Fundraising Webinar Series Fixing Your Broken Donate Button


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A joint webinar presentation by IGLOO Inc. and Artez Interactive on social fundraising.

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  • Let’s talk about Market conditions for a minute… Recession – What’s the impact on organizations that rely on donations from public? Recent study performed by Innovative research examined the Impact of The Economic Downturn on giving trends and found that... It’s getting tougher out there for the organizations that count on fundraising dollars to make up a large portion of their overall budgets.
  • Invitations sent out 14, 234 ; # of responses is 994 (Canadian only) The good news is that out of all fundraising medium, online donations are the most likely to increase, again according to the study by Innovative Group. To see why this is true, let’s talk about more traditional mediums like telephone solicitations
  • We estimate !
  • Success factors : Obama's e-mail list contains upwards of 13 million addresses – targeted communication A million people signed up for Obama's text-messaging program.
  • Donate - great, step 1… passive approach to fundraising Get your donors fundraising for you – you need a fundraise now button too!
  • Second example – to many clicks, visually cluttered, too many options, confusing wording ( Monthly Donor plan
  • 3 Step easy process… 1) Registration 2) Customize your page & preview 3) Send out emails
  • Second point – mention that an organization is able to segment it’s supporters (e.g. top ten donors/fundraisers) and tailor their communication with them
  • Fundraising Webinar Series Fixing Your Broken Donate Button

    1. 1. Fundraising Webinar Series Fixing your broken button IGLOO Webinar Presentation
    2. 2. 3 Part Webinar Series <ul><li>March 19 th , 2010 – 1:00pm </li></ul><ul><li>Webinar 1: Your Donation Button </li></ul><ul><ul><li>PLACEMENT </li></ul></ul><ul><ul><li>TRACKING </li></ul></ul><ul><ul><li>REPORTING </li></ul></ul><ul><li>March 26 th , 2010 – 1:00pm </li></ul><ul><li>Webinar 2: Creating Effective “Grass Roots” Donation Programs </li></ul><ul><ul><li>IDEATION </li></ul></ul><ul><ul><li>DELIVERY </li></ul></ul><ul><ul><li>MEASUREMENT </li></ul></ul><ul><ul><li>BRAND </li></ul></ul><ul><li>April 9, 2010 – 1:00pm </li></ul><ul><li>Webinar 3: Online Communities – From Flat to Engaging </li></ul><ul><ul><li>E-ENGAGEMENT STRATEGIES </li></ul></ul><ul><ul><li>PROMOTING PARTICIPATION (BLOGS, FORUMS, MESSAGING) </li></ul></ul><ul><ul><li>SOCIAL NETWORKING </li></ul></ul>
    3. 3. A Unique Partnership <ul><li>A leading provider of online communities and social software solutions </li></ul><ul><li>Turnkey community solutions for associations, corporations and schools </li></ul><ul><li>On-demand, cost effective and uncomplicated </li></ul><ul><li>A leading provider of fundraising and donation ready solutions </li></ul>IGLOO & Artez have partnered to combine online donation software together with powerful online community and social software - in one integrated suite.
    4. 4. Market Conditions <ul><li>21% of organizations saw a decrease in their contributions in 2008 </li></ul><ul><li>37% of organizations expect a decrease in their contributions in 2009 </li></ul><ul><li>Highest giving priority - social services and health organizations </li></ul><ul><li>Lowest giving priority – education, arts and professional organizations </li></ul>*Impact of the Economic Downturn on the Philanthropic Sector
    5. 5. Market Conditions <ul><li>Decreasing efficiency </li></ul><ul><li>of traditional mediums </li></ul><ul><li>- e.g., direct mail & telephone </li></ul><ul><li>solicitations </li></ul><ul><li>Expected growth in online giving </li></ul>Source: Impact of the Economic Downturn on the Philanthropic Sector * The survey is based on 994 responses
    6. 6. Opportunities – Global Digital Giving Individual Giving eGiving $10B -> $27B Year 2008 Year 2011 $500B $10B (2%) $550B $27B (5%) E-Giving
    7. 7. Web 2.0 Technologies – Internet President <ul><li>Half a billion raised online </li></ul><ul><ul><li>3 million donors </li></ul></ul><ul><ul><li>6.5 million donations online </li></ul></ul><ul><ul><li>Average donation $80 </li></ul></ul><ul><li>Obama’s use of social media </li></ul><ul><ul><li>3.2 million Facebook supporters </li></ul></ul><ul><ul><li>2 million supporters on MyBO </li></ul></ul><ul><ul><li>Personal fundraising pages on MyBO </li></ul></ul>
    8. 8. How to Leverage Social Media in your Fundraising Efforts +
    9. 9. Placement of “Donate Now” button <ul><li>Free the Children </li></ul><ul><li>1 click away, clearly labeled </li></ul><ul><li>Osteogenesis Imperfecta Foundation </li></ul><ul><li>3 clicks away, easy to miss </li></ul>Make it PROMINENT! Don’t make your visitors search for it! 1. Home Page 2. Donation Page 1. Home Page 2. Ways to Help 3. Monthly Donor
    10. 10. People Give to People <ul><li>Email Open Rates </li></ul><ul><li>Campaign email - 1% vs. </li></ul><ul><li>Email from a friend - 70% </li></ul>Donation Rates People are 100 times more likely to donate when asked by a friend *Source: online survey by About Micro-Philanthropy , 2008
    11. 11. Peer-to-Peer Fundraising Modules <ul><li>Personal Event Module </li></ul><ul><li>Empower your supporters to execute their own fundraising campaigns </li></ul><ul><li>Major Event Module </li></ul><ul><li>Personal and team-based fundraising </li></ul><ul><li>for pledge-based events or campaigns </li></ul>Donors Fundraisers Teams Fundraising Event
    12. 12. Fundraising Modules in Action
    13. 13. Fundraising Modules in Action Preview your Personal Page:
    14. 14. Fundraising Modules in Action Send out Emails:
    15. 15. Leverage Facebook Direct Facebook friends to your Personal Fundraising Page:
    16. 16. Donate via mobile devices
    17. 17. Benefits – Association Members <ul><li>Tell your story with pictures and videos </li></ul><ul><li>System-generated and custom emails </li></ul><ul><ul><li>New sponsor alert </li></ul></ul><ul><ul><li>Thank your sponsors </li></ul></ul><ul><ul><li>New team member alert </li></ul></ul><ul><li>Track RSVPs and sponsors easily </li></ul>
    18. 18. Benefits – Association Admins <ul><li>Advanced real-time reporting capabilities </li></ul><ul><li>Greater interaction with supporters </li></ul><ul><li>System-generated tax receipts </li></ul>Select a Report
    19. 19. Our Clients
    20. 20. Case Study <ul><li>Canadian Breast Cancer </li></ul><ul><li>Foundation </li></ul><ul><li>The CIBC Run for the Cure is one of Canada’s largest and most successful annual fundraising events </li></ul><ul><ul><li>Launched in 1992, the first run raised $85,000 from 1,500 participants running together in a single location </li></ul></ul><ul><ul><li>In 2006, more than 170,000 people raised over $24 million for breast cancer research at 40 run locations </li></ul></ul><ul><li>In 1999, the Canadian Breast Cancer Foundation was among the first nonprofits in the world to offer online registration and fundraising to its run participants </li></ul>
    21. 21. Case Study continued… <ul><li>Over the last eight years, the CIBC Run for the Cure has increased online fundraising by almost 200 times </li></ul><ul><ul><li>Total donations have less than tripled over the same time period </li></ul></ul><ul><li>Online now accounts for over 50% of registrants and almost 40% of public funds raised </li></ul><ul><li>On average, online gifts are twice as large as gifts made by cash/check ($51.30 vs. $26.70) </li></ul>Online Dollars Raised
    22. 22. Case Study <ul><li>UNICEF </li></ul><ul><li>In the wake of the tsunami, young Canadian boy Bilal Rajan challenged kids across Canada to raise $1 million in support of relief efforts </li></ul><ul><ul><li>116 kids signed up online, raising $70,000 </li></ul></ul><ul><ul><li>Bilal alone raised more than $45,000 from 200 donors, many of whom found Bilal’s page through local media coverage </li></ul></ul>emergency response
    23. 23. Best Practices <ul><li>“ Donate” Button </li></ul><ul><li>Make it prominent </li></ul><ul><li>size, color, and placement </li></ul><ul><li>2. Set a clear path </li></ul><ul><li>straightforward giving options </li></ul><ul><li>3. Use suggested amounts </li></ul><ul><li>gift array </li></ul>
    24. 24. Best Practices <ul><li>“ Fundraise” button </li></ul><ul><li>Give more options </li></ul><ul><li>let your members fundraise on their own terms </li></ul><ul><li>2. Feature your champions </li></ul><ul><li>success of others is motivating </li></ul><ul><li>Build a campaign </li></ul><ul><li>create a theme, set clear goals, define a time period and demonstrate the results </li></ul>
    25. 25. Summary <ul><li>It’s time to take your fundraising online! </li></ul><ul><ul><li>Digital medium is more cost effective than other traditional mediums </li></ul></ul><ul><ul><li>Wealth of opportunity to reach a new audience with social media </li></ul></ul><ul><ul><li>There are already many success stories </li></ul></ul><ul><li>Choose the right tools </li></ul><ul><ul><li>Easy for your members and your administrators to use </li></ul></ul><ul><ul><li>Cost-effective </li></ul></ul><ul><ul><li>Deployed quickly </li></ul></ul><ul><li>Best practices </li></ul><ul><ul><li>DON’T : install a donate button, sit back and wait for magic to happen </li></ul></ul><ul><ul><li>DO: Plan!  Strategize!  Experiment!  Test! </li></ul></ul><ul><ul><li>DON’T: Be afraid to ask </li></ul></ul><ul><ul><li>DO: Tell your supporters how they can help </li></ul></ul>
    26. 26. 1.877.ON IGLOO <ul><li> </li></ul>Start your 15 Day Premium Trial today: