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The Truth About Social Networking

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Beyond the hype of social networking there is a "Dark Side" that you should be aware of. Be careful of who you "friend!"

Beyond the hype of social networking there is a "Dark Side" that you should be aware of. Be careful of who you "friend!"

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The Truth About Social Networking The Truth About Social Networking Presentation Transcript

  • Deborah Bayles presents The TRUTH About... ©2009, Deborah L. Bayles. All Rights Reserved.
  • Social Networking ©2009, Deborah L. Bayles. All Rights Reserved.
  • The Good News: Everybody’s Doing it Three out of four U.S. adults use web technologies and tools to connect with other people and share information - Forrester 2008 Social Technographic Profile ©2009, Deborah L. Bayles. All Rights Reserved.
  • The Bad News: Everybody’s Doing it ©2009, Deborah L. Bayles. All Rights Reserved.
  • But, What are People REALLY Using Social Networking For? ©2009, Deborah L. Bayles. All Rights Reserved.
  • Social Networking • In cyberspace, stigma avoidance and prestige enhancement are prime motivators in online social interaction. • Online personal identities are constructed, and presented, as a social performance • “In the virtual social universe where status is conferred by the accumulation of “friends,” self-presentation has been transformed into a ritual of self-fabrication.” ©2009, Deborah L. Bayles. All Rights Reserved.
  • Source: Forrester Research ©2009, Deborah L. Bayles. All Rights Reserved.
  • Source: Forrester Research ©2009, Deborah L. Bayles. All Rights Reserved.
  • Source: Forrester Research ©2009, Deborah L. Bayles. All Rights Reserved.
  • What Businesses Think of Social Networking ©2009, Deborah L. Bayles. All Rights Reserved.
  • ©2009, Deborah L. Bayles. All Rights Reserved.
  • So, Here’s the TRUTH • Social Networking Does NOT Answer the Question: How Will I Make Money? • You Must Still Have a Business Model in Order to Survive • Social Networking is NOT a Business Model ©2009, Deborah L. Bayles. All Rights Reserved.
  • Business Models • Answers the Question: How Will I Make Money? • Transaction Model – Amazon.com • Pay-per-Click – PlentyofFish.com (Adsense) • Affiliate Model – Commission Junction • Subscription/Membership Model – eHarmony • Auction Model -- eBay ©2009, Deborah L. Bayles. All Rights Reserved.
  • Your Task • Determine Your Business Model • Create a Cyberspace Social Platform That Will: – Be Congruent With Your Business/Personal Platform – Be Ethical, Consistent and Offer Real Value – Pull Buyers into Your Site to Fulfill Your Business Model • Be Constantly Vigilant About Privacy, Security and Identity Theft ©2009, Deborah L. Bayles. All Rights Reserved.
  • Twitter Tweets Cyberspace Social Platform YouTube Videos LinkedIn Communications Connections Podcasts Platform EMail Webinars Website Technorati Rankings Blog CommentsBlog Comments Blog Comments You Blog Books Personal Platform Products Brand Image Diggs Training Coaching Customer Speaking Reviews Facebook Friends Flickr Photos ©2009, Deborah L. Bayles. All rights reserved.
  • Dangers of Social Networking “In Britain, a 23-year-old woman called Kerry Harvey discovered to her horror that scam artists had stolen her online details – including her date of birth and mobile phone number – and reconstructed her identity on Facebook as a prostitute soliciting clients online. Kerry, an advertising executive from Gloucestershire, was at first baffled when she started getting calls from “punters” looking for sex. Then she learned that she had a parallel life on Facebook, where malicious fraudsters had stolen her photo from another website and, combining it with accurate details like her phone number, transformed her into a Facebook hooker.” ©2009, Deborah L. Bayles. All Rights Reserved.
  • Dangers of Social Networking Coexistence of real and false identities has been integrated into online social interaction. People actively construct and manipulate multiple identities in the virtual world. People are actually stealing virtual identities to make themselves appear more attractive. It’s call “cut-and-paste- personality” theft. FriendFlood will, for a fee, post messages from attractive “friends” on your profile to create the impression that you, like your friends, are attractive and fascinating. With a promise to “turn cyberlosers into social magnets,” FakeYourSpace offered to fill your wall with an eye-popping collection of hot-looking, hard-bodied friends. ©2009, Deborah L. Bayles. All Rights Reserved.
  • ©2009, Deborah L. Bayles. All Rights Reserved.
  • ©2009, Deborah L. Bayles. All Rights Reserved.
  • Famous Tweets: Career Suicide in 140 Characters Duane Hoffmann / msnbc.com ©2009, Deborah L. Bayles. All Rights Reserved.
  • Famous Tweets: Career Suicide in 140 Characters Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. This tweet caught the attention of Tim Levad, a channel partner advocate for Cisco. To which he responded: Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web. Twitter Search retained the record. ©2009, Deborah L. Bayles. All Rights Reserved.
  • How Will You Use Social Networking in Cyberspace? ©2009, Deborah L. Bayles. All Rights Reserved.
  • Twitter Tweets Cyberspace Social Platform YouTube Videos LinkedIn Communications Connections Podcasts Platform EMail Webinars Website Technorati Rankings Blog CommentsBlog Comments Blog Comments You Blog Books Personal Platform Products Brand Image Diggs Training Coaching Customer Speaking Reviews Facebook Friends Flickr Photos ©2009, Deborah L. Bayles. All rights reserved.