Before we begin our talk this morning… let me provide a little context. I think we all forget how much Internet has changed our lives over the past 15 years or so - both from a social and business perspective. It is changing the way we work… and the way we live. Some believe… it is becoming as important as the water we drink, the food we eat and the air we breathe. I know… it sounds a little over the top… doesn’t it? Well… maybe not?? According to a recent study… a leading research firm asked Canadians what they were willing to give up in these tough economic times… people responded by saying that they would brown bag it work; give up their second car and even give up TV… but the one thing they were not willing to give up… was their internet connection.
Currently we are in a phase … which the experts call Web 2.0. This market has absolutely exploded over the last couple of years… creating a ton of noise, hype and confusion in this space. It’s hard to believe that there are over 300 different consumer web 2.0 tools and applications available on the market today. The question everyone is asking is … how did they become so successful ? Well… for me three things jump to mind… they are all very EASY to USE … they all FREE … and they allow us to PUBLISH, SHARE and NETWORK like no application before… from almost anywhere in the world.
But… most difficult of all is trying to manage a successful company without the right tools, the right people and the right culture. Many organizations today… still struggle with isolated knowledge workers, limited understanding of organizational expertise and a lack of accepted best practices. Information barriers hamper productivity, decrease employee awareness and cripple the pace of innovation by duplicating efforts. This is where I see online social software playing a HUGE role in many organizations – not only inside the company, but outside too.
Online Communities Five reasons to deploy online communities in your organization IGLOO Software Presentation 2010 www.igloosoftware.com
Business is Becoming More Social Finally, technology solutions that work the way I do! People Activities Information Companies don’t build products, do deals or make service calls… people do ! Business is both a personal and social activity...
Our Value Proposition Creating business connections – inside and out Online communities create powerful connections between people, information and processes throughout your entire company. Use these connections to build corporate capacity for real competitive advantage. The capacity of 1000’s of knowledge workers to innovate is far greater than that of a few executives.
Attract younger workers (generation Y) by offering web 2.o tools in the office. Give them same great tools they use in their personal lives @ work
Integrate your social networking tools with existing business applications (MS Office, BlackBerry, Email) so that company veterans can easily adapt and use these new web 2.0 corporate social networking tools
Stop knowledge walking out the door by creating staff loyalty, trust and buy-in by enabling your workforce to choose the web 2.0 applications that they believe will help them be more productive
Social networks and online communities facilitate recruiting, loyalty and staff retention.
The capacity of 1000’s of knowledge workers to innovate is far greater than that of a few executives.
Rotary International has long played a role in relief efforts, most recently in Myanmar and China.
By using powerful new social networking software, DRRAG helps to significantly increase the speed with which member clubs coordinate relief efforts, funnel donations and provide support for the implementing agencies on the ground.
The DRRAG online community securely connects Rotarians using a collection of easy to use Web 2.0 tools.
When a disaster occurs, members from more than 200 countries can instantly tap into the DRRAG network to solicit support from other Rotary members, offer volunteering support and access links to other international emergency management NGO's and governments.