Ashridge 2008

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  • 1. Appreciative Inquiry and the Discovery and Design of Positive Institutions David Cooperrider Center for Business as an Agent of World Benefit Case Western Reserve University
  • 2. Creating New Models of Possibility With All Points of Departure
    • Idea of Positive Institutions
    • Strengths-Elevating—positive psychology’s shift
    • Strengths-Combining/Magnifying
    • Strengths-Extending Organizations
    • Egalitarian Design
    • Question of Change at the Scale of the Whole?
    • “ Everyone designs” --Herb Simon
    • New Horizons in Appreciative Inquiry
    • The Sustainability Revolution
    • Why “design attitude” matters more
    • Blessed unrest and business & society innovation
    Image Placeholder
  • 3. Three Ways to Understand Accelerating Strengths based “AI”
  • 4. My “Peter Drucker Moment” The source of my two threads today!
    • “ Every social and global issue of our day is a business opportunity in disguise”
    • ******************************
    • “ The task of leadership is to create an alignment of strengths…making a system’s weaknesses irrelevant”
  • 5. A Story: The Most Exciting Project I Have Ever Worked On
  • 6. Business as an Agent of World Benefit --More Than 2,000 Interviews --100s of Published Profiles “Positive Institutions” --s ee www.worldinquiry.org “Awe is What Moves Us Forward”
  • 7. Sustainable Value —From Obligation to Innovation Mindset (source: Chris Lazslo) Stake- holder Value ¹ Shareholder Value Unsustainable (Value Transfer) Unsustainable (Value Transfer) Unsustainable (Lose/Lose) Sustainable Value ¹ absolute standards or relative to competitors Clean energy vehicles Fossil fuel ICE
  • 8. Positive Psychology Encyclopedia of Human Strengths Peterson and Seligman (2006)
  • 9.
      • World-wide search new ways for business to live in mutual benefit with the earth’s ecosystems and the world’s societies
      • Public trust of best business innovations for sustainable future
      • Global dialogue about the role and the future of business in society
      • The Club of Rome Challenge
  • 10. BUSINESS AS AN AGENT OF WORLD BENEFIT MANAGEMENT KNOWLEDGE LEADING POSITIVE CHANGE
  • 11. Appreciative Inquiry Summit Method at the UN Global Compact With 500 CEOs
  • 12. AI at the UN World Summit With Business and Industry CEOs and Civil Society Leaders
  • 13. UN Global Compact AI Summit Results—and Surprises
    • Innovations : HP, Novartis, BP, Ericcson, Tata, etc
    • Vision of PRI Project : Goldman Sachs and Other Investment Firms, Representing $10 Trillion in Assets
    • Who Cares Wins — eclipse of “the great tradeoff illusion”—ESG issues move to the strategic core—25% greater stock appreciation
  • 14. Results (cont.)
    • 10 Stock Exchanges & Climate Change Initiative
    • 43 Local Networks…China
    • 100% Growth in Members by 2007 Summit
    • Companies Calling for New Leaders
    • Counter-Summit  Collaborative Innovation
    • But Why?
    • How?
  • 15. Why is this moving so quickly? Stakeholders are now a powerful force in business
  • 16. Opening Inquiry Three Questions for Reflection
  • 17. 1. Images of 2020: Your Visions of a Better World
    • Wake Up 2020:
    • A. What Does Our World Look Like?
    • B. How About the Role of Business?
    • Images of Healthy (Ideal) Organizations?
    • How are they Designed and Led to Bring Out Best in Human Beings & Superior Profitability?
    • To Maximize Environmental and Social Well-being?
    • What’s Happening New, Different, Better?
  • 18. 2. Today’s golden innovations: Where are the exemplars of business as an agent of world benefit?
    • Please identify one example — a business and society innovation which begins to illustrate your vision of what is possible— when business is an agent of world benefit?
    • Where? When? Insights?
    • What do you value most in this example? Implications?
  • 19. 3. Future of OD and Management Education
    • On a scale from 1-10 where do you think our management schools and OD training programs are as it relates to preparing managers and change agents for creating industry leading stars in sustainable value creation (eco-innovation, social entrepreneurship, sustainability)?
    • Looking to the future please finish the following: I will be most proud of the field of OD and management education in the future when____________________________?
  • 20. Opening Interview (Ai conversation in pairs)
    • A-->B (15 min)
    • B-->A (15 min) plus a coffee break.
    • Spirit of discovery— strengths, aspirations, opportunities, results
    • Take brief notes
    • At the end.. summary & thanks
    • Return @
  • 21. Appreciative Inquiry Involves a Shift
    • “ No problem can be solved from the same level of consciousness that created it. We must learn to see the world anew.”
