It Pays to Allow your Workers to SocializePresentation Transcript
It Pays to Allow Your Workers to Socialize In the 21 st Century, Business Efficiencies are Achieved Through Social Activity Rob Koplowitz, Forrester Dan Latendre, IGLOO Software Grant Sojnocki, Arrow Enterprise March 30, 2010
Rob serves Information & Knowledge Management professionals. He leads Forrester's research in the areas of how basic content management, instant messaging, blogs, and wikis relate to enterprise usage and the emerging trend of using Microsoft Office as a front end for line-of-business information and processes.
CEO, IGLOO Software
Dan has been a technology innovator for the past 20 years working with such pioneering companies as MKS, Delrina and Open Text Corporation. He has played significant roles in the development and marketing of numerous leading edge internet-based technologies and applications.
Business Development, Arrow Enterprise
Grant has many years of experience in information technology sales, sales management, channel management and strategy. As marketing & business development manager for Arrow Enterprise Computing Solutions (ECS) Canada, Grant Sojnocki oversees marketing for the IBM Group and leads new business development for Arrow ECS' Canadian business.
Forrester – Collaboration and Social Driving Competitive Advantage Rob Koplowitz Principal Analyst. Forrester
Organizations are investing in collaboration and social to drive competitive differentiation. The landscape of options is rich. Invest with an eye toward driving business value.
Tapping the power of the knowledge worker Structured human activities & system-intensive processes Ad hoc, messy, chaotic human activities
Tapping the power of the knowledge worker
Collaboration will get even hotter in 2010 Base: 1007 IT decision-makers Source: 2009 Enterprise Software Survey Increase deployment and use of collaboration technologies
Social will play a major role in knowledge continuity Disparate Systems Operations in Europe Your company Email, IM English IM, Email, other collaboration Customer support in Asia Your partners, suppliers Workspaces, Social networking German, Mandarin Cross-Geography Cross- Organization Generational Communications Multiple Languages World’s best worker works for you World’s best worker leaves for competition Employee Turnover Knowledge Continuity ERP, CRM, other LOB apps
What’s driving Web 2.0 investments? For which of the following activities is your firm currently using Web 2.0 tools and technologies? (Select all that apply) Base: 603 North American and European IT decision-makers Source: Enterprise And SMB Software Survey, North America And Europe, Q4 2009
Enterprise 2.0 Vendors will differentiate in 2010
Expect greater specialization and domain expertise Drive Efficiency
A game plan to consider
Understand the changing competitive dynamics and harness them
Focus on knowledge worker efficiency
Reach beyond IT as you plan your strategy to move forward
Don’t throw tools at the opportunity; look to solve business problems
Leading this effort will drive IT relevance to the business bottom line
Question for the Audience
How important is it to increase your company’s investment and use of social networking to accompany your existing collaboration solution?
Not at all Important
We do not have a collaboration solution
We have just begun to investigate collaboration & social networking solutions together
IGLOO Software – Finding the Business Value in Social Software Dan Latendre CEO, IGLOO Software
Some Context - Web 2.0 Phase…
In a phase the experts call web 2.0
Made popular by consumer tools like Facebook, LinkedIn and Twitter
Free, easy to use tools that allow us to collaborate, network and share like never before
A New Business Paradigm Business is both a personal and social activity... Companies don’t build products, do deals or make service calls... ... People do!
Not a NEW Concept…
Business Social Networking (BSN) has been around for over 100 years
“ Face to Face” meetings, conference calls, water cooler conversations are all early forms of CSN
Email now takes on average over 20% of a knowledge workers day. Leading Analyst Group
Beware - Not the Same…
Inside the organization
Improving productivity, agility and innovation with a more connected & knowledgeable workforce
Creating “ team driven ” corporate social networks that connect employees to the people, information and processes they need in order to get their jobs done effectively and efficiently
Outside the organization
Customers, partners, suppliers, members and alumni
Getting closer to your markets to increase responsiveness to changing conditions
Extending social networking beyond the corporate firewall to connect with your partners, customers and suppliers to create deeper, stronger & more trusted relationships
Why Should We Care? If HP knew , what HP knows , we would be 300% more productive. Lou Platt Former CEO, HP
Workplace: Benefits of Social Software
Connecting your dispersed employees & teams to improve productivity
Departments, Lines of Business, Geographies, Company-wide
Learning & Collaboration
On average, 70% of learning occurs informally
Real-time, continuous, on-the-job training and knowledge-sharing for your workforce
Eliminate redundancy - projects and tasks
Talent & Expertise Location
Finding and connecting with top talent across the organization is critical for organizations to effectively and efficiently respond to daily workplace initiatives
Creating an environment for bottom up innovation
Motivating leaders to become enablers, not gatekeepers
Involving employees in the enterprise strategy and collaborative decision-making, as well as supporting innovation and idea generation
PEOPLE ACTIVITIES INFORMATION
Marketplace: Benefits of Social Software
Building your brand & reputation management
Across all of your key external stakeholder groups including prospects, customers, partners, suppliers and influencers
Social organizations are closer to their markets, act faster, and acquire the valuable survival skill of learning to swerve when market conditions change
Recruit & Hire Top Talent
Use the power of social networks and talent communities to find, connect, and eventually hire top talent into the organization
Reinforce & Build Corporate Brand
Online communities and social networks can help to build trust and loyalty with existing customers
Be more responsive
Be more transparent
Be more engaging
PEOPLE ACTIVITIES INFORMATION
Motorola product experts blog and moderate product forums while members post upcoming meeting, conferences and events.
Account Managers can now support GG1 320+ retailers online – answering questions, promoting thousands of products and managing incentive programs.
Step 4: Measuring results – What are your measures of success? How will they be measured? Communicated?
Step 5: Revisit/Refine/Redeploy - You've gathered information now it's time to look at what's working and what isn't.
Do you get new products or services to market - faster ?
Are their resulting cost reductions in existing business units because of improved processes and communications?
Has the community improved knowledge sharing ? (i.e., best practices and tools that improve the quality of processes, products, or services)
Are you better connected to your customers? And are they more satisfied? Resulting in higher customer retention and/or minimized support costs.
Has knowledge sharing increased rate of innovation ? New product improvements, methodologies and/or ideas?
Employee satisfaction and motivation, has it improved? Have your employee retention rates gone up? Are more people applying for jobs? Have the number of sick days gone down?
ROI from a social context is not about “monetization” but measuring the incremental value it brings to your business. It is about measuring how well an employee, team and/or even company is doing in meeting the business challenges they are trying to address.
Question for the Audience
What is the primary reason you are investing in collaboration and social networking?
Bridge disparate geographical locations
Improve customer support
Modernize company intranet
Reach new customers
Reduce email usage
Drive competitive advantage
All of the above
Unsure – just beginning to investigate alternatives
ARROW ECS – Case Study Grant Sojnocki Business Development, Arrow ECS
A major global provider of products, services, and solutions to the electrical component and computer product industries
Headquartered in Melville, New York.
70 years of computer product and component distribution
Fortune 500 company
Arrow Enterprise Computing Solutions (ECS )
A leading value-added distributor of hardware, software, storage and security solutions.
Arrow Electronics, Inc. . Enterprise Computing Solutions (ECS) Global Components
Challenges and Objectives
Ease of use
Private & Public
Resellers Market Public Prospects
IGLOO Software – The Right Choice
Quick To Launch
Beta Community Launched in 72 hours
Lots of standard functionality
Limited “I.T.” requirements
Flexible / Met Our Needs +
Private and Public flexibility
Easy To Collaborate as individuals or groups
Strong Content Management Capabilities
Secure & Branded
Easy to manage all levels of security
Easily DC-3 Branded
Flexible and responsive
continued enhancements we can easily adopt
Q & A Thank-you
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