Your SlideShare is downloading. ×
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Account Planner Portfolio
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Account Planner Portfolio

268

Published on

Published in: Career, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
268
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Dennis LaMantia Portfolio
  • 2. 2013 EXPERIENCE 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 CCIM Institute - Interactive Marketing Manager CCIM Institute - International Operations Manager Self Employed - Freelance Copywriter JET Program - English Teacher in Japan Maritz - Travel Director State Department - Intern at US Embassy in Malawi DePaul University - MBA (Marketing Management) The College of St. Scholastica - B.A. (English) “The ability to make big leaps of thought is a common denominator among the originators of breakthrough ideas. Usually this ability resides in people with very wide backgrounds, multidisciplinary minds, and a broad spectrum of experience.” -- Nicholas Negroponte
  • 3. Increasing conversions Marketing content Developing a website strategy Creating a social media presence WORK PROJECTS Using website analytics and A/B testing to increase conversions by 242%. Building an audience through blogging and social media to increase attendance at annual conference. Using stakeholder interviews, competitor analysis, website analytics, and user insights to guide a website redesign strategy. Figuring out how to connect with young commercial real estate professionals on social media.
  • 4. Membership revenue is a major part of any association's budget, and CCIM Institute is no exception. The problem was the membership landing page conversion rate was 9%. Problem Objective Results Improve navigation and page layout to increase conversion rate. A conversion in this case was going to the second step of the goal funnel. By moving the conversion link to a more visible location and replacing a tabbed layout with a more concise one-page format, I increased goal conversion by 242%. Using website analytics and A/B testing to increase conversions by 242%. Increasing conversions
  • 5. My contributions to increasing conversions by 242% Developed a hypothesis based on business goals and user behavior Created a variation in Google Optimizer to test the hypothesis Modified website to run the experiment Permanently implemented the successful variation
  • 6. Marketing content We were struggling to market our speakers’ commercial real estate expertise. Since potential attendees didn’t see a benefit to attending, our registration was low. Building an audience through blogging and social media to increase attendance at annual conference. Generate interest in the 2012 conference by blogging about speaker insights before the conference, and use onsite blogging and social media to create awareness for the 2013 conference. 2013 conference attendance is on pace to surpass 2012, partially due to the over 50,000 page views the 2012 conference blog received. Problem Objective Results
  • 7. Recommended blogging as a tactic to increase attendance My contributions to building an audience Interviewed speakers and wrote posts about session topics Found a tool to display blog posts on main conference website Worked with colleagues to promote blog posts across different channels
  • 8. Developing a website strategy Based on user feedback, we knew CCIM’s website wasn’t user friendly. Various systems that comprised the website weren’t visually or functionally integrated. Problem Objective Results Using stakeholder interviews, competitor analysis, website analytics, and user insights to guide a website redesign strategy. Develop a website redesign strategy that improves usability, is consistently branded, and is mobile friendly. Matched business goals with user insights to provide senior management with cost estimates, vendor recommendations, and a 6-month project timeline.
  • 9. Persuaded senior management to focus on a mobile friendly site instead of an app My contributions to developing a website redesign strategy Conducted user interviews to identify issues Wrote a 40-point redesign plan that addresses usability issues and business goals Worked with IT to document supporting systems infrastructure Used Moz to conduct a competitive analysis
  • 10. I was tasked with creating a social media presence for our target audience -- 25 - 35 year old professionals. The plan had to include a variety of content -- images, text, video -- and be implemented without a budget. Problem Objectives Results Build a social media team with people who don’t report to me; increase traffic to CCIM.com; and consistently respond to customer service inquires though social media. With a 2-person team, we built an audience of over 15,000 followers across LinkedIn, Facebook, Twitter, Google+, and YouTube. From 2012 to 2013, traffic to CCIM.com from these sources increased 49%. Figuring out how to connect with young commercial real estate professionals on social media. Create a social media presence
  • 11. Wrote, recorded, and edited content to post on social media My contributions to creating a social media presence Stayed up-to-date on social media trends by following reputable blogs Used user feedback to develop platform-specific tone Expanded social media to trade shows and conferences
  • 12. Contributing author to CIRE magazine, CCIM Institute’s bimonthly magazine. “The writer argues that the facts should be understood a special way. Good writers interpret the facts, and all interpretations are arguments. Some writers have said that all writing argues that we should do something or believe something” Richard Marius in A Writer’s Companion TECH WRITER
  • 13. Starter League - UX projects Stanford Online - Observation lab DePaul Kellstadt - Conjoint analysis CLASS PROJECTS
  • 14. UX Projects Our Starter League team built Search by Style, an online app that helps businesses locate commercial real estate. As UX lead, I created personas, information architecture, wireframes, and user flows.
  • 15. UX Projects These wireframes and user flows were used to develop Search by Style. Our group presentation video begins at approximately 1 hr 15 mins: http://bit.ly/17FDbrh
  • 16. Observation Lab I created this video for an assignment for the Stanford Online course "A Crash Course on Creativity." We had to visit six stores, make observations, and present insights and hidden opportunities. View the video at http://youtu.be/j8UDqrKpsu8.
  • 17. Conjoint Analysis For a DePaul marketing analytics class, I created a conjoint analysis based on actual survey results about grocery shopping habits. The highlighted sections show “sweet spots” for checkout time and frequency of grocery store visits.

×