Emergence of the Social Intranet<br />“An antiquated technology is rebornthrough social software.”<br />Toby WardCEO, Pres...
Webinar Agenda<br />Introduction<br />Jill Skene, Marketing Program Manager, IGLOO Software<br />Time: 5 minutes<br />Soci...
#intranet2<br />Twitter hashtag<br />@intranet2      @tobyward     @ynanasi<br />
Our Presenters<br />Toby Ward<br />CEO, Prescient Digital<br />The founder and CEO of Prescient Digital Media, Toby is a s...
Who’s Participating…<br />Webinar Attendee Snapshot:<br />Bank of America<br />Burger King<br />Cancer Research UK<br />Ge...
RIM
RBC
Scotia Bank
TD Bank
Target
Telus
Visa
Xerox</li></ul>CustomerSupport<br />Information Systems<br />MarketingCommunications<br />Human Resources<br />KnowledgeMa...
Academic
Consulting Companies
Finance and Banking
Food and Beverage
Health Care
Not for Profit
Pharmaceutical
Public Sector
Retail
Telecommunications</li></li></ul><li>IGLOO Software“Creating Online Business Communities”<br />Dan LatendreCEO, IGLOO Soft...
IGLOO Software<br />We help organizations deploy successful online business communities powered by social software.<br />I...
The Social Side of Business<br />Business is both a personal and socialactivity...<br />Companies don’t build products, do...
Not a NEW Concept…<br />Social networking in a business context has been around for over 100 years<br />“Face to Face” mee...
Social Intranet 2.0<br />“Employees”<br />My View<br /><ul><li>Information
Conversations
Relationships
Bookmarks
Teams
Connections</li></ul>“Teams”<br />“Enterprise”<br />Group View<br /><ul><li>Projects
Departments
Business Units
Committees
SIGs</li></ul>Corporate View<br /><ul><li>Knowledge
People
Talent
Expertise
IP
Projects
Relationships
Processes</li></li></ul><li>Social Media Playbook<br />
Key Stakeholder Groups<br />Different:  Goals – Objectives – Outcomes<br />Business Owners<br />IT<br />Executives<br />Co...
Reliable
Performance
Back ups
Extensible (API)
Scalable
Support & Maintenance</li></ul>Departments, Business Units, Committees, Project Teams<br />IT, IS, Hosting Services, Secur...
Emergence of the Social Intranet ‏<br />Toby Ward<br />CEO, Prescient Digitalwww.PrescientDigital.com<br />
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The Emergence of the Social Intranet

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The Emergence of the Social Intranet

  1. 1. Emergence of the Social Intranet<br />“An antiquated technology is rebornthrough social software.”<br />Toby WardCEO, Prescient Digital<br />tward@prescientdigital.com<br />May 6th, 2010<br />Dan LatendreCEO, IGLOO Software<br />dlatendre@igloosoftware.com<br />May 6th, 2010<br />
  2. 2. Webinar Agenda<br />Introduction<br />Jill Skene, Marketing Program Manager, IGLOO Software<br />Time: 5 minutes<br />Social Intranets “Context, Implementation & Guidelines”<br />Dan Latendre, CEO IGLOO Software<br />Time: 10 minutes<br />Social Intranets – Research Findings & Examples<br />Toby Ward, CEO Prescient Digital<br />Time: 20 minutes<br />Case Studies<br />Dan Latendre, CEO IGLOO Software<br />Time: 10 minutes<br />Question & Answer<br />Please enter your questions in the chat window at anytime during the session<br />Questions will be answered at the end of the session<br />
  3. 3. #intranet2<br />Twitter hashtag<br />@intranet2 @tobyward @ynanasi<br />
  4. 4. Our Presenters<br />Toby Ward<br />CEO, Prescient Digital<br />The founder and CEO of Prescient Digital Media, Toby is a senior consultant with particular expertise in the area of internet and intranet planning and communications. A specialist in web and intranet planning and measurement, Toby has led his company to many awards in recent years, including an illustrious Webby Award. A broadcast journalist turned consultant, Toby founded and launched Prescient in early 2001.<br />A recognized North American expert on effective web planning, communication, benchmarking and best practice measurement, Toby is the author of Finding ROI, a leading study conducted on intranet return on investment (ROI). <br />Dan Latendre<br />CEO, IGLOO Software<br />The founder and CEO of IGLOO Software, Dan has been a technology innovator for the past 20 years working with such pioneering companies as MKS, Delrina and Open Text Corporation. He has played significant roles in the development and marketing of numerous leading edge internet-based technologies and applications – first wireless internet package, first commercial search engine which powered Yahoo! and the first web-based intranet application called Livelink. <br />
  5. 5. Who’s Participating…<br />Webinar Attendee Snapshot:<br />Bank of America<br />Burger King<br />Cancer Research UK<br />General Electric<br />Kelly Services<br />Lexis Nexis<br />Nortel<br />Oxfam International<br />Web <br />Marketing<br />Social Media<br /><ul><li>Pfizer
  6. 6. RIM
  7. 7. RBC
  8. 8. Scotia Bank
  9. 9. TD Bank
  10. 10. Target
  11. 11. Telus
  12. 12. Visa
  13. 13. Xerox</li></ul>CustomerSupport<br />Information Systems<br />MarketingCommunications<br />Human Resources<br />KnowledgeManagement<br />Project Management<br />Collaboration<br />Consultants<br />Public Relations<br />Training<br /><ul><li>Industries Represented:
  14. 14. Academic
  15. 15. Consulting Companies
  16. 16. Finance and Banking
  17. 17. Food and Beverage
  18. 18. Health Care
  19. 19. Not for Profit
  20. 20. Pharmaceutical
  21. 21. Public Sector
  22. 22. Retail
  23. 23. Telecommunications</li></li></ul><li>IGLOO Software“Creating Online Business Communities”<br />Dan LatendreCEO, IGLOO Software<br />
  24. 24. IGLOO Software<br />We help organizations deploy successful online business communities powered by social software.<br />Information<br />Audience<br /><ul><li>Employees & Teams</li></ul>Business Value<br /><ul><li>Productivity, agility and innovation through a more connected & knowledgeable workforce</li></ul>How?<br /><ul><li>Creating “team driven” corporate social networks that connect employees to the people, information and processes they need in order to get their jobs done effectively and efficiently</li></ul>Audience<br /><ul><li>Prospects, Customers, Partners, Suppliers, Members and Alumni</li></ul>Business Value<br /><ul><li>Brand loyalty and building trusted relationships</li></ul>How?<br /><ul><li>Extending social software beyond the corporate firewall to connect with your partners, customers and suppliers to create deeper, stronger & more trusted relationships</li></ul>Activities<br />People<br />SOCIAL FUNDRAISING 2.0<br />GOVERNMENT 2.0<br />ADVOCACY 2.0<br />EDUCATION 2.0<br />E-HEALTH 2.0<br />BUSINESS & MARKETING 2.0<br />
  25. 25. The Social Side of Business<br />Business is both a personal and socialactivity...<br />Companies don’t build products, do deals or make service calls...<br />...People do!<br />Information<br />People<br />Activities<br />8<br />
  26. 26. Not a NEW Concept…<br />Social networking in a business context has been around for over 100 years<br />“Face to Face” meetings, conference calls, water cooler conversations are all early forms of BSN<br /><ul><li>Today... Email is the #1 business social software application in the world – over 90 billion messages sent daily</li></li></ul><li>Social Software – Business Uses<br />Base: 603 North American and European IT decision-makers<br />Source: Enterprise And SMB Software Survey, North America And Europe, Q4 2009<br />2010 Report:<br />
  27. 27. Social Intranet 2.0<br />“Employees”<br />My View<br /><ul><li>Information
  28. 28. Conversations
  29. 29. Relationships
  30. 30. Bookmarks
  31. 31. Teams
  32. 32. Connections</li></ul>“Teams”<br />“Enterprise”<br />Group View<br /><ul><li>Projects
  33. 33. Departments
  34. 34. Business Units
  35. 35. Committees
  36. 36. SIGs</li></ul>Corporate View<br /><ul><li>Knowledge
  37. 37. People
  38. 38. Talent
  39. 39. Expertise
  40. 40. IP
  41. 41. Projects
  42. 42. Relationships
  43. 43. Processes</li></li></ul><li>Social Media Playbook<br />
  44. 44. Key Stakeholder Groups<br />Different: Goals – Objectives – Outcomes<br />Business Owners<br />IT<br />Executives<br />Control<br />Ownership<br />Want it “Now”<br />Feature rich<br />Easy to use<br />Cost effective<br />Training/Tutorials<br />Support<br />Information Architecture<br />Compliance<br />Governance<br />Measurement<br />IP Protection<br />Productivity<br />Knowledge discovery/reuse<br />Risk<br /><ul><li>Secure
  45. 45. Reliable
  46. 46. Performance
  47. 47. Back ups
  48. 48. Extensible (API)
  49. 49. Scalable
  50. 50. Support & Maintenance</li></ul>Departments, Business Units, Committees, Project Teams<br />IT, IS, Hosting Services, Security<br />CIO, CTO, CSO<br />
  51. 51. Emergence of the Social Intranet ‏<br />Toby Ward<br />CEO, Prescient Digitalwww.PrescientDigital.com<br />
  52. 52. Listen. Understand. Deliver.<br /><ul><li>We treat each client as unique;
  53. 53. we listen to their needs, goals and challenges;
  54. 54. understand a client's requirements and potential; and
  55. 55. deliver highly effective & innovative website & intranet plans & designs</li></li></ul><li>www.PrescientDigital.com<br />
  56. 56. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution<br />
  57. 57. Evidence / Prevalence<br />Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  58. 58. 1919+<br />One or more 2.0 tools<br />Intranet 2.0 Global Study 2010, Preliminary Data, 520 participants<br />87%<br />55% Enterprise Deployment<br />Most popular:<br />Blogs<br />Discussion <br />Instant Msg<br />Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  59. 59. Blogs<br />Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  60. 60. 2121+<br />Blog deployment<br />Intranet 2.0 Global Study 2010, Preliminary Data, 520 participants<br />Up 10%<br />53%<br />18% enterprise deployment<br />35% limited deployment<br />8% have no plans <br />Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  61. 61. ThomsonReuters<br />Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  62. 62. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution<br />Choose Blogs (subscribe)<br />
  63. 63. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution<br />
  64. 64. ThomsonReuters<br />Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  65. 65. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution<br />
  66. 66. Idea Management - Oce<br />Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  67. 67.
  68. 68. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution<br />
  69. 69. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution<br />IBM<br />
  70. 70. Wikis<br />Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  71. 71. 3232+<br />Wiki deployment<br />Intranet 2.0 Global Study 2010, Preliminary Data, 520 participants<br />Up 5%<br />49%<br />17% enterprise deployment<br />32% limited deployment<br />11% have no plans <br />Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  72. 72. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution<br />
  73. 73. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution<br />
  74. 74. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution<br />
  75. 75. The Social Intranet<br />Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  76. 76. The Social Intranet<br /><ul><li>An intranet that features multiple social media tools for most or all employees
  77. 77. Multiple social media tools with at least some or limited exposure (optional) from the main intranet or portal home page
  78. 78. Woven into most aspects of content consumption</li></ul>Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  79. 79. www.PrescientDigital.com<br />
  80. 80. Employee Networking<br />Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  81. 81. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />4040+<br />Employee networking <br />Intranet 2.0 Global Study 2010, Preliminary Data, 520 participants<br />Up 42%<br />27%<br />13% enterprise deployment<br />14% limited deployment<br />19% have no plans <br />
  82. 82.
  83. 83.
  84. 84. Social Intranet Metrics<br />Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  85. 85. Social Intranet Metrics<br /><ul><li>Adoption Rate</li></ul>65% of employees join in first three months (Sabre)<br />More than 90% participation rate after 1 yr (Sabre)<br /><ul><li>Frequent use</li></ul>Nearly 1 million wikis (BT)<br />60% of questions answered within 1 hr of posting (Sabre)<br />Each question posted receives an avg of 9 answers (Sabre)<br /><ul><li>Growing cost savings</li></ul>400,000 EUROS in savings from IDEAS blog (Oce)<br />US$500,000 hard cost savings in yr 1 (Sabre)<br />Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  86. 86. IGLOO Case Studies<br />Strictly Confidential © 2010 Prescient Digital Media Not For Distribution<br />
  87. 87. BlackBerry Partners Fund<br />Business Challenge<br />BlackBerry Partners Fund wanted two main functionalities with their site – a publicly accessible website and a private online community.<br />Community Solution<br /><ul><li>Online community manages all aspects of its multi-phased “stage and gate” process of due diligence and decision making.
  88. 88. An IGLOO Community provides a comprehensive solution by delivering a suite of content management, collaboration and social networking tools.
  89. 89. Portions of the community are available as a public website to promote the fund to potential subscribers and applicants for funding.</li></ul>www.blackberrypartnersfund.com<br />
  90. 90. Motorola User Groups<br />Business Challenge<br />Motorola needed a way to connect to specific user groups together online to share best practices, trouble shoot issues and help guide future product directions. <br />Community Solution<br /><ul><li>Manage and coordinate over 100 distinct user groups and their activities
  91. 91. Gather feedback on product features andset up test groups on new products
  92. 92. Connect members via product usage& product types
  93. 93. Create and disseminate customertestimonials & stories</li></li></ul><li>IGLOO Social Intranet<br />Business Challenge<br />IGLOO Software needed an internal social intranet to connect their employees, share knowledge, improve communications and foster team collaboration.<br />Community Solution<br />Social Intranet for connecting all employees. in the company.<br /><ul><li>LDAP authentication
  94. 94. Corporate Activity Pulse
  95. 95. Blogs
  96. 96. Event Calendar
  97. 97. Group/Team Spaces
  98. 98. Best Practice Wiki
  99. 99. Social Profiles
  100. 100. Document Management
  101. 101. Email Notifications
  102. 102. Messaging
  103. 103. Connections</li></li></ul><li>“Top 7” Recommendations<br />Start With a Plan<br />Measurable goals, objectives, timelines and outcomes<br />Start Small<br />Pilot Project<br />Contain It!!<br />Management Buy In<br />Identify/Understand/Document the Risks<br />Technology, Operational, Culture<br />Understand Your Stakeholders<br />Needs, & Behaviors, Expectations<br />Resource It<br />Staffing, Expertise, Funding<br />Engage, Engage, Engage<br />Marketing, promotion and incentives<br />Measure & Monitor<br />What is working, and what it not!!!<br />Modify and change<br />
  104. 104. Measuring ROI<br />ROI from a social context is not about “monetization” but measuring the incremental value it brings to your business.<br />It is about measuring how well an employee, team and/or even company is doing in meeting the business challenges they are trying to address.<br />Do you get new products or services to market - faster?<br />Are their resulting cost reductions in existing business units because of improved processes and communications?<br />Has the community improved knowledge sharing? (i.e., best practices and tools that improve the quality of processes, products, or services)<br /> Are you better connected to your customers? And are they more satisfied? Resulting in higher customer retention and/or minimized support costs.<br />Has knowledge sharing increased rate of innovation? New product improvements, methodologies and/or ideas?<br />Employee satisfaction and motivation, has it improved? Have your employee retention rates gone up? Are more people applying for jobs? Have the number of sick days gone down?<br />
  105. 105. Thank You!!<br /><ul><li>Create a Free Community
  106. 106. Become A Playbook Member
  107. 107. Become A Partner
  108. 108. Request a Demo
  109. 109. toby@prescientdigital.com
  110. 110. www.PrescientDigital.com
  111. 111. www. IntranetBlog.com
  112. 112. www.Twitter.com/TobyWard
  113. 113. www.Communexions.com‏
  114. 114. 416.986.2226</li></ul>1.877.ON IGLOO<br />www.igloosoftware.com<br />

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