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Product Update - IGLOO
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Product Update - IGLOO


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  • 1. What’s New in the IGLOO!
    • Redesign
    • Free Communities
    • Fun, Funky Features
    • Social Media Playbook
    Webinar March 16 th , 2010
  • 2. Agenda
    • I ntroduction
    • I GLOO Overview
    • I R edesign
    • F ree C ommunities O verview
    • F un, F unky F eatures
    • A T aste of the P laybook
    • W rap U p
  • 3. Introduction
    • About Marnie Middlehurst
    • Director of Marketing, IGLOO Software
      • Marnie leads the corporate and product marketing team and initiatives at IGLOO. With over 16 years experience in the technology industry in a variety of start-ups and established organizations in both product marketing and marketing communications, Marnie brings a diverse background of knowledge. While being a technology geek at heart she has experience in developing fully integrated marketing communication programs that spans all the different marketing mediums such as Web, PR, branding, advertising and social media marketing.
    • About Stephanie Sawyer
    • Product Manager, IGLOO Software
    • Stephanie is part of the IGLOO team as their Product Manager. In this role she is responsible for managing the community platform, leading the product strategy team, defining project requirements, and helping plan the product roadmap. With her passion for online technology, she has spent time working in Toronto, Ottawa, and Vancouver, before settling back in her home town of Kitchener-Waterloo. Here, she has spent the last 3 years working with a variety of startup companies as product manager for a number of online applications.
  • 4. Introduction
    • About Pam Martin
    • Director of Professional Services, IGLOO Software
      • As Director of Services, Pam is responsible for Customer Support, Training and Professional Services. With over ten years of experience in the high tech industry working for industry leaders such as Open Text Corporation and Metafore, Pam is well positioned to deliver first class services to IGLOO customers. Pam understands that customers come first and believes in exceeding their expectations.
  • 5. About Us
    • Company Overview
      • Founded in 2008
      • Located in Kitchener/Waterloo
      • 50+ employees
      • 1000+ global communities & 300,000+ users
      • Funded by RBC
      • Chairman Board – Jim Balsillie, Co-CEO of RIM
    • Business Social Software Suite
      • Cloud Offering – SaaS
      • Secure, Integrated Suite
      • Online Business Communities
      • Community Playbook
    • Solutions
      • Employee & Team Productivity
      • Customer Engagement
      • Sales, Marketing & Partners
    Marketing Community Customer Portal Partner Network Services Community R & D Community Corporate Intranet
  • 6. Redesign
  • 7. Corporate Website
    • Built on Igloo Platform
    • Leverage new web publishing tools – widgets
    • Web 2.0 design
    • Eliminate information overload
    • User-centric
    • Clear call to actions
  • 8. Corporate Website
    • Design
    • Site Structure
    • Messaging
    • Functionality
  • 9. Design
    • Less, less & less
    • Info above the fold
    • Spotlights
    • 1 Feed
  • 10. Design – Imagery
    • More graphics and icons
    • Brighter colours
    • Images with more depth and appear to pop off the page
    • Leverage white space
  • 11. Site Structure
    • No more than 3-4 clicks away from home page
    Primary Navigation Secondary Navigation 3 rd Level Navigation
  • 12. Messaging
    • User-centric
      • Casual tone
      • Industry specific language on solutions
    • Transparency
      • Pricing & matrix
    • Reduce information over load
      • Direct to resource center for “more”
    • Google Analytics for site intelligence & ongoing improvements
  • 13. Call to Action Clear & Consistent Call to Actions
  • 14. Functionality
    • Pages designed with widgets
    • Blogs
      • Syndicated in multiple locations
    • RSS subscription
    • Calendar
    • Rating
    • Commenting
    • Integrated video
    • Form integration for lead capture
  • 15. IGLOO Free Communities
  • 16. IGLOO Free Communities
    • Fully-functional IGLOO Community for FREE!
    • A quick, easy way to get started with your own community
      • Try before you buy
    • Preconfigured business templates give you a head start in designing the community that’s right for you.
  • 17. Get Started Now!
    • Fast to get up and running with your community
    • Fill in the form
    • Pick your solution template
    • Create your community
    • (Tell all of your friends)
  • 18. Fun, Funky Features of IGLOO’s Community Platform
  • 19. IGLOO Community Widgets
    • Create community pages with custom dynamic content quickly.
    • Decreased Time to Market
    • Increased Ease of Use
    • Increased Customization
    • Increased Centralization to Share Information
  • 20. 3 rd Party Application Widgets
    • Future Proof Existing Investments
    • Leverage & Extend Existing Enterprise Applications
  • 21. Wallpaper
    • Quickly and easily revitalize the look and feel of your site by changing the background image of your community.
    • The wallpaper feature now allows you to upload a background image or change the background colour.
  • 22. Social Features
    • Connect quickly with other members in the community using our real-time communication tools
    • Profile Cards also make it easy to learn more
    • about other members, at a glance
  • 23. Search Engine Optimization
    • For each Page in your community you can specify key pieces of information which will be helpful to search engines
      • page title; meta data, like description and keywords; and robot tags
  • 24. Attachments
    • Able to attach files to:
      • Wiki articles
      • Blog articles
      • Calendar events
      • Forum topics
    • Better Content Collaboration
    • More Organization in the Community
    • Ease of Use
  • 25. Attachments
  • 26. Email Collaboration Features
    • IGLOO communities feature two email-enabled applications.
      • Blogs - add and comment on blogs using your favourite email editor
      • Forums - users can create forum topics using email; reply to an email and the reply is automatically added to the topic thread
    • Stay connected to your community, no matter where you are.
  • 27. API & Developer Community
    • IGLOO Developer Community provides resources for API and web developers.
    • API Developers
    • Designers
    • Web Developers
  • 28. IGLOO’s Social Media Playbook
  • 29. IGLOO’s Social Media Playbook It’s a free online resource to help you with your online community projects. The Playbook is your personal guide to help you through the muddy waters of successful online community building. Feel free to use any of the tips, tricks and strategies.
    • The social media playbook is part of our larger
    • Playbook community which consists of:
      • • The playbook wiki
      • • Best practice white papers
      • • Expert bloggers and editorial bloggers
      • • Tips and tricks
      • • And more!
  • 30. The Playbook Wiki The social media playbook wiki consist of five phases
  • 31. Need More Than the Playbook? IGLOO offers a collection of services such as design, webmaster, consulting plus packaged services.
  • 32. Thank-you Question & Answers [email_address]
    • Call IGLOO to Schedule a Personalized Demo : 1-877- 664-4566
    • Become A Playbook Member – Sign-Up
    • Create a Free Community – Start Now
    • Read Whitepapers: MarketPlace or WorkPlace - Download
  • 33. 1.877.ON IGLOO