    • “ There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”
    • – Albert Einstein
  • 22. Theory AI: Co-elevation
    • Elevate-and-Extend
    • Spirit of Inquiry & Ethos of Appreciation
    • Resonating Patterns of Positive Emotions
    • High Quality Connections
    • Broaden-And-Build
    • Pro-fusion of Strengths
    • Magnification (analysis, synthesis)
    • Savoring (ritual, story, meaning)
    • Establish-and-Eclipse
    • Generative Imagination and Energy
    • Doing & Undergoing (“undoing”)
    • Upward spiral
  • 23. Fairmount Minerals Story Birth of the “Sustainable Design Factory”
  • 24. Whole System Sustainable Value Design
    • External Stakeholders:
    • Customers
    • Suppliers
    • NGO’s
    • Neighbors/Communities
    • Board of Directors
    • Imagine 300 Stakeholders—designing new products, services.
    • Internal Stakeholders
    • Operations
    • Administration & Corporate Services
    • Customer Service
    • Engineering
    • Logistics
    • Quality
    • Sales
    • Technical Support / R&D
    Egalitarian Designing & Magnificence of Multiple Realities
  • 25. Sources of Business Value Levels of Design Focus Business Context Brand/ Culture Market Product Process Risk business value created Source: Chris Lazslo The Sustainable Company Anticipating regulations, going beyond legal requirements Reducing energy, waste & process costs—future of totally renewable energy Sustainable-value, green products New stakeholder relationships, new markets Brand story, promise, customer experiences Designing industries, policy contexts
  • 26. Next Generation Ai Summit: The Sustainable Design Factory
    • Collaborative
    • Discovery
    • Appreciative Inquiry
    • Analogous storytelling
    • Poeticizing Capacities
    • Collaborative
    • Dream
    • Anticipatory Images
    • Visualization &
    • Enactment of Future
    • Collaborative
    • Design
    • Deep Dive
    • Rapid Prototyping
    Collaborative Destiny Co-emergent arising Improvisational learning Distributed reflexivity Affirmative Topic Framing
  • 27. Images of the Sustainable Design AI Summit
  • 28. Initiative Samples: From One Sustainable Design Summit
    • Spent Sand: Recover, Recycle & Re-Use: $mutlti-million new business unit
    • Sustainable Resin Packaging: Reduce landfill waste, reduce fuel, saves labor: $300,000 annual savings
    • Truck to rail conversion: Conserves fuel, satisfied neighbors,
      • $125,000 annual savings…MUCH MORE 
  • 29. Initiative Samples: From One Sustainable Design Summit
    • Fast Track site development: Transparency, environment, community impact:
      • $6 million (one year of early operations)
    • BoP Initiatives—example: water filter prototype: whole new market partnerships—44 new countries
    • 38% Increase Sales Growth. ALL empowerment measures up “valuing and recognizing my strengths”
    • 2007 #1 Corporate Citizen Award , US Chamber of Commerce
  • 30. Fairmount Started with Appreciative Inquiry in 1990 With a Focus on Empowerment 40% CAGR Past Four Years
  • 31. Barely Scratching the Surface
    • Sustainable value is a huge creative opportunity
    • Interactive design in configurations of the whole
    • brings out the best in human beings
    • Moving into “the ever expanding domain of relatedness”
  • 32. Collaborative Designing in Unexpected Places A Question for You:
    • Which organization will help save more lives in the next five years than any other— children, women, and men—who are picking cotton in toxic and chemically treated fields all over the world—fields that are so toxic that when you touch the cotton it feels like an electric jolt around your fingers?
  • 33.
    • It employs 1.9 million people
    • Its serves 138 million people per week.
    • It has approximately $350 billion in sales
    • It’s attracting the most brilliant and radical environmental minds e.g. Amory Lovins
    • It’s raising many eyebrows
  • 34. Wal-Mart’s Early Steps Many are Watching.
    • Be supplied by 100% renewable energy
    • Create zero waste
    • Sell products that sustain the environment
  • 35. Sustainable Value… Design Networks Energy Waste Products Global Greenhouse Gas Strategy Buildings Design Construction & Maintenance Global Logistics Alternative Fuels Operations & Internal Procurement Packaging Textiles Electronics Food & Agriculture Forest Products (Wood & Paper) Chemical Intensive Products Jewelry Seafood China
  • 36. Each Network Created A Sustainable Pathway Today’s Business Practices Sustainable Business Practices Sustainable Pathway Using competitive forces to create a race to the top
    • A “bigger win” for business and a “win” for society
    Quick Wins Can be implemented with existing technology and business models Innovation Projects Require technology and/or business model innovations System Change “ Changing the rules of the game”
    • Focused on a “win” for business
  • 37. The Recent Magazine Summit on Sustainability
    • One of 12 Sustainable Value Creation Networks
    • 64% of Magazines Put on Shelf Don’t’ Get Sold
    • 2.6 Billion—are Shredded
    • Would Circle the Earth 13 Times
    • Amazing AI Summit
  • 38. Publisher Printer National Distributor Wholesaler Merchandiser Logistics Provider Freight Advertiser Retailer Consumer RDA Consultant Magazine Industry System Map 3,6 1,2,3,4,6 1,2,4,5,6 1,2,3,5 1,2 1
    • Aligning Incentives
    • Metrics for Success
    3. Print forecasting 4. POS Replenishment 5. Modular Planning 6. Stagger on-sale dates 7. Industry Network
  • 39.
