The Emergence of the Social IntranetPresentation Transcript
Emergence of the Social Intranet “An antiquated technology is rebornthrough social software.” Toby WardCEO, Prescient Digital firstname.lastname@example.org May 6th, 2010 Dan LatendreCEO, IGLOO Software email@example.com May 6th, 2010
Webinar Agenda Introduction Jill Skene, Marketing Program Manager, IGLOO Software Time: 5 minutes Social Intranets “Context, Implementation & Guidelines” Dan Latendre, CEO IGLOO Software Time: 10 minutes Social Intranets – Research Findings & Examples Toby Ward, CEO Prescient Digital Time: 20 minutes Case Studies Dan Latendre, CEO IGLOO Software Time: 10 minutes Question & Answer Please enter your questions in the chat window at anytime during the session Questions will be answered at the end of the session
Our Presenters Toby Ward CEO, Prescient Digital The founder and CEO of Prescient Digital Media, Toby is a senior consultant with particular expertise in the area of internet and intranet planning and communications. A specialist in web and intranet planning and measurement, Toby has led his company to many awards in recent years, including an illustrious Webby Award. A broadcast journalist turned consultant, Toby founded and launched Prescient in early 2001. A recognized North American expert on effective web planning, communication, benchmarking and best practice measurement, Toby is the author of Finding ROI, a leading study conducted on intranet return on investment (ROI). Dan Latendre CEO, IGLOO Software The founder and CEO of IGLOO Software, Dan has been a technology innovator for the past 20 years working with such pioneering companies as MKS, Delrina and Open Text Corporation. He has played significant roles in the development and marketing of numerous leading edge internet-based technologies and applications – first wireless internet package, first commercial search engine which powered Yahoo! and the first web-based intranet application called Livelink.
Who’s Participating… Webinar Attendee Snapshot: Bank of America Burger King Cancer Research UK General Electric Kelly Services Lexis Nexis Nortel Oxfam International Web Marketing Social Media
CustomerSupport Information Systems MarketingCommunications Human Resources KnowledgeManagement Project Management Collaboration Consultants Public Relations Training
Finance and Banking
Food and Beverage
Not for Profit
IGLOO Software“Creating Online Business Communities” Dan LatendreCEO, IGLOO Software
IGLOO Software We help organizations deploy successful online business communities powered by social software. Information Audience
Employees & Teams
Productivity, agility and innovation through a more connected & knowledgeable workforce
Creating “team driven” corporate social networks that connect employees to the people, information and processes they need in order to get their jobs done effectively and efficiently
Prospects, Customers, Partners, Suppliers, Members and Alumni
Brand loyalty and building trusted relationships
Extending social software beyond the corporate firewall to connect with your partners, customers and suppliers to create deeper, stronger & more trusted relationships
Activities People SOCIAL FUNDRAISING 2.0 GOVERNMENT 2.0 ADVOCACY 2.0 EDUCATION 2.0 E-HEALTH 2.0 BUSINESS & MARKETING 2.0
The Social Side of Business Business is both a personal and socialactivity... Companies don’t build products, do deals or make service calls... ...People do! Information People Activities 8
Not a NEW Concept… Social networking in a business context has been around for over 100 years “Face to Face” meetings, conference calls, water cooler conversations are all early forms of BSN
Today... Email is the #1 business social software application in the world – over 90 billion messages sent daily
Social Software – Business Uses Base: 603 North American and European IT decision-makers Source: Enterprise And SMB Software Survey, North America And Europe, Q4 2009 2010 Report:
Social Intranet 2.0 “Employees” My View
“Teams” “Enterprise” Group View
Social Media Playbook
Key Stakeholder Groups Different: Goals – Objectives – Outcomes Business Owners IT Executives Control Ownership Want it “Now” Feature rich Easy to use Cost effective Training/Tutorials Support Information Architecture Compliance Governance Measurement IP Protection Productivity Knowledge discovery/reuse Risk
Support & Maintenance
Departments, Business Units, Committees, Project Teams IT, IS, Hosting Services, Security CIO, CTO, CSO
Emergence of the Social Intranet Toby Ward CEO, Prescient Digitalwww.PrescientDigital.com
Listen. Understand. Deliver.
We treat each client as unique;
we listen to their needs, goals and challenges;
understand a client's requirements and potential; and
BlackBerry Partners Fund Business Challenge BlackBerry Partners Fund wanted two main functionalities with their site – a publicly accessible website and a private online community. Community Solution
Online community manages all aspects of its multi-phased “stage and gate” process of due diligence and decision making.
An IGLOO Community provides a comprehensive solution by delivering a suite of content management, collaboration and social networking tools.
Portions of the community are available as a public website to promote the fund to potential subscribers and applicants for funding.
Motorola User Groups Business Challenge Motorola needed a way to connect to specific user groups together online to share best practices, trouble shoot issues and help guide future product directions. Community Solution
Manage and coordinate over 100 distinct user groups and their activities
Gather feedback on product features andset up test groups on new products
Connect members via product usage& product types
Create and disseminate customertestimonials & stories
IGLOO Social Intranet Business Challenge IGLOO Software needed an internal social intranet to connect their employees, share knowledge, improve communications and foster team collaboration. Community Solution Social Intranet for connecting all employees. in the company.
Corporate Activity Pulse
Best Practice Wiki
“Top 7” Recommendations Start With a Plan Measurable goals, objectives, timelines and outcomes Start Small Pilot Project Contain It!! Management Buy In Identify/Understand/Document the Risks Technology, Operational, Culture Understand Your Stakeholders Needs, & Behaviors, Expectations Resource It Staffing, Expertise, Funding Engage, Engage, Engage Marketing, promotion and incentives Measure & Monitor What is working, and what it not!!! Modify and change
Measuring ROI ROI from a social context is not about “monetization” but measuring the incremental value it brings to your business. It is about measuring how well an employee, team and/or even company is doing in meeting the business challenges they are trying to address. Do you get new products or services to market - faster? Are their resulting cost reductions in existing business units because of improved processes and communications? Has the community improved knowledge sharing? (i.e., best practices and tools that improve the quality of processes, products, or services) Are you better connected to your customers? And are they more satisfied? Resulting in higher customer retention and/or minimized support costs. Has knowledge sharing increased rate of innovation? New product improvements, methodologies and/or ideas? Employee satisfaction and motivation, has it improved? Have your employee retention rates gone up? Are more people applying for jobs? Have the number of sick days gone down?