It Pays to Allow Your Workers to Socialize In the 21 st Century, Business Efficiencies are Achieved Through Social Activity Rob Koplowitz, Forrester Dan Latendre, IGLOO Software Grant Sojnocki, Arrow Enterprise March 30, 2010
Rob serves Information & Knowledge Management professionals. He leads Forrester's research in the areas of how basic content management, instant messaging, blogs, and wikis relate to enterprise usage and the emerging trend of using Microsoft Office as a front end for line-of-business information and processes.
CEO, IGLOO Software
Dan has been a technology innovator for the past 20 years working with such pioneering companies as MKS, Delrina and Open Text Corporation. He has played significant roles in the development and marketing of numerous leading edge internet-based technologies and applications.
Business Development, Arrow Enterprise
Grant has many years of experience in information technology sales, sales management, channel management and strategy. As marketing & business development manager for Arrow Enterprise Computing Solutions (ECS) Canada, Grant Sojnocki oversees marketing for the IBM Group and leads new business development for Arrow ECS' Canadian business.
Forrester – Collaboration and Social Driving Competitive Advantage Rob Koplowitz Principal Analyst. Forrester
Organizations are investing in collaboration and social to drive competitive differentiation. The landscape of options is rich. Invest with an eye toward driving business value.
Tapping the power of the knowledge worker Structured human activities & system-intensive processes Ad hoc, messy, chaotic human activities
Collaboration will get even hotter in 2010 Base: 1007 IT decision-makers Source: 2009 Enterprise Software Survey Increase deployment and use of collaboration technologies
Social will play a major role in knowledge continuity Disparate Systems Operations in Europe Your company Email, IM English IM, Email, other collaboration Customer support in Asia Your partners, suppliers Workspaces, Social networking German, Mandarin Cross-Geography Cross- Organization Generational Communications Multiple Languages World’s best worker works for you World’s best worker leaves for competition Employee Turnover Knowledge Continuity ERP, CRM, other LOB apps
What’s driving Web 2.0 investments? For which of the following activities is your firm currently using Web 2.0 tools and technologies? (Select all that apply) Base: 603 North American and European IT decision-makers Source: Enterprise And SMB Software Survey, North America And Europe, Q4 2009
Enterprise 2.0 Vendors will differentiate in 2010
Expect greater specialization and domain expertise Drive Efficiency
Do you get new products or services to market - faster ?
Are their resulting cost reductions in existing business units because of improved processes and communications?
Has the community improved knowledge sharing ? (i.e., best practices and tools that improve the quality of processes, products, or services)
Are you better connected to your customers? And are they more satisfied? Resulting in higher customer retention and/or minimized support costs.
Has knowledge sharing increased rate of innovation ? New product improvements, methodologies and/or ideas?
Employee satisfaction and motivation, has it improved? Have your employee retention rates gone up? Are more people applying for jobs? Have the number of sick days gone down?
ROI from a social context is not about “monetization” but measuring the incremental value it brings to your business. It is about measuring how well an employee, team and/or even company is doing in meeting the business challenges they are trying to address.