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Data and identity are challenged online as major paradigm shifts take place: We see a shift in how privacy is perceived - is content by default private or public? The amount of content shared online ...

Data and identity are challenged online as major paradigm shifts take place: We see a shift in how privacy is perceived - is content by default private or public? The amount of content shared online grows at incredible rates. Giving users granular control over what they want to share on the web, and making this simple, too, is a huge challenge. And with location-based services on the move, it gets even more complex.