Join the conversation on Twitter  #mvchat Google Analytics MoreVisibility 2011  www.MoreVisibility.com
Today’s Presenters: MoreVisibility 2011  www.MoreVisibility.com Joe Teixeira Director Web Intelligence Danielle Leitch EVP...
About MoreVisibility •  Founded in September 1999. •  6-time Inc. 500/5000 company. •  Full-service, interactive agency of...
Our  “Top 10”  tactics revealed!!
Tactic #1: Your GATC, everywhere!
Web Analytics Solution Profiler
Tactic #2: Tagging Marketing URLs No. Yes!
Tactic #3: Website Configuration •  Sub-Domain Tracking ( e.g. blog.yoursite.com ) •  Cross-Domain Tracking ( e.g. www.sec...
Tactic #4: Goals / Funnels / Filters
Tactic #5: Advanced Features •  Ecommerce activity on your online store front •  Interactions with movies, flash / flex, A...
Tactic #6: Dimensions and Filters
Tactic #7: Segments / Annotations
Tactic #8: Custom Alerts
Tactic #9: Custom Reports
Tactic #10: Insights and Actions
Tactic #10: Insights and Actions
Tactic #10: Insights and Actions
Tactic #10: Insights and Actions
Tactic #10: Insights and Actions
Tactic #10: Insights and Actions
Tactic #10: Insights and Actions
MoreVisibility 2011  www.MoreVisibility.com Thank You! [email_address] SPECIAL OFFER:   20% off any Google Analytics Consu...
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Google Analytics: Top 10 Tactics

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Are you capitalizing on Google Analytics?

In this 45 minute rapid-fire interactive discussion, MoreVisibility’s experts will guide you through the "Top 10" most useful features and common user pitfalls.

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Google Analytics: Top 10 Tactics

  1. 2. Join the conversation on Twitter #mvchat Google Analytics MoreVisibility 2011 www.MoreVisibility.com
  2. 3. Today’s Presenters: MoreVisibility 2011 www.MoreVisibility.com Joe Teixeira Director Web Intelligence Danielle Leitch EVP Client Strategy
  3. 4. About MoreVisibility • Founded in September 1999. • 6-time Inc. 500/5000 company. • Full-service, interactive agency offering services including: - Search Engine Marketing (Pay-Per-Click) • Google Analytics Certified Partner. • Google AdWords / MSN AdCenter certified company. - Search Engine Optimization (SEO) - Social Media (Facebook, Twitter, LinkedIn, etc…) - Web Analytics / Website Usability (UX) - Website Design & Development MoreVisibility 2011 www.MoreVisibility.com
  4. 5. Our “Top 10” tactics revealed!!
  5. 6. Tactic #1: Your GATC, everywhere!
  6. 7. Web Analytics Solution Profiler
  7. 8. Tactic #2: Tagging Marketing URLs No. Yes!
  8. 9. Tactic #3: Website Configuration • Sub-Domain Tracking ( e.g. blog.yoursite.com ) • Cross-Domain Tracking ( e.g. www.secondsite.com ) • Virtual Page Views ( modifying page names ) • File Downloads ( PDF, MP3, Word / Excel Docs, etc… ) • Modifying the cookie length (__utma and __utmz ) • Adding referring web sites as organic sources • Tracking multiple GA accounts simultaneously You can configure Google Analytics for : … and much more!!!
  9. 10. Tactic #4: Goals / Funnels / Filters
  10. 11. Tactic #5: Advanced Features • Ecommerce activity on your online store front • Interactions with movies, flash / flex, AJAX-based objects • Clicks on outbound links from your own web site • Customized visitor segments matching your unique criteria • The activity of your web site’s search feature Google Analytics can help you measure :
  11. 12. Tactic #6: Dimensions and Filters
  12. 13. Tactic #7: Segments / Annotations
  13. 14. Tactic #8: Custom Alerts
  14. 15. Tactic #9: Custom Reports
  15. 16. Tactic #10: Insights and Actions
  16. 17. Tactic #10: Insights and Actions
  17. 18. Tactic #10: Insights and Actions
  18. 19. Tactic #10: Insights and Actions
  19. 20. Tactic #10: Insights and Actions
  20. 21. Tactic #10: Insights and Actions
  21. 22. Tactic #10: Insights and Actions
  22. 23. MoreVisibility 2011 www.MoreVisibility.com Thank You! [email_address] SPECIAL OFFER: 20% off any Google Analytics Consulting Package www.MoreVisibility.com/gapromo valid through March 11, 2011

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