Presenter: Danielle C. Leitch, ‘93
May 14, 2014
@DanielleLeitch
dleitch@morevisibility.com
SOCIAL MEDIA FORSOCIAL MEDIA FO...
About Me
• FAU Alumna - College of Business, ’93
• Advisory Board Member for FAU’s ITOM Dept.
• Board Member for FAU Alumn...
Social & Search
Social Is?
• NOW, Real-time
• Publicity, Branding, Awareness & PR
• Lead Generation / Raise Interest
• Informational and E...
The Original Search Landscape
Sponsored Listings
Search Engine Marketing
(SEM/CPC) gets you here
Organic or Natural Search...
Current Landscape…Universal
6
Social Media & Multimedia
7
Mobile Web
8
What you see is what
prospective employers will see
Is it impressive?
FIX IT NOW
9
LinkedIn Benefits
• Manage your professional information
• Be introduced to potential employers/clients
• Create, collabor...
Establish
Your Personal Profile
12
Creating Your Profile
13
Account Settings - Privacy
14
Request Recommendations
Personalize
the request
15
Recommendations
16
17
Build Your Network
Create a Network
18
Search for Connections
19
Search for Connections
20
Adding a Connection
Need email or can
use INMail
(premium accounts)
21
22
Enhancing Your Profile
Upgrade Your Account
23
Who Has Viewed Your Profile?
24
Groups
25
Search for Groups
26
Group Details
27
Florida Atlantic University
Alumni Group
28
Companies
29
Company Pages
30
NEWS: Pulse
Following Influencers
31
Other Channels
To Help Advance
Your Career
Twitter
• Very open forum – anyone can follow/view
– Private is an option
– Tweets don’t appear in Google
• Leverage hasht...
Google+
• Google’s social media platform / Facebook’s competition.
• Promotes “Real-Life Sharing” on the web.
• Features i...
SlideShare
SlideShare
• Upload presentations publicly or privately
– documents, pdfs, videos, infographics also
• Can embed on blogs ...
SUMMARY
• Be sensible when posting on public accounts!
• Maximize LinkedIn – portable resume & portfolio.
• Connect and in...
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    1. 1. Presenter: Danielle C. Leitch, ‘93 May 14, 2014 @DanielleLeitch dleitch@morevisibility.com SOCIAL MEDIA FORSOCIAL MEDIA FOR YOUR CAREER SEARCHYOUR CAREER SEARCH
    2. 2. About Me • FAU Alumna - College of Business, ’93 • Advisory Board Member for FAU’s ITOM Dept. • Board Member for FAU Alumni Association • Former Executive Recruiter (high-tech clients) • 11 years with MoreVisibility in Boca Raton, FL – Digital Advertising/Web Design Company • Frequent Conference Speaker / Trainer • Sourced For Commentary by Local & Nat'l News • Collaborated with Microsoft on MSN AdCenter • Invited by LinkedIn to Launch Company Pages • Top 1% of LinkedIn Profiles Viewed in 2012 2
    3. 3. Social & Search
    4. 4. Social Is? • NOW, Real-time • Publicity, Branding, Awareness & PR • Lead Generation / Raise Interest • Informational and Educational • Client Engagement and Communication • Everywhere & Everyone – Desktop, Tablet, Mobile/Smartphone – All demographics; B-to-B and B-to-C - Regional, local or national / global • Content of all Types – Video, Image, News, Blog, Text, Widget 4
    5. 5. The Original Search Landscape Sponsored Listings Search Engine Marketing (SEM/CPC) gets you here Organic or Natural Search Results (SEO) gets you here 5
    6. 6. Current Landscape…Universal 6
    7. 7. Social Media & Multimedia 7
    8. 8. Mobile Web 8
    9. 9. What you see is what prospective employers will see Is it impressive? FIX IT NOW 9
    10. 10. LinkedIn Benefits • Manage your professional information • Be introduced to potential employers/clients • Create, collaborate on projects • Portable & interactive resume (portfolio) • Discover new connections / add to network • LEARN, ENGAGE and GET CONNECTED! • Gain insights from experienced professionals 11
    11. 11. Establish Your Personal Profile 12
    12. 12. Creating Your Profile 13
    13. 13. Account Settings - Privacy 14
    14. 14. Request Recommendations Personalize the request 15
    15. 15. Recommendations 16
    16. 16. 17 Build Your Network
    17. 17. Create a Network 18
    18. 18. Search for Connections 19
    19. 19. Search for Connections 20
    20. 20. Adding a Connection Need email or can use INMail (premium accounts) 21
    21. 21. 22 Enhancing Your Profile
    22. 22. Upgrade Your Account 23
    23. 23. Who Has Viewed Your Profile? 24
    24. 24. Groups 25
    25. 25. Search for Groups 26
    26. 26. Group Details 27
    27. 27. Florida Atlantic University Alumni Group 28
    28. 28. Companies 29
    29. 29. Company Pages 30
    30. 30. NEWS: Pulse Following Influencers 31
    31. 31. Other Channels To Help Advance Your Career
    32. 32. Twitter • Very open forum – anyone can follow/view – Private is an option – Tweets don’t appear in Google • Leverage hashtags (#) to reach wider audience • Monitor hashtags (#) to connect with individual influencers and identify relevant companies – Geography (#BocaRaton, #NYC, #Miami) – Industry (#socialmedia, #travel, #fitness) – Hobbies/Interests (#wine, #FAU, #Heat) • Coordinate or participate in Twitterchats to engage the community; establish yourself within the industry
    33. 33. Google+ • Google’s social media platform / Facebook’s competition. • Promotes “Real-Life Sharing” on the web. • Features include Circles, Hangouts, Games and Search. • Many controls for privacy and sharing content. • Include brands or companies in posts to gain attention - @MoreVisibility or +MoreVisibility • Referred to as G+, Google+ and Google Plus 34
    34. 34. SlideShare
    35. 35. SlideShare • Upload presentations publicly or privately – documents, pdfs, videos, infographics also • Can embed on blogs & websites • Share on Google+, Facebook, LinkedIn • Embed YouTube videos into presentations • SlideShare PRO ($) offers premium features like branded channels, analytics, ad free pages, etc. 36
    36. 36. SUMMARY • Be sensible when posting on public accounts! • Maximize LinkedIn – portable resume & portfolio. • Connect and interact with industry influencers, community advocates and those within your “dream company”. • Gain experience where you can, in an area that many organizations need help with. • Social for business is VERY DIFFERENT than how we use it personally. • THINK FIRST, POST SECOND! 37

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