    • Results: “Something that’s never happened in 50 years”
    • Consensus on 50% Improvement in Sustainability in First Year
    • 12 major prototype initiatives
    • An improvement of 50% = Saving 443,572 trees
    • = 4,640,816 gal. diesel fuel
  • 40. Call to high purpose, sustainable value creation turns on an entire workforce--strengths come alive
  • 41. Implications of Packaging Eco- Innovation & People Turned On
    • Prevented millions of pounds of trash from reaching landfills
    • Across the supply chain, the initiative will save 667,000 metric tons of carbon dioxide from entering the atmosphere
    • Equal to taking 213,000 trucks off the road annually, and saving 323,800 tons of coal and 66.7 million gallons of diesel fuel from being burned.
    • “ The packaging is renewable in 90 days instead of 9 million years”
  • 42. Implications of Packaging Sustainable Value Innovation
    • Broadening this initiative to 255 items in Toys:
    • This employee driven initiative saved 3,425 tons of corrugated materials
    • 1,358 barrels of oil annually
    • 5,190 trees
    • Millions of dollars in transportation costs
  • 43. Is Sustainability a Passing Fad?
  • 44. Sustainability in the Dairy Industry OUR DEFINITION: Providing consumers with the nutritious dairy products they want in a way that makes the industry, people and the earth economically, environmentally and socially better – now and for future generations.
  • 45. Sustainability Index Summit Taking Action to Address a Global Imperative…Universities in Parntnership With Business and Society Saving people money so they can live better July 14-16, 2008
  • 46. Imagine the Impact of Sustainability Scorecard
  • 47. Mature Phase: (Textiles example) SKU specific questions add greater level of detail and insight into specific product performance Hypothetical and illustrative Emphasis moves to product-specific scoring. Product scores roll up to influence supplier score. (Up to 1 score per SKU; products of the same profile could be grouped in one score) Weight Raw Material Inputs Manufacturing/ Processing Transport/ Packaging/ Sales Product Use End-of-Life/ Recycling Supply Chain Goals Energy and Climate 40% Suppliers track on-farm energy use? (Y/N) Energy use per unit of finished product? (ranges will be provided) Hang tag on energy use during garment care? (Y/N) To reduce the use of non-renewable energy and greenhouse gas emissions. Material Efficiency 20% Uses fibers or irrigation practices that reduce field water use? (Y/N) Water consumption per unit of finished product? (ranges will be provided) Use of recycled materials in fabric production? (Y/N) To maximize efficient use of all materials, minimizing waste and costs. Natural Resources 20% Is the product organic or transition? (Y/N) Use of a restricted substances list for factory practices? (Y/N) Hang tag on use of laundry detergents? (Y/N) To ensure the integrity of ecosystems and a safe, reliable supply of raw materials. People and Community 20% Is product Fair Trade certified? (Y/N) To protect quality of life and safeguard human health.
  • 48. Leveraging the Power of Associations for a New Magnitude of Socially Responsible Leadership
  • 49. What OvationNet’s Technology Made Possible
  • 50. The Summit Design Team Website Designing the Summit
  • 51. Virtual Roundtables
  • 52.  
  • 53. Full participants in Day One Connected Locations
  • 54. The Egalitarian Design of Positive Institutions Through Appreciative Inquiry
    • Strengths-elevating
    • Strengths-combining/amplifying
    • Strengths-extending organizations
  • 55. WHY is AI Whole SYSTEM APPROACH POWERFUL? Positive Organizational Scholarship
    • Barbara Fredrickson’s Broaden-and-Build Theory
    • Jonathan Haight’s Research into “Elevation”
    • Wayne Baker’s work on the activation
    • of positive energy networks
    • Boyatzis on Resonant Leadership
  • 56.
            • Elevate-and-Extend
            • Broaden-And-Build
            • Establish-and-Eclipse
    Theory AI - Positive Change as “Co-Elevation”
  • 57. A question about the future of management education and design: If anything imaginable were possible…?
  • 58.
    • THE POWER OF APPRECIATION
    • (3 facts about all human beings)
    • Exceptionality
    • Essentiality
    • Equality of Voice
    • To Down-load this Slide set go to Case Western Reserve University Sponsor Booth or
    • http://appreciativeinquiry.case.edu/
  • 59.  
  • 60. Figure 1: Three Circles for Understanding the Strengths Revolution and the Design of Strengths-based Organizations The Spirit of Appreciative Inquiry