Social Media Playbook “Your step by step guide for building vibrant online business communities” Gerard van der BurgPlaybook Editor firstname.lastname@example.org June 8, 2010 Dan LatendreCEO, IGLOO Software email@example.com June 8, 2010
Webinar Agenda Introduction Dan Latendre, CEO IGLOO Software Time: 10 minutes Social Media Playbook Gerard van der Burg, Playbook Editor Time: 20 minutes Q & A Please enter your questions in the chat window at anytime during the session Questions will be answered at the end of the session
Our Presenters Dan Latendre CEO, IGLOO Software Dan has been a technology innovator for the past 20 years working with such pioneering companies as MKS, Delrina and Open Text Corporation. He has played significant roles in the development and marketing of numerous leading edge internet-based technologies and applications. Gerard van der Burg Playbook Editor Gerard is a social media experts and consults with leading organizations and institutions on their social software strategy. Over the past 25 years, he has worked with organizations such as the Dutch Development Organization, CARE International, and Global Development Group, which has taken him to live and work in many countries in The Americas, Europe, and Africa
Departments, Business Units, Committees, Project Teams IT, IS, Hosting Services, Security CIO, CTO, CSO
Measuring ROI ROI from a social context is not about “monetization” but measuring the incremental value it brings to your business.It is about measuring how well an employee, team and/or even company is doing in meeting the business challenges they are trying to address. Do you get new products or services to market - faster? Are their resulting cost reductions in existing business units because of improved processes and communications? Has the community improved knowledge sharing? (i.e., best practices and tools that improve the quality of processes, products, or services) Are you better connected to your customers? And are they more satisfied? Resulting in higher customer retention and/or minimized support costs. Has knowledge sharing increased rate of innovation? New product improvements, methodologies and/or ideas? Employee satisfaction and motivation, has it improved? Have your employee retention rates gone up? Are more people applying for jobs? Have the number of sick days gone down?
“Top 7” Recommendations Start With a Plan Measurable goals, objectives, timelines and outcomes Start Small Pilot Project Contain It! Identify/Understand/Document the Risks Technology, Operational, Culture Understand Your Customers Needs, & Behaviors Resource It
Discussion Forum for Featured Topic explorations
Breaking News from around the Social Media world
Playbook editorials and alerts, updates and weekly summary
Re-Blogging with posts from Social Media sites on the web
What is the Playbook?
The Editor’s Role My role is to: Update you on new and/or important articles, additions, whitepapers, best practices Answer any questions you may have and solicit feedback on how to many the community more valuable as a business tool Weekly digest of activity Create partnerships with 3rd party experts and content providers - Example: blogs, sites, companies Create “partner lead” Forum Topics Engage, facilitate, promote!! Email: firstname.lastname@example.org Skype: i2gerard5280
Wiki Chapters – “Methodology” Playbook Wiki is organized into 5 fundamental chapters: Each Wiki chapter contains: Building Blocks: Implementation methodologies
What’s Next? Brand Awareness Drive membership Drive traffic Attracting “New” Thought leaders Member Engagement Member interaction Feedback Contributions Thought leadership High Value Content & Advice Expert bloggers (larger pool and more diverse) Content added to the knowledge base Partner, company, industry lead forum topics 3rd party research
Playbook in Actionwww.igloosoftware.com/playbook Subscribe to the expert blogs & receive email alerts on new articles and comments from other members. Leverage the tips, tricks and best practices found in the playbook wiki chapters during your business social media project. And… finally don’t hesitate to contact me with any questions, suggestions or ideas you may have!!! Become a member & actively participate in the community – comment, rate, download, contribute & network. Browse, search, view and download from a collection of online whitepapers, case studies and workbooks.