Social media marketing: Why it doesn't work?

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A humorous look at why social media marketing doesn't work and what needs to be done to create an effective campaign.

A humorous look at why social media marketing doesn't work and what needs to be done to create an effective campaign.

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  • 1. Social Media Marketing  Why Doesn’t It Work? David Lavenda© 2013 by harmon.ie All rights reserved 1
  • 2. I say we can  Increase Sales With  BULLS***!! Social Media?I Say… …you say 2
  • 3. What I AM  NOT Talking About © 2013 by harmon.ie All rights reserved 3
  • 4. NOT THIS© 2013 by harmon.ie All rights reserved 4
  • 5. And     OT THIS N 5
  • 6. Why Doesn’t Social Media Marketing Work? It’s used as a one‐way, "push" messaging modelToo much product or service Having nothing valuable to say Inconsistent level of activity The voice is not genuine Source: http://www.fastcompany.com/3004048/10-reasons-your-social-marketing-initiative-will-fail 6
  • 7. What Do I Mean By Social Media? © 2013 by harmon.ie All rights reserved 7
  • 8. Social Media Means Staying In Touch With the PeopleYou Do Business With Source: http://binaryapi.ap.org/ec826cf9be51463bae82da2c2ef6b1b2/940x.jpg 8
  • 9. It is About Sharing Valuable InformationWith Trusted Partners Source: http://fullscalesports.com/wp-content/uploads/2011/09/Packers-Huddle.jpg 9
  • 10. It is About Creating Meaningful Engagement Source: http://www2.pictures.zimbio.com/gi/Aaron+Rodgers+Chicago+Bears+v+Green+Bay+Packers+UBK--3EQVOHl.jpg 10
  • 11. It is a Way to Consistently ‘Catch Up’ With Prospects Source: http://bdnpull.bangorpublishing.netdna-cdn.com/wp-content/uploads/2010/12/pats31.jpg 11
  • 12. It Is About Becoming a Trusted Advisor To Your Prospect Source: http://assets.nydailynews.com/polopoly_fs/1.63837.1313799050!/img/httpImage/image.jpg_gen/derivatives/gallery_635/gal-giants-packers04-jpg.jpg 12
  • 13. And…It’s About Cultivating Relationships Source: http://trent.sltrib.com/2008/10/byu-vs-utah-state-football-sack/ 13
  • 14. Social Media Done Right WORKS Source: http://ocnnreport.com/wp-content/uploads/2012/10/CM52.jpg 14
  • 15. Let’sGetCrackin’! Source: http://www.roemerphotoblog.com/photos-from-the-green-bay-packers-vs-minnesota-vikings-nfl-football-game/ 15
  • 16. For more informationcontact Email: davidl@harmon.ie US: (845)913‐7240 Intl:  +972.54.223.9006  Twitter: dlavenda LinkedIn: http://il.linkedin.com/in/dlavenda Slideshare: www.slideshare.net/dlavenda © 2013 by harmon.ie All rights reserved 16