FAU _ Dare to Be Prepared


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This presentation was for graduating seniors at FAU in Boca Raton, FL - The Dos & Donts of Social Media in Job Search

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  • MV – Joe moderating and covering the housekeeping items and then move to nest slide to intro both of s
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  • andrew HEADLINE AND SUMMARY (for SEO) Often your LinkedIn profile appears when people search for you on the web Tailor a unique headline and summary to let visitors identify your unique skillset Helps your profile turn up in relevant search results Add a photo EXPERIENCE Include both current position and past positions Detail specific accomplishments in each Let typeahead find your company, so you can connect with past colleagues GET RECOMMENDATIONS Reinforce your professional identity online OTHER INFO Click through to your company or personal websites See honors or awards that represent your accomplishments Find you in search results via keyword
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  • FAU _ Dare to Be Prepared

    1. 2. SOCIAL MEDIA <ul><li>OPPORTUNITIES </li></ul><ul><li>& </li></ul><ul><li>PITFALLS </li></ul>
    2. 3. <ul><li>Danielle Leitch </li></ul><ul><li> Exec Vice President MoreVisibility </li></ul><ul><li> </li></ul><ul><li>@danielleleitch </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> Class of ‘93 </li></ul>
    3. 4. MoreVisibility Background <ul><li>Founded in 1999 … Recognized Leader since inception </li></ul><ul><li>Named to INC 500/5000 six years in a row (2005 – 2010) </li></ul><ul><li>Full service Interactive Agency </li></ul><ul><li>11 years of documented results and significant </li></ul><ul><li>industry recognition </li></ul><ul><li>Diverse clients in numerous industries </li></ul><ul><ul><li>Business to Business </li></ul></ul><ul><ul><li>Business to Consumer </li></ul></ul><ul><ul><li>E-Commerce </li></ul></ul><ul><ul><li>Financial Services </li></ul></ul><ul><ul><li>Travel & Leisure </li></ul></ul><ul><ul><li>Government </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Publishing </li></ul></ul><ul><ul><li>Legal </li></ul></ul>
    4. 5. New Search Landscape…Universal
    5. 6. NEW!
    6. 7. Research Potential Employers
    7. 8. Do Your Homework
    8. 9. How to Leverage In Your Job Search
    9. 10. LinkedIn Benefits • Manage your professional information • Be introduced to potential employers/clients • Create, collaborate on projects • Gain insights from like-minded professionals • Discover new connections / add to network • LEARN, ENGAGE and GET HIRED
    10. 11. <ul><li>Establish </li></ul><ul><li>Your Profile </li></ul>
    11. 12. Creating Your Profile MoreVisibility 2010 www.MoreVisibility.com
    12. 13. What Can Be Shared? • Create a Private Profile – share nothing • Any or all of the following:
    13. 14. <ul><li> Enhancing Your Profile </li></ul><ul><li>Expanding Your Reach </li></ul>
    15. 16. Applications: Tripit
    16. 17. Applications: WordPress Blog
    17. 18. Applications: SlideShare Presentations
    18. 19. <ul><li> Connecting with Others </li></ul><ul><li>Create a Network </li></ul>
    19. 20. Networking – Invites <ul><li>Sending Invites to Connect </li></ul><ul><ul><li>Personalize Each Invite for Better Results </li></ul></ul><ul><ul><ul><ul><ul><li>How You Know One Another </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Why Should They Connect with You </li></ul></ul></ul></ul></ul><ul><li>Encouraging Others to Send You an Invite </li></ul><ul><ul><li>What’s a Compelling Reason for Them to WANT to Connect? </li></ul></ul><ul><ul><ul><ul><li>Who You Know </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What You Know </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Common Interests/Markets </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Include Links/Logo in Email Signature Lines, On Resume, In Presentations, etc. </li></ul></ul></ul></ul>
    20. 21. Searching for Connections
    21. 22. Adding a Connection Need Email
    22. 23. Networking – Portable Rolodex
    23. 24. Groups
    24. 25. Group Details
    25. 26. Florida Atlantic University Alumni Group
    26. 27. Job Postings Within Groups
    27. 28. <ul><li>Answers </li></ul>
    28. 29. Ask and Answer Questions
    29. 30. Asking Questions
    30. 31. <ul><li>Company Profiles </li></ul>
    31. 32. Do Your Research
    32. 33. Following Companies
    33. 34. <ul><li>Events </li></ul>
    34. 35. Find Events
    35. 36. Research / RSVP
    36. 37. SUMMARY <ul><li>Focus on YOUR Future – Differentiate </li></ul><ul><ul><li>Set a goal, create a plan, share with others, DO IT! </li></ul></ul><ul><li>Use the privacy settings offered in SM </li></ul><ul><ul><li>Create lists (Friends, Family, Other) </li></ul></ul><ul><li>Think before you post </li></ul><ul><ul><li>Is it something suitable for your family to see? </li></ul></ul><ul><ul><li>Will you want to be reminded of this later? </li></ul></ul><ul><li>Leverage tools available </li></ul><ul><ul><li>Network, connect, get “personal” visibility </li></ul></ul><ul><ul><li>Do your homework </li></ul></ul><ul><ul><ul><li>Research potential employers </li></ul></ul></ul><ul><ul><ul><li>Come prepared </li></ul></ul></ul><ul><ul><li>Gain experience & showcase your talent </li></ul></ul><ul><ul><ul><li>Intern, Community Service/Non-Profits, Produce Content via Blog, Demonstrate SM Abilities, etc. </li></ul></ul></ul>