connecting with Others </li></ul><ul><li>Create a Network </li></ul>
Search for Connections
Adding a Connection Need Email
<ul><li>  Enhancing Your Profile </li></ul>
Premium Accounts For Job Seekers
For Recruiting/ Prospecting
TWITTER INTEGRATION
TWITTER INTEGRATION
Push Info Over To Twitter Manually control tweets
Applications
Applications: Tripit
Applications: SlideShare   Presentations
  Groups /  Answers & Events
Group Details
Florida Atlantic University Alumni Group
Job Postings Within Groups
Ask and Answer Questions
Research / RSVP Events
<ul><li>Companies </li></ul>
Company Page
Edit Page
Page Stats
Promote Your Page
Research Other Companies
Follow Companies
PAID ADVERTISING
Precision Targeting
Job Posting ($)
<ul><li>MOBILE </li></ul>
LinkedIn for Blackberry Android App available on Amazon Store
iPhone App available from iTunes Neat feature to connect
SUMMARY <ul><li>Establish yourself individually with profile </li></ul><ul><li>Expand your personal network & connections ...
Looking for help? Special Offer to Webinar Attendees www.MoreVisibility.com/FAUNAA
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Leverage LinkedIn For Business - FAU Natl Alumni Asstn

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Danielle Leitch presents webinar to FAU Natl Alumni Assctn - Leveraging LinkedIn for Business - 2011

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  • MV – Joe moderating and covering the housekeeping items and then move to nest slide to intro both of us
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  • andrew HEADLINE AND SUMMARY (for SEO) Often your LinkedIn profile appears when people search for you on the web Tailor a unique headline and summary to let visitors identify your unique skillset Helps your profile turn up in relevant search results Add a photo EXPERIENCE Include both current position and past positions Detail specific accomplishments in each Let typeahead find your company, so you can connect with past colleagues GET RECOMMENDATIONS Reinforce your professional identity online OTHER INFO Click through to your company or personal websites See honors or awards that represent your accomplishments Find you in search results via keyword
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  • Transcript of "Leverage LinkedIn For Business - FAU Natl Alumni Asstn"

    1. 2. How to Leverage
    2. 3. <ul><li> Danielle Leitch, EVP MoreVisibility </li></ul><ul><li> @danielleleitch </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> Class of ‘93 </li></ul>http://faualumni.org
    3. 4. MoreVisibility Background <ul><li>Founded in 1999 … Recognized Leader since inception </li></ul><ul><li>Named to INC 500/5000 six years in a row (2005 – 2010) </li></ul><ul><li>Full service Interactive Agency </li></ul><ul><li>11 years of documented results and significant </li></ul><ul><li>industry recognition </li></ul><ul><li>Diverse clients in numerous industries </li></ul><ul><ul><li>Business to Business </li></ul></ul><ul><ul><li>Business to Consumer </li></ul></ul><ul><ul><li>E-Commerce </li></ul></ul><ul><ul><li>Financial Services </li></ul></ul><ul><ul><li>Travel & Leisure </li></ul></ul><ul><ul><li>Government </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Publishing </li></ul></ul><ul><ul><li>Legal </li></ul></ul>
    4. 5. LinkedIn Benefits • Manage your professional information • Be introduced to potential employers/clients • Create, collaborate on projects • Gain insights from like-minded professionals • Discover new connections / add to network • LEARN, ENGAGE and GET HIRED
    5. 6. <ul><li>Establish </li></ul><ul><li>Your Profile </li></ul>
    6. 7. Creating Your Profile MoreVisibility 2010 www.MoreVisibility.com
    7. 8. What Can Be Shared? • Any or all of the following:
    8. 10. Account Settings - Privacy
    9. 12. Request Recommendations Personalize the request
    10. 13. Manage Recommendations
    11. 14. <ul><li> Build Your Network </li></ul>
    12. 15. <ul><li> Connecting with Others </li></ul><ul><li>Create a Network </li></ul>
    13. 16. Search for Connections
    14. 17. Adding a Connection Need Email
    15. 18. <ul><li> Enhancing Your Profile </li></ul>
    16. 19. Premium Accounts For Job Seekers
    17. 20. For Recruiting/ Prospecting
    18. 21. TWITTER INTEGRATION
    19. 22. TWITTER INTEGRATION
    20. 23. Push Info Over To Twitter Manually control tweets
    21. 24. Applications
    22. 25. Applications: Tripit
    23. 26. Applications: SlideShare Presentations
    24. 27. Groups / Answers & Events
    25. 28. Group Details
    26. 29. Florida Atlantic University Alumni Group
    27. 30. Job Postings Within Groups
    28. 31. Ask and Answer Questions
    29. 32. Research / RSVP Events
    30. 33. <ul><li>Companies </li></ul>
    31. 34. Company Page
    32. 35. Edit Page
    33. 36. Page Stats
    34. 37. Promote Your Page
    35. 38. Research Other Companies
    36. 39. Follow Companies
    37. 40. PAID ADVERTISING
    38. 41. Precision Targeting
    39. 42. Job Posting ($)
    40. 43. <ul><li>MOBILE </li></ul>
    41. 44. LinkedIn for Blackberry Android App available on Amazon Store
    42. 45. iPhone App available from iTunes Neat feature to connect
    43. 46. SUMMARY <ul><li>Establish yourself individually with profile </li></ul><ul><li>Expand your personal network & connections </li></ul><ul><li>Interact with the community, offer value </li></ul><ul><li>Leverage the community – great resources </li></ul><ul><li>Develop a company page for your business </li></ul><ul><li>Mine the network for business opportunities / Research business partners; job applicants </li></ul><ul><li>Consider Job Postings, Paid Advertising or Premium Services where helpful </li></ul>
    44. 47. Looking for help? Special Offer to Webinar Attendees www.MoreVisibility.com/FAUNAA